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1. Design thinking is an exploratory process that uses experimental approaches to solve problems by considering constraints and satisfying customer needs, technical feasibility, and business viability. 2. It is expressed through projects and involves gathering insights, generating ideas, and implementing solutions. Teams explore and experiment to find innovative solutions. 3. Design thinking involves putting people first by observing users, developing empathy, and generating customer insights to inspire new product ideas and offerings. It is a process of inspiration, ideation, and implementation.

Formation
1  sur  18
Change by Design How Design Thinking Can Transform Organizations and Inspire Innovation By Brown, Tim
書摘整理人 鄭啟川 商業模式創新與新事業企劃 實作 課程主講人 現任職位： 創新企劃顧問有限公司 總經理 WBSA 世界商務策劃師聯合會台灣辦事處負責人 TBSA 台灣商務策劃協會 理事長 核心專長： 策略思考、商業模式設計、企劃教學設計 聯絡方式 [email_address] 02-27023003 臉書粉絲團 : 創新企劃學院 - 鄭啟川的 CEO 觀點
書籍資訊
WHAT IS DESIGN THINKING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Design thinking is expressed within the context of project ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Put people first ： converting need into demand ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Process of design thinking ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Elements of inspiration space ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Elements of ideation space ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Successful condition of design thinking ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PRINCIPLE OF BRAINSTORMING ,[object Object],[object Object],[object Object],[object Object]
prototyping ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Design of service experience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Design the story of product ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Design thinking meets corporation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“ Ways to Grow “ Matrix NEW OFFERINGS EXISTING OFFERINGS EXISTING USERS NEW USERS EXTEND (evolutionary) CREATE (evolutionary) ADAPT (evolutionary) MANAGE (incremental)
感謝閱讀 台北市大安區復興南路二段 283 號 12 樓 電話： 02-27023003 傳真： 02-27024824 網址： www.bplan.com.tw
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Change by design 書摘

  • 1. Change by Design How Design Thinking Can Transform Organizations and Inspire Innovation By Brown, Tim
  • 2. 書摘整理人 鄭啟川 商業模式創新與新事業企劃 實作 課程主講人 現任職位： 創新企劃顧問有限公司 總經理 WBSA 世界商務策劃師聯合會台灣辦事處負責人 TBSA 台灣商務策劃協會 理事長 核心專長： 策略思考、商業模式設計、企劃教學設計 聯絡方式 [email_address] 02-27023003 臉書粉絲團 : 創新企劃學院 - 鄭啟川的 CEO 觀點
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16. “ Ways to Grow “ Matrix NEW OFFERINGS EXISTING OFFERINGS EXISTING USERS NEW USERS EXTEND (evolutionary) CREATE (evolutionary) ADAPT (evolutionary) MANAGE (incremental)
  • 17. 感謝閱讀 台北市大安區復興南路二段 283 號 12 樓 電話： 02-27023003 傳真： 02-27024824 網址： www.bplan.com.tw