Digital strategy design for museums and cultural institution - Muzeum@digit 2015 conference presentation by Stephane Bezombes, reciproque. The digital enhancement of cultural heritage is the result of a history that began in the mid 1970s. Museums needs long term vision, not only just-in-time projects. Organizations need to establish a digital strategy to emerge, develop, capture value and (re)design services. Museums teams not need to deliver one-use products, but to produce painkillers applications and digital tools for liberating intelligence, and engage audiences.

1. DIGITAL DESIGN AND AUDIENCE
ENGAGEMENT STRATEGY
Muzeum@Digit conference 2015
November 4th, 2015

2. THE SHORT STORY
source : reciproque – CreaTIC IDEFI

3. 7 KEYS TO DIGITAL INTERPRETATION
source : reciproque – CreaTIC IDEFI

4. NEW FRONTIER
Artificial Intelligence
Virtual Reality / Augmented Reality
Contribution graph IOT
source : google blog

5. FIVE STAGES OF DENIAL

6. DEMOCRATIZING FOR WHAT ?
PRODUCT TOOL SERVICE

7. NEW GENERATION
source : Nicolas Nova – Curious Rituals : Gestural interaction in digital everyday

8. OPPORTUNITIES
Museum audience is growing
Everyone need a curator
We love the real thing
We like to compete our knowledge
source : AJN

9. SAME GAME. NEW RULES.
source : reciproque

10. HOW DO YOU WANT YOUR DIGITAL ?
FAST CHEAP
GREAT
UTOPIA

11. EMERGE
source : reciproque

12. EMERGE
source : DR

13. DEVELOP

14. DEVELOP
source : reciproque

15. CAPTURE
source : reciproque

16. CAPTURE
source : DR

17. GREAT TOOLS AND THOUGHTS
Digital Engagement Framework – digitalengagementframework.com

18. GREAT TOOLS AND THOUGHTS
4 ways to engage in a collection – fabrique.nl

19. CUSTOMERS ARE IMPATIENT
Source : Nicolas Krief

20. SUSTAINABLE INTERPRETATION
source : reciproque

21. TRANSPARENCY RULES
Source : Nicolas Krief

22. THINK LIFE CYCLE

23. Thank you
Find this presentation on Slideshare & MuzeumDigit website
Stéphane Bezombes
@reciproque
www.reciproque.com