Digital ecosystem and luxury market in China

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How to help premium and luxury brands to understand the chinese market? Michel Campan - Insights - Décembre 2014

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Premium Insight est une étude réalisée par SAME SAME but different ayant pour objectif d’explorer l’activité des Maisons de luxe et marques premium sur le digital. Cette nouvelle édition de l’étude a pour objectif d’identifier et de mettre en lumière les stratégies les plus innovantes des marques, en terme de display, d’emailing, de e-commerce, de social media ou de mobile. Bonne lecture !

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