This document outlines concepts for managing mass communications, including the 4 aspects of a promotional mix (public relations, advertising, sales promotions, and events/experiences) and the 5Ms of advertising (mission, money, message, media, and measurement). It discusses using each tool to maintain a business's public image, persuade audiences, and stimulate sales. The 5Ms section explores setting advertising budgets and objectives, generating appropriate messages, selecting relevant media, and measuring sales impact.
ICT Role in 21st Century Education & its Challenges.pptx
Ch18 managing mass communications hugo
1. Powerful tools for the 21st century market TOP 10 Learning Concepts Ch 18 Managing Mass Communications Francis Benson C. Hugo March 31, 2011 http://ph.linkedin.com/in/francisbensoncabehugo
2. Outline: Managing Mass Communications 4 aspects of promotional mix (PEAS) 5Ms of Advertising 2 http://ph.linkedin.com/in/francisbensoncabehugo
17. Informative advertising – providing customers with data about product’s nature & function – to give the ad more credibility 8 5Ms of Advertising http://ph.linkedin.com/in/francisbensoncabehugo
26. Reinforcement advertising - reminds consumers of a product’s continued existence and unique benefits 11 5Ms of Advertising http://ph.linkedin.com/in/francisbensoncabehugo
57. Powerful tools for the 21st century market TOP 10 Learning Concepts Ch 18 Managing Mass Communications Francis Benson C. Hugo March 31, 2011 http://ph.linkedin.com/in/francisbensoncabehugo