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UWS Library Workshop

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Social media strategy | policy | guidelines a workshop for by Ana ADI
4 (little) hours 1. starting point 2. social media assessment & strategy 3. Social media policy 4. monitoring @ana_adi | www.anaadi.wordpress.com
part 1 @ana_adi | www.anaadi.wordpress.com
B4 web 2.0 @ana_adi | www.anaadi.wordpress.com
web as platform dynamic collaborative opensource user generated content user generated functionalities user directed content @ana_adi | www.anaadi.wordpress.com
web 2.0 @ana_adi | www.anaadi.wordpress.com
After web 2.0 @ana_adi | www.anaadi.wordpress.com
Who/What is Social Media? @ana_adi | www.anaadi.wordpress.com
What makes social media “social”? @ana_adi | www.anaadi.wordpress.com
Aspects of Social Media Communication blogs|microblogs|social networking| events | information aggregators | advocacy Collaboration wikis | bookmarking | news |social navigation | content management | document management & editing tools Multimedia sharing | streaming Reviews product |business | community Q&A Entertainment viewing | gaming |virtual worlds Brand monitoring monitoring | metrics | analytics @ana_adi | www.anaadi.wordpress.com
@ana_adi | www.anaadi.wordpress.com
What could work for a library? @ana_adi | www.anaadi.wordpress.com
What can social media do? @ana_adi | www.anaadi.wordpress.com
connect | amplify | feedback @ana_adi | www.anaadi.wordpress.com
What do other libraries do? @ana_adi | www.anaadi.wordpress.com
Archives | Aggregate @ana_adi | www.anaadi.wordpress.com
Blog | Bookmarks @ana_adi | www.anaadi.wordpress.com
QR Codes | Tag clouds @ana_adi | www.anaadi.wordpress.com
Photosharing | RSS @ana_adi | www.anaadi.wordpress.com
Podcasting | Video Spoof @ana_adi | www.anaadi.wordpress.com
part 2 @ana_adi | www.anaadi.wordpress.com
social media audit @ana_adi | www.anaadi.wordpress.com
What does UWS Library currently do online? @ana_adi | www.anaadi.wordpress.com
1. identify what are the social media presences of UWS Library? 2. analyze their form, content, strategy. 3. determine their objectives. 4. compare the objectives you identified with those that you know. 5. suggest improvements @ana_adi | www.anaadi.wordpress.com
part 3 @ana_adi | www.anaadi.wordpress.com
policy vs. guidelines @ana_adi | www.anaadi.wordpress.com
Why need a policy? http://www.slideshare.net/socialmediainfluence/social-media-screw-ups @ana_adi | www.anaadi.wordpress.com
What should a social media policy cover? @ana_adi | www.anaadi.wordpress.com
1. expectations 2. disclosure 3. training 4. Company time 5. ownership 6. technology 7. escalation 8. consequences @ana_adi | www.anaadi.wordpress.com
what are social media guidelines for? @ana_adi | www.anaadi.wordpress.com
1. purpose 2. tone (voice/messaging) 3. participation 4. response (how To) 5. disagreements & negative commentary 6. responsibility 7. idea sharing @ana_adi | www.anaadi.wordpress.com
@ana_adi | www.anaadi.wordpress.com
things to consider authenticity Transparency access @ana_adi | www.anaadi.wordpress.com
1. draft a social media policy for UWS Library. 2. Draft a social media guidelines for UWS Library. 3. discuss formulations and challenges. @ana_adi | www.anaadi.wordpress.com
team 1: http://socialmedia.policytool.net/ Team 2: http://socialpolicygenerator.com/ Team 3: http://socialmediatoday.com/tompick/191412/how-write- social-media-policy and World Wide Web expectations @ana_adi | www.anaadi.wordpress.com
@ana_adi | www.anaadi.wordpress.com Mic Adam, 2010
part 4 @ana_adi | www.anaadi.wordpress.com
Are you actually listening? @ana_adi | www.anaadi.wordpress.com
your social media objectives will tell you what you need to monitor @ana_adi | www.anaadi.wordpress.com
@ana_adi | www.anaadi.wordpress.com
@ana_adi | www.anaadi.wordpress.com
Let’s put it the strategy and policy into practice! @ana_adi | www.anaadi.wordpress.com

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