1. Online Marketing Types
© Ramakrishna Kongalla,
Assistant Professor
R'tist @ Tourism

2. online
Marketing
Types
1. Display
Advertising
2. Search
Engine
Marketing
3. Search
Engine
Optimization
4. Social Media
Marketing
5. E-mail
Marketing
6. Referral
Marketing
7. Affiliate
Marketing
8. Inbound
Marketing
9. Video
Marketing
R'tist @ Tourism
Online Marketing Types

3. 1. Display Advertising…
Banner Ads on third-party Website
R'tist @ Tourism

4. 2. Search Engine Marketing
Increasing Visibility on Search Engine Result Pages (SERPS)
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5. 3. Search Engine Optimization
Improving visibility of a website/web page via natural /unpaid Search Results
R'tist @ Tourism

6. R'tist @ Tourism

7. 4. Social Media Marketing
Gaining traffic attention through Social Media
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8. 5. E-mail Marketing
Direct Message to group of People
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9. 6. Referral Marketing
Promotion through referrals (Word-of-Mouth)
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10. 7. Affiliate Marketing
Rewarding the Affiliate for ‘customer brought’
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11. 8. Inbound Marketing
Creating and freely sharing informative content as a means of
converting prospects to customers, customers to repeat buyers
R'tist @ Tourism

12. 9. Video Marketing
Creating videos, Managing viewers and attracting them
R'tist @ Tourism

13. Thank You…!!!
©Ramakrishna Kongalla
e-mail: artist.ramakrishna@gmail.com
R'tist @ Tourism