Zachary Fitz-Walter introduced gamification and explored its use in the language learning app Duolingo. He defined gamification as using game design elements to motivate non-game activities. Fitz-Walter then analyzed how Duolingo gamifies language learning through goals, feedback, challenges, progression, autonomy, relatedness and other elements. He concluded that gamification works best when it considers user motivation and goes beyond just points and badges to create an engaging experience.

1. Gamification Meetup
http://www.flickr.com/people/8473570@N02

2. July 2013
Zachary Fitz-Walter - Mobile Innovation Lab
Introducing gamification
http://www.flickr.com/people/8473570@N02

3. Today’s missions >>
1. Introducing gamification
2. Exploring duolingo

4. Who am I?
1. Nerd
2. Phd Candidate studying gamification
3. App developer
4. Teacher and Presenter

5. 1. What is gamification?

6. Using play to motivate

7. Gamification
http://www.forbes.com/sites/danieltack/2013/01/02/world-of-warcraft-gearing-up-at-level-90

8. Framing real activities like a video game, in order to
make these activities more engaging
Gamification

12. Sustainability - Nissan My Leaf
Sustainability Nissan CARWINGS

13. Exercise Nike+

14. Lifestyle Health Month

15. Education Khan Academy

16. Education Code School

17. Support Stack Overflow

18. Finance Mint

19. A brief history

21. Video games are incredibly popular

22. 92% of Australians live in a household with
at least one device used for playing games
Interactive Games & Entertainment Association, 2012
http://www.igea.net/wp-content/uploads/2011/10/DA12FinalLinkVideo.pdf

23. The video game industry in Australia
netted $1.161 billion in revenue last year
Interactive Games & Entertainment Association, 2012
http://www.igea.net

25. 12 million subscribers in 2010

26. So if games are so engaging...

27. ...could we use them to make other
activities more engaging?

28. Gamification

29. Persuasive Design

30. 2009 2010 2011 2012 2013
Web search interest in gamification
trends.google.com

32. TextTe
xt

33. “By 2015, More than 50 percent of organizations that
manage innovation processes will gamify those processes”
Gartner Press Release - 2011
http://www.gartner.com/it/page.jsp?id=1629214

34. http://www.gamification.co/wp-content/uploads/2012/12/Gartner-2012-Hype-Cycle.jpg

35. And gamification became a buzzword

36. http://www.redherring.com/internet/gamification-platform-badgeville-raises-25m/

37. Issues with gamification

38. http://www.bogost.com/blog/gamification_is_bullshit.shtml

40. “80 Percent of Current Gamified Applications Will Fail to
Meet Business Objectives Primarily Due to Poor Design”
Gartner Press Release - 2012
http://www.gartner.com/newsroom/id/2251015

41. Gamification Blueprint

42. •Points
•Badges
•Leaderboards
•Levels
= Rewards
}

43. Behaviour + Rewards = Fun!Behaviour + Rewards = Fun!

44. progresswars.com

45. Motivation

46. Motivation
Extrinsic Intrinsic

47. Intrinsic Motivation
http://www.flickr.com/photos/allisonjohnstonn/6332963681/

48. So what makes a fun game?

49. "Fun from games arises out of mastery. It
arises out of comprehension. It is the act of
solving puzzles that makes games fun. In other
words, with games, learning is the drug”
- Raph Koster
A Theory of Fun, 2005

50. So what makes a game
motivating to play?

51. • Autonomy
• Competence
• Relatedness

52. Autonomy
The choice to play a game and a choice
of actions in the game

53. http://www.safelyendangered.com/comic/summer/

54. Competence
The ability to optimally challenge players

55. Based off a graph proposed by Csíkszentmihályi

56. Relatedness
The connection we make with others

58. How can you design for fun?

59. • Clear and interesting goals
• Feedback
• Interesting and playful mechanics
• Challenge
• Progression and Mastery
• Aesthetics and Narrative

60. Think of your users as players
http://www.flickr.com/photos/allisonjohnstonn/6332963681/

61. http://bizfest.files.wordpress.com/2013/01/bartle.png

62. These are important factors to consider
when trying to design a game.

63. These are important factors to consider
when trying to design gamification.

64. 2. La comprensión de la
gamificación utilizada en Duolingo

65. 2. Understanding the gamification
used in Duolingo

67. Learn a little Spanish

68. Learn a little Spanish
1. Spanish Book
2. Audio Lessons
3. Spanish Classes

69. Learn a little Spanish
Lack motivation
Lack feedback
Expensive

77. Gamified language learning

78. More than just the blueprint

79. Examining Duolingo

80. • Clear and interesting goals
• Feedback
• Interesting and playful mechanics
• Challenge
• Progression and Mastery
• Aesthetics and Narrative
• Autonomy
• Relatedness

81. Clear and interesting goals
• Primary goal: Learn a language

82. Clear and interesting goals
• Smaller, more achievable goals

83. Feedback
• Clear feedback

84. Challenge
• Challenge arises from the tasks and attempts
• Catered for the user’s language level

85. Progression and Mastery
• Moving through lessons and leveling up

86. Autonomy
• Choice of language, choice of path

87. Interesting mechanics
• Range of tasks multichoice, text input, speaking...

88. Safe environment to learn
• There is no penalty for failing, you can try again

89. Caters to the casual player
• Clean interface, style and aesthetics

90. Relatedness
• Connect to friends, compete with them, share results

91. Relatedness

92. Reminders

93. More than just the blueprint

94. Wrapping it all up
• Gamification is around to stay
• Look beyond badges
• It’s easy, so start trying it!

95. http://gamificationweekly.com

96. •Name: Zac Fitz-Walter
•Class: PhD Candidate from QUT
•Abilities: Research, Teaching, iPhone Development
•Weaknesses: Cats and Mangoes
Zac Fitz-Walter
•Email: z.fitz-walter@qut.edu.au
•www: http://zefcan.com
•Newsletter: http://gamificationweekly.com
•Twitter: @zefcan