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Anshu Sharma
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“With reference to the promotional mix of Amul Chocolates develop a strategic marketing plan for their established target market”
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Performed category analysis of Chocolate Confectionery in India • Conducted a primary survey on chocolate customers to know their consumption behaviour and perception of Cadbury Dairy Milk • Analysed Cadbury Dairy Milk and its extensions, brand positioning, brand elements, brand communication strategies, signature stories, packaging evolution over the years, its competition in the Indian Chocolate confectionery market • Recommended brand extension strategies
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This case study discusses the brand building challenges of Amul;
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Amul chocolate promotion
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Jay Verma
Performed category analysis of Chocolate Confectionery in India • Conducted a primary survey on chocolate customers to know their consumption behaviour and perception of Cadbury Dairy Milk • Analysed Cadbury Dairy Milk and its extensions, brand positioning, brand elements, brand communication strategies, signature stories, packaging evolution over the years, its competition in the Indian Chocolate confectionery market • Recommended brand extension strategies
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This case study discusses the brand building challenges of Amul;
Amul: the brand building challenge
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Watch the presentation, learn something new, consume a Dairy milk, recharge yourself! ;-)
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akashbalram
Amul is an Indian dairy cooperative society, based at Anand in the Indian state of Gujarat. Formed in 1946,it is a cooperative brand managed by a cooperative body, the Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF), which today is jointly owned by 36 lakh (3.6 million) milk producers in Gujarat, and the apex body of 13 District Milk Unions, spread across 13,000 villages of Gujarat.Amul spurred India's White Revolution, which made the country the world's largest producer of milk and milk products. Kaira District Milk Union Limited (later renamed to Amul - Anand Milk Union Limited) was founded in 1946 through the efforts of Tribhuvandas Patel. Amul's foundation was a significant contributor to the white revolution in India.
Amul company presentation, slideshare
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the branding strategies of amul-- Reason behind AMUL 's success !
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Consumer behavior research is continuous process. Understanding consumer is never ending, it gives insights to marketer to adapt his marketing strategies. The objective on studying the consumer behavior is to understand the behavior of the consumer in quite deep. This study is to understand CB towards FMCG we have taken product of Dairy milk chocolate. Study involves both primary data and secondary data.
Report on Consumer behavior towards dairy milk
Report on Consumer behavior towards dairy milk
Prateek Pawar
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SIP Amul
Rakesh Chandra Joshi
For Download drop your email in comments. Thankyou.
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Amul is an Indian dairy cooperative society, based at Anand in the Indian state of Gujarat. Formed in 1946,it is a cooperative brand managed by a cooperative body, the Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF), which today is jointly owned by 36 lakh (3.6 million) milk producers in Gujarat, and the apex body of 13 District Milk Unions, spread across 13,000 villages of Gujarat.Amul spurred India's White Revolution, which made the country the world's largest producer of milk and milk products. Kaira District Milk Union Limited (later renamed to Amul - Anand Milk Union Limited) was founded in 1946 through the efforts of Tribhuvandas Patel. Amul's foundation was a significant contributor to the white revolution in India.
Amul company presentation, slideshare
Amul company presentation, slideshare
RakshithM23
the branding strategies of amul-- Reason behind AMUL 's success !
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shrutivatrana
Consumer behavior research is continuous process. Understanding consumer is never ending, it gives insights to marketer to adapt his marketing strategies. The objective on studying the consumer behavior is to understand the behavior of the consumer in quite deep. This study is to understand CB towards FMCG we have taken product of Dairy milk chocolate. Study involves both primary data and secondary data.
Report on Consumer behavior towards dairy milk
Report on Consumer behavior towards dairy milk
Prateek Pawar
SIP Amul
SIP Amul
Rakesh Chandra Joshi
For Download drop your email in comments. Thankyou.
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This ppt is prepared as part of my academics. The ppt contains information about the company AMUL. It contains about Amul's business operations, marketing, distribution network, it's competitors and chota history as well. The information are taken purily from the internet only.
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Interdisciplinary_Insights_Data_Collection_Methods.pptx
How to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POS
Amul Chocolates
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IMC STRATEGY OF
AMUL CHOCOLATES IMC STRATEGY OF AMUL CHOCHOLATES
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AMUL PRODUCT RANGE
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AMUL CHOCOLATES
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SALES TURNOVER
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MARKET SHARE
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AMUL AD ON
INDRAJAL(1970 80)
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1990s AMUL ADVERTISEMENT
Introduced newer varities of chocolates, like ‘Bindas’, ‘Nuts About You’ and others, targeting teenagers
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Perceptual Map
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TARGET AUDIENCE
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Modified Marketing Mix
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DIRECT SCHOOL PROGRAM
As a part of the customer contact programme ,Amul must do direct school program for Amul chocolates . They can sampling their latest offering - among kids.
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