SlideShare une entreprise Scribd logo

Vogue Digital Strategy

•
•
A
alloremi

Digital marketing strategy for Vogue magazine.

FormationTechnologieBusiness
1  sur  10
Télécharger pour lire hors ligne
VOGUE Digital Strategy Emily Allor
"The foundation of VOGUE's leadership and authority is the brand's unique role as a cultural parameter for a global audience." -Conde Nast The VOGUE Brand »»Fashion and lifestyle magazine »»Founded in 1892 »»Picked up by Conde Montrose Nast in 1902 »»Current editor-in-chief: Anna Wintour
Research & Analysis Current Audience »»11.4M print audience/ 1.2M web audience »»Females in mid thirties »»Some college education and employed Target Audience »»Young professional women »»24 to 31 years of age »»Next generation of readers Main Competitors »»Harper's Bazaar »»Elle Magazine
Goals & Objectives Social Media »»Twitter- 3,000,000 followers »»Facebook- 4,000,000 fans »»Tumblr- 2,000 notes per post »»Pinterest- 2,500,000 followers »»YouTube- 10,000,000 video views Overall »»Increase subscriptions to print and tablets
Budget $192,000 a year »»$12,000 a month on social media/internet »»$4,000 a month on mobile
#hello Continue to build and improve on Twitter, Facebook, and Tumblr accounts, while adding a Pinterest and YouTube account. Why add Pinterest and YouTube? Social Media/Internet Strategy
Social Media Content »»Twitter- employee involvement, link up, retweets »»Facebook- previews, link up, fan discussion »»YouTube- interviews, photo shoots, Vogue Closet »»Tumblr- previews, vintage Vogue photography »»Pinterest- advice, information, DIY, How to's Events »»CFDA- emerging designers »»Fall/Spring Fashion Weeks- US, Paris, Milan, and London Social Media/Internet Strategy
Tone »»Friendly, upbeat and savvy Frequency »»Twitter- 5 tweets per day »»Facebook- 3 posts per day »»Tumblr- 2 posts per day »»Pinterest- 5 pins per day »»YouTube- 1 to 3 videos per week »»Increase frequency during special Events Response »»Actively engage in communication »»Stay positive, carefully choose what to respond to Social Media/Internet Strategy
Updates »»Vogue Stylist- integrate affordable fashion »»Vogue Wish List- update/new version QR Code »»On cover and traditional media Mobile Strategy
Google Goggles »»Searchable images and articles with in the magazine »»Links to exclusive content/only access is through app »»Time sensitive »»Updated for every new issue »»Encourages subscriptions »»Promote through Twitter and Facebook Mobile Strategy

Recommandé

Fashion Marketing (Branding)
Fashion Marketing (Branding)Fashion Marketing (Branding)
Fashion Marketing (Branding)
Laith Eid, MBA, I-MEC
 
Integrated Marketing Communications Campaign for Agape Restaurant
Integrated Marketing Communications Campaign for Agape RestaurantIntegrated Marketing Communications Campaign for Agape Restaurant
Integrated Marketing Communications Campaign for Agape Restaurant
Megan Andres
 
lululemon case study: holiday marketing campaign
lululemon case study: holiday marketing campaignlululemon case study: holiday marketing campaign
lululemon case study: holiday marketing campaign
euniqely
 
Adidas Reebok Digital Marketing ppt
Adidas Reebok Digital Marketing pptAdidas Reebok Digital Marketing ppt
Adidas Reebok Digital Marketing ppt
RiddhiGoyanka1
 
Digital marketing strategy
Digital marketing strategyDigital marketing strategy
Digital marketing strategy
hassel16
 
Mercedes-Benz IMC Marketing Campaign by Miles Minnaar
Mercedes-Benz IMC Marketing Campaign by Miles MinnaarMercedes-Benz IMC Marketing Campaign by Miles Minnaar
Mercedes-Benz IMC Marketing Campaign by Miles Minnaar
MilesMinnaar
 
Marketing Packages for Small Businesses
Marketing Packages for Small BusinessesMarketing Packages for Small Businesses
Marketing Packages for Small Businesses
Alexander Novicov
 
Nike air jordan - brand management presentation
Nike air jordan - brand management presentationNike air jordan - brand management presentation
Nike air jordan - brand management presentation
James Corne
 

Recommandé

Fashion Marketing (Branding)
Fashion Marketing (Branding)Fashion Marketing (Branding)
Fashion Marketing (Branding)
Laith Eid, MBA, I-MEC
 
Integrated Marketing Communications Campaign for Agape Restaurant
Integrated Marketing Communications Campaign for Agape RestaurantIntegrated Marketing Communications Campaign for Agape Restaurant
Integrated Marketing Communications Campaign for Agape Restaurant
Megan Andres
 
lululemon case study: holiday marketing campaign
lululemon case study: holiday marketing campaignlululemon case study: holiday marketing campaign
lululemon case study: holiday marketing campaign
euniqely
 
Adidas Reebok Digital Marketing ppt
Adidas Reebok Digital Marketing pptAdidas Reebok Digital Marketing ppt
Adidas Reebok Digital Marketing ppt
RiddhiGoyanka1
 
Digital marketing strategy
Digital marketing strategyDigital marketing strategy
Digital marketing strategy
hassel16
 
Mercedes-Benz IMC Marketing Campaign by Miles Minnaar
Mercedes-Benz IMC Marketing Campaign by Miles MinnaarMercedes-Benz IMC Marketing Campaign by Miles Minnaar
Mercedes-Benz IMC Marketing Campaign by Miles Minnaar
MilesMinnaar
 
Marketing Packages for Small Businesses
Marketing Packages for Small BusinessesMarketing Packages for Small Businesses
Marketing Packages for Small Businesses
Alexander Novicov
 
Nike air jordan - brand management presentation
Nike air jordan - brand management presentationNike air jordan - brand management presentation
Nike air jordan - brand management presentation
James Corne
 
Airbnb Social Media Plan
Airbnb Social Media PlanAirbnb Social Media Plan
Airbnb Social Media Plan
Leanne Sheth
 
LinkedIn Content Marketing 1.0: How to Kick-start your Content Marketing Stra...
LinkedIn Content Marketing 1.0: How to Kick-start your Content Marketing Stra...LinkedIn Content Marketing 1.0: How to Kick-start your Content Marketing Stra...
LinkedIn Content Marketing 1.0: How to Kick-start your Content Marketing Stra...
LinkedIn Hong Kong
 
Digital marketing strategy victoria's secret
Digital marketing strategy victoria's secretDigital marketing strategy victoria's secret
Digital marketing strategy victoria's secret
Roshni Rajan
 
Nike Inc Marketing Mix Neeta Maxen
Nike Inc Marketing Mix Neeta MaxenNike Inc Marketing Mix Neeta Maxen
Nike Inc Marketing Mix Neeta Maxen
Neeta Maxen
 
SEM Exam - 50 Questions with answers
SEM Exam - 50 Questions with answersSEM Exam - 50 Questions with answers
SEM Exam - 50 Questions with answers
Silvia Alongi
 
Google ads audiences
Google ads audiencesGoogle ads audiences
Google ads audiences
KarthikaLiju
 
Vogue-Case-StudyFINAL
Vogue-Case-StudyFINALVogue-Case-StudyFINAL
Vogue-Case-StudyFINAL
Disha Nagi
 
FabAlley Case study
FabAlley Case studyFabAlley Case study
FabAlley Case study
Marketers 24x7
 
Nordstrom Creative Strategy
Nordstrom Creative StrategyNordstrom Creative Strategy
Nordstrom Creative Strategy
toddand
 
Coke Zero - Coca Cola: Digital Marketing Campaign for Coke Zero
Coke Zero - Coca Cola: Digital Marketing Campaign for Coke Zero Coke Zero - Coca Cola: Digital Marketing Campaign for Coke Zero
Coke Zero - Coca Cola: Digital Marketing Campaign for Coke Zero
Amit Chaturvedi
 
Paid Search and Social Media Advertising Campaigns for Student Recruitment
Paid Search and Social Media Advertising Campaigns for Student RecruitmentPaid Search and Social Media Advertising Campaigns for Student Recruitment
Paid Search and Social Media Advertising Campaigns for Student Recruitment
Higher Education Marketing
 
Tommy hilfiger suppy chain mgt.
Tommy hilfiger suppy chain mgt.Tommy hilfiger suppy chain mgt.
Tommy hilfiger suppy chain mgt.
Tania Goel
 
marketing strategy of Nike,JUST DO IT
marketing strategy of Nike,JUST DO ITmarketing strategy of Nike,JUST DO IT
marketing strategy of Nike,JUST DO IT
Manish Tiwari
 
Anthropologie: Full Digital Strategy
Anthropologie: Full Digital StrategyAnthropologie: Full Digital Strategy
Anthropologie: Full Digital Strategy
cgazoul
 
Burberry Business Model
Burberry Business ModelBurberry Business Model
Burberry Business Model
Mohamadreza Mashouf
 
Real Estate Digital Marketing Pitch Deck
Real Estate Digital Marketing Pitch DeckReal Estate Digital Marketing Pitch Deck
Real Estate Digital Marketing Pitch Deck
Sayan Dasgupta
 
Bmw case study reema iitm
Bmw case study reema iitmBmw case study reema iitm
Bmw case study reema iitm
Reema Mathew
 
Nike, inc & IMC
Nike, inc & IMCNike, inc & IMC
Nike, inc & IMC
hilarychanhl
 
Fashion Marketing Week 2
Fashion Marketing Week 2Fashion Marketing Week 2
Fashion Marketing Week 2
janemonkey
 
M3 marketing plan
M3 marketing planM3 marketing plan
M3 marketing plan
Doug Livengood
 
The Vogue Archive - Leveraging Images and Metadata for Fashion and Cultural R...
The Vogue Archive - Leveraging Images and Metadata for Fashion and Cultural R...The Vogue Archive - Leveraging Images and Metadata for Fashion and Cultural R...
The Vogue Archive - Leveraging Images and Metadata for Fashion and Cultural R...
Chris Meatto
 
New-form Scholarship and the Public digital humanities
New-form Scholarship and the Public digital humanitiesNew-form Scholarship and the Public digital humanities
New-form Scholarship and the Public digital humanities
Jesse Stommel
 

Contenu connexe

Tendances

Vogue-Case-StudyFINAL
Vogue-Case-StudyFINALVogue-Case-StudyFINAL
Vogue-Case-StudyFINAL
Disha Nagi
 
Anthropologie: Full Digital Strategy
Anthropologie: Full Digital StrategyAnthropologie: Full Digital Strategy
Anthropologie: Full Digital Strategy
cgazoul
 

Tendances (20)

Airbnb Social Media Plan
Airbnb Social Media PlanAirbnb Social Media Plan
Airbnb Social Media Plan
 
LinkedIn Content Marketing 1.0: How to Kick-start your Content Marketing Stra...
LinkedIn Content Marketing 1.0: How to Kick-start your Content Marketing Stra...LinkedIn Content Marketing 1.0: How to Kick-start your Content Marketing Stra...
LinkedIn Content Marketing 1.0: How to Kick-start your Content Marketing Stra...
 
Digital marketing strategy victoria's secret
Digital marketing strategy victoria's secretDigital marketing strategy victoria's secret
Digital marketing strategy victoria's secret
 
Nike Inc Marketing Mix Neeta Maxen
Nike Inc Marketing Mix Neeta MaxenNike Inc Marketing Mix Neeta Maxen
Nike Inc Marketing Mix Neeta Maxen
 
SEM Exam - 50 Questions with answers
SEM Exam - 50 Questions with answersSEM Exam - 50 Questions with answers
SEM Exam - 50 Questions with answers
 
Google ads audiences
Google ads audiencesGoogle ads audiences
Google ads audiences
 
Vogue-Case-StudyFINAL
Vogue-Case-StudyFINALVogue-Case-StudyFINAL
Vogue-Case-StudyFINAL
 
FabAlley Case study
FabAlley Case studyFabAlley Case study
FabAlley Case study
 
Nordstrom Creative Strategy
Nordstrom Creative StrategyNordstrom Creative Strategy
Nordstrom Creative Strategy
 
Coke Zero - Coca Cola: Digital Marketing Campaign for Coke Zero
Coke Zero - Coca Cola: Digital Marketing Campaign for Coke Zero Coke Zero - Coca Cola: Digital Marketing Campaign for Coke Zero
Coke Zero - Coca Cola: Digital Marketing Campaign for Coke Zero
 
Paid Search and Social Media Advertising Campaigns for Student Recruitment
Paid Search and Social Media Advertising Campaigns for Student RecruitmentPaid Search and Social Media Advertising Campaigns for Student Recruitment
Paid Search and Social Media Advertising Campaigns for Student Recruitment
 
Tommy hilfiger suppy chain mgt.
Tommy hilfiger suppy chain mgt.Tommy hilfiger suppy chain mgt.
Tommy hilfiger suppy chain mgt.
 
marketing strategy of Nike,JUST DO IT
marketing strategy of Nike,JUST DO ITmarketing strategy of Nike,JUST DO IT
marketing strategy of Nike,JUST DO IT
 
Anthropologie: Full Digital Strategy
Anthropologie: Full Digital StrategyAnthropologie: Full Digital Strategy
Anthropologie: Full Digital Strategy
 
Burberry Business Model
Burberry Business ModelBurberry Business Model
Burberry Business Model
 
Real Estate Digital Marketing Pitch Deck
Real Estate Digital Marketing Pitch DeckReal Estate Digital Marketing Pitch Deck
Real Estate Digital Marketing Pitch Deck
 
Bmw case study reema iitm
Bmw case study reema iitmBmw case study reema iitm
Bmw case study reema iitm
 
Nike, inc & IMC
Nike, inc & IMCNike, inc & IMC
Nike, inc & IMC
 
Fashion Marketing Week 2
Fashion Marketing Week 2Fashion Marketing Week 2
Fashion Marketing Week 2
 
M3 marketing plan
M3 marketing planM3 marketing plan
M3 marketing plan
 

En vedette

Editoria digitale ieri e oggi
Editoria digitale ieri e oggiEditoria digitale ieri e oggi
Editoria digitale ieri e oggi
Nicola Vampiro
 
Analisis STP Pada Produk SONY
Analisis STP Pada Produk SONYAnalisis STP Pada Produk SONY
Analisis STP Pada Produk SONY
Naiina Jhanggiani
 

En vedette (14)

The Vogue Archive - Leveraging Images and Metadata for Fashion and Cultural R...
The Vogue Archive - Leveraging Images and Metadata for Fashion and Cultural R...The Vogue Archive - Leveraging Images and Metadata for Fashion and Cultural R...
The Vogue Archive - Leveraging Images and Metadata for Fashion and Cultural R...
 
New-form Scholarship and the Public digital humanities
New-form Scholarship and the Public digital humanitiesNew-form Scholarship and the Public digital humanities
New-form Scholarship and the Public digital humanities
 
American Heart Association's 2012 HR Wellness Symposium
American Heart Association's 2012 HR Wellness SymposiumAmerican Heart Association's 2012 HR Wellness Symposium
American Heart Association's 2012 HR Wellness Symposium
 
Can you hear it
Can you hear itCan you hear it
Can you hear it
 
Afiche irp programa
Afiche irp programaAfiche irp programa
Afiche irp programa
 
Presentation(magazine cover)
Presentation(magazine cover)Presentation(magazine cover)
Presentation(magazine cover)
 
22 piezas para guitarra - Tarot
22 piezas para guitarra - Tarot22 piezas para guitarra - Tarot
22 piezas para guitarra - Tarot
 
Muchachos desnudos bajo el arcoiris de fuego
Muchachos desnudos bajo el arcoiris de fuegoMuchachos desnudos bajo el arcoiris de fuego
Muchachos desnudos bajo el arcoiris de fuego
 
120 Estudios de arpegio op 1
120 Estudios de arpegio op 1120 Estudios de arpegio op 1
120 Estudios de arpegio op 1
 
Mario Santiago Papasquiaro
Mario Santiago PapasquiaroMario Santiago Papasquiaro
Mario Santiago Papasquiaro
 
Editoria digitale ieri e oggi
Editoria digitale ieri e oggiEditoria digitale ieri e oggi
Editoria digitale ieri e oggi
 
Analisis STP Pada Produk SONY
Analisis STP Pada Produk SONYAnalisis STP Pada Produk SONY
Analisis STP Pada Produk SONY
 
Cómputos métricos para el calculo de una pared.diplomad opptx
Cómputos métricos para el calculo de una pared.diplomad opptxCómputos métricos para el calculo de una pared.diplomad opptx
Cómputos métricos para el calculo de una pared.diplomad opptx
 
How to Become a Thought Leader in Your Niche
How to Become a Thought Leader in Your NicheHow to Become a Thought Leader in Your Niche
How to Become a Thought Leader in Your Niche
 

Similaire à Vogue Digital Strategy

The Closet E-Commerce Business Development
The Closet E-Commerce Business DevelopmentThe Closet E-Commerce Business Development
The Closet E-Commerce Business Development
Sona Martirosian
 
Who are wine bloggers wtc13
Who are wine bloggers wtc13Who are wine bloggers wtc13
Who are wine bloggers wtc13
winebratsf
 
Who are wine bloggers wtc13
Who are wine bloggers wtc13Who are wine bloggers wtc13
Who are wine bloggers wtc13
winebratsf
 
Leveraging Social Media to Tell Your Sustainable Fashion Story
Leveraging Social Media to Tell Your Sustainable Fashion StoryLeveraging Social Media to Tell Your Sustainable Fashion Story
Leveraging Social Media to Tell Your Sustainable Fashion Story
Earthsite
 
Imc power point
Imc power pointImc power point
Imc power point
dtgoodm
 
Social media by Jonathan Pollinger
Social media by Jonathan PollingerSocial media by Jonathan Pollinger
Social media by Jonathan Pollinger
danfinch28
 
Pecha kucha finished
Pecha kucha finishedPecha kucha finished
Pecha kucha finished
John Hunt
 
Netaporter
NetaporterNetaporter
Netaporter
Leon Xin
 
Forever 21, inc. social media campaign
Forever 21, inc. social media campaignForever 21, inc. social media campaign
Forever 21, inc. social media campaign
Ebony Clark
 
Givenchy Omni Retail Analysis
Givenchy Omni Retail AnalysisGivenchy Omni Retail Analysis
Givenchy Omni Retail Analysis
Sharna Aquilina
 

Similaire à Vogue Digital Strategy (20)

Elizabeth Wenner- Vogue Presentation
Elizabeth Wenner- Vogue PresentationElizabeth Wenner- Vogue Presentation
Elizabeth Wenner- Vogue Presentation
 
The Closet E-Commerce Business Development
The Closet E-Commerce Business DevelopmentThe Closet E-Commerce Business Development
The Closet E-Commerce Business Development
 
FASHION PR IN THE DIGITAL AGE
FASHION PR IN THE DIGITAL AGEFASHION PR IN THE DIGITAL AGE
FASHION PR IN THE DIGITAL AGE
 
Tourism and social media
Tourism and social mediaTourism and social media
Tourism and social media
 
Who are wine bloggers wtc13
Who are wine bloggers wtc13Who are wine bloggers wtc13
Who are wine bloggers wtc13
 
Who are wine bloggers wtc13
Who are wine bloggers wtc13Who are wine bloggers wtc13
Who are wine bloggers wtc13
 
Adv 420 vogue Megan Dacey
Adv 420 vogue Megan Dacey Adv 420 vogue Megan Dacey
Adv 420 vogue Megan Dacey
 
Leveraging Social Media to Tell Your Sustainable Fashion Story
Leveraging Social Media to Tell Your Sustainable Fashion StoryLeveraging Social Media to Tell Your Sustainable Fashion Story
Leveraging Social Media to Tell Your Sustainable Fashion Story
 
Imc power point
Imc power pointImc power point
Imc power point
 
Miek De Roeck: Fashion in Antwerp. Niche Destination Marketing
Miek De Roeck: Fashion in Antwerp. Niche Destination Marketing Miek De Roeck: Fashion in Antwerp. Niche Destination Marketing
Miek De Roeck: Fashion in Antwerp. Niche Destination Marketing
 
Understanding social media for business - Moses Gomes
Understanding social media for business - Moses GomesUnderstanding social media for business - Moses Gomes
Understanding social media for business - Moses Gomes
 
Win Your Election on Facebook
Win Your Election on FacebookWin Your Election on Facebook
Win Your Election on Facebook
 
Social media by Jonathan Pollinger
Social media by Jonathan PollingerSocial media by Jonathan Pollinger
Social media by Jonathan Pollinger
 
Pecha kucha finished
Pecha kucha finishedPecha kucha finished
Pecha kucha finished
 
Netaporter
NetaporterNetaporter
Netaporter
 
Social Networking Effects
Social Networking EffectsSocial Networking Effects
Social Networking Effects
 
Entrepreneurship in the 21st Century - Teens in Tech Conf
Entrepreneurship in the 21st Century - Teens in Tech ConfEntrepreneurship in the 21st Century - Teens in Tech Conf
Entrepreneurship in the 21st Century - Teens in Tech Conf
 
DED - An Introduction to Social Media
DED - An Introduction to Social Media DED - An Introduction to Social Media
DED - An Introduction to Social Media
 
Forever 21, inc. social media campaign
Forever 21, inc. social media campaignForever 21, inc. social media campaign
Forever 21, inc. social media campaign
 
Givenchy Omni Retail Analysis
Givenchy Omni Retail AnalysisGivenchy Omni Retail Analysis
Givenchy Omni Retail Analysis
 

Dernier

Beyond the EU: DORA and NIS 2 Directive's Global Impact
Beyond the EU: DORA and NIS 2 Directive's Global ImpactBeyond the EU: DORA and NIS 2 Directive's Global Impact
Beyond the EU: DORA and NIS 2 Directive's Global Impact
PECB
 
Making and Justifying Mathematical Decisions.pdf
Making and Justifying Mathematical Decisions.pdfMaking and Justifying Mathematical Decisions.pdf
Making and Justifying Mathematical Decisions.pdf
Chris Hunter
 
Gardella_Mateo_IntellectualProperty.pdf.
Gardella_Mateo_IntellectualProperty.pdf.Gardella_Mateo_IntellectualProperty.pdf.
Gardella_Mateo_IntellectualProperty.pdf.
MateoGardella
 
Gardella_PRCampaignConclusion Pitch Letter
Gardella_PRCampaignConclusion Pitch LetterGardella_PRCampaignConclusion Pitch Letter
Gardella_PRCampaignConclusion Pitch Letter
MateoGardella
 
1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdf1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdf
QucHHunhnh
 

Dernier (20)

Advanced Views - Calendar View in Odoo 17
Advanced Views - Calendar View in Odoo 17Advanced Views - Calendar View in Odoo 17
Advanced Views - Calendar View in Odoo 17
 
Nutritional Needs Presentation - HLTH 104
Nutritional Needs Presentation - HLTH 104Nutritional Needs Presentation - HLTH 104
Nutritional Needs Presentation - HLTH 104
 
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptxBasic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
 
INDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptx
INDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptxINDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptx
INDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptx
 
Z Score,T Score, Percential Rank and Box Plot Graph
Z Score,T Score, Percential Rank and Box Plot GraphZ Score,T Score, Percential Rank and Box Plot Graph
Z Score,T Score, Percential Rank and Box Plot Graph
 
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
 
Mehran University Newsletter Vol-X, Issue-I, 2024
Mehran University Newsletter Vol-X, Issue-I, 2024Mehran University Newsletter Vol-X, Issue-I, 2024
Mehran University Newsletter Vol-X, Issue-I, 2024
 
Mattingly "AI & Prompt Design: The Basics of Prompt Design"
Mattingly "AI & Prompt Design: The Basics of Prompt Design"Mattingly "AI & Prompt Design: The Basics of Prompt Design"
Mattingly "AI & Prompt Design: The Basics of Prompt Design"
 
fourth grading exam for kindergarten in writing
fourth grading exam for kindergarten in writingfourth grading exam for kindergarten in writing
fourth grading exam for kindergarten in writing
 
Beyond the EU: DORA and NIS 2 Directive's Global Impact
Beyond the EU: DORA and NIS 2 Directive's Global ImpactBeyond the EU: DORA and NIS 2 Directive's Global Impact
Beyond the EU: DORA and NIS 2 Directive's Global Impact
 
Making and Justifying Mathematical Decisions.pdf
Making and Justifying Mathematical Decisions.pdfMaking and Justifying Mathematical Decisions.pdf
Making and Justifying Mathematical Decisions.pdf
 
Gardella_Mateo_IntellectualProperty.pdf.
Gardella_Mateo_IntellectualProperty.pdf.Gardella_Mateo_IntellectualProperty.pdf.
Gardella_Mateo_IntellectualProperty.pdf.
 
This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.
 
Ecological Succession. ( ECOSYSTEM, B. Pharmacy, 1st Year, Sem-II, Environmen...
Ecological Succession. ( ECOSYSTEM, B. Pharmacy, 1st Year, Sem-II, Environmen...Ecological Succession. ( ECOSYSTEM, B. Pharmacy, 1st Year, Sem-II, Environmen...
Ecological Succession. ( ECOSYSTEM, B. Pharmacy, 1st Year, Sem-II, Environmen...
 
Mixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
Mixin Classes in Odoo 17 How to Extend Models Using Mixin ClassesMixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
Mixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
 
Unit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptxUnit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptx
 
Gardella_PRCampaignConclusion Pitch Letter
Gardella_PRCampaignConclusion Pitch LetterGardella_PRCampaignConclusion Pitch Letter
Gardella_PRCampaignConclusion Pitch Letter
 
Mattingly "AI & Prompt Design: Structured Data, Assistants, & RAG"
Mattingly "AI & Prompt Design: Structured Data, Assistants, & RAG"Mattingly "AI & Prompt Design: Structured Data, Assistants, & RAG"
Mattingly "AI & Prompt Design: Structured Data, Assistants, & RAG"
 
1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdf1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdf
 
Web & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdfWeb & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdf
 

Vogue Digital Strategy

  • 1. VOGUE Digital Strategy Emily Allor
  • 2. "The foundation of VOGUE's leadership and authority is the brand's unique role as a cultural parameter for a global audience." -Conde Nast The VOGUE Brand »»Fashion and lifestyle magazine »»Founded in 1892 »»Picked up by Conde Montrose Nast in 1902 »»Current editor-in-chief: Anna Wintour
  • 3. Research & Analysis Current Audience »»11.4M print audience/ 1.2M web audience »»Females in mid thirties »»Some college education and employed Target Audience »»Young professional women »»24 to 31 years of age »»Next generation of readers Main Competitors »»Harper's Bazaar »»Elle Magazine
  • 4. Goals & Objectives Social Media »»Twitter- 3,000,000 followers »»Facebook- 4,000,000 fans »»Tumblr- 2,000 notes per post »»Pinterest- 2,500,000 followers »»YouTube- 10,000,000 video views Overall »»Increase subscriptions to print and tablets
  • 5. Budget $192,000 a year »»$12,000 a month on social media/internet »»$4,000 a month on mobile
  • 6. #hello Continue to build and improve on Twitter, Facebook, and Tumblr accounts, while adding a Pinterest and YouTube account. Why add Pinterest and YouTube? Social Media/Internet Strategy
  • 7. Social Media Content »»Twitter- employee involvement, link up, retweets »»Facebook- previews, link up, fan discussion »»YouTube- interviews, photo shoots, Vogue Closet »»Tumblr- previews, vintage Vogue photography »»Pinterest- advice, information, DIY, How to's Events »»CFDA- emerging designers »»Fall/Spring Fashion Weeks- US, Paris, Milan, and London Social Media/Internet Strategy
  • 8. Tone »»Friendly, upbeat and savvy Frequency »»Twitter- 5 tweets per day »»Facebook- 3 posts per day »»Tumblr- 2 posts per day »»Pinterest- 5 pins per day »»YouTube- 1 to 3 videos per week »»Increase frequency during special Events Response »»Actively engage in communication »»Stay positive, carefully choose what to respond to Social Media/Internet Strategy
  • 9. Updates »»Vogue Stylist- integrate affordable fashion »»Vogue Wish List- update/new version QR Code »»On cover and traditional media Mobile Strategy
  • 10. Google Goggles »»Searchable images and articles with in the magazine »»Links to exclusive content/only access is through app »»Time sensitive »»Updated for every new issue »»Encourages subscriptions »»Promote through Twitter and Facebook Mobile Strategy