How to Drive Engagement in a World of Content Overload
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The document discusses how customer behavior has changed over time. It notes that the average adult attention span has decreased to 8 seconds. It then lists various types of digital content like virtual conferences, mobile content, research reports, and video. Several statistics are provided about how pages with video attract more visitors and lead to increased organic search traffic and conversion rates. It suggests that video is very effective for engagement and on-brand messaging. It asks how long marketing videos should be and provides an example of 14 minutes. The document promotes the use of video for guided selling and conversion and discusses potential benefits when someone views a product video. It advertises an upcoming live stream video event from the author.
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How to Drive Engagement in a World of Content Overload
- 1. @sjrotter
- 3. the year 2002 TODAY Average adult attention span?
- 4. Customer Journey The Old Days… Stores and Sales People Search – Social – Self-Directed Today
- 13. VIRTUAL CONFERENCES MOBILE CONTENT RESEARCH REPORTS VIDEO 44% 70% 33% 28% 25% 52% 15% 10%
- 14. WHAT DOES STORAGE, BRAVEHEART, THE SOUTH POLE AND A 200 TON TRUCK HAVE IN COMMON?
- 32. Pages With Video Attracted 2-3x More Visitors
- 33. 157% Increase in Organic Traffic From Search Engines. (MarketingSherpa)
- 36. “When it comes to engagement, conversion and on-brand messaging, nothing delivers like video.” ExactTarget
- 43. How long should a marketing video be? 14 Minutes???
- 45. ©2014 Brightcove Inc45 |
- 46. New Research in 2014
- 52. 52
- 54. Someone views a product video?
- 57. Use DBL for Campaigns
- 59. Tues October 7 Live Stream Video
- 61. @sjrotter
Editor's Notes
- Further making the case for video contenting marketing, here is a great stat: Did you know that pages with video attract 2-3x more site visitors??
- And according to Marketing Sherpa they also result in a 157% increase in organic traffic from search engines. The point here is that video is a great way to attract and engage site visitors. The more video content you have on your site the more visits you will receive.
- We’re big on content marketing at Exact Target for all of the reasons we’re heard: prospects interact with our brand long before they interact with our sales people, and compelling content drives engagement, loyalty and, increasingly, conversion. Video continues to be one of the major content types that we produce as part of our content marketing mix. We use video to tell stories, to bring products to life and to explore industry trends. If you visit the ExactTarget.com website you’ll find lots of video, including short-form videos on or homepage, products section, resource center and throughout our blog. Products Resource Center Blog
- There are many options for how you can incorporate DBL to customize and personalize online experiences in your campaigns. Just a few examples: Nurture Campaigns – you can use DBL throughout the course of a campaign to adjust tracks, where people go on the campaign flow, how frequently they get messages, what messages they get, what type of content they receive. Targeted Ads – you can use DBL to know which ad to serve up to your customer when they are browsing on a 3rd party website. If they are early in the buying process, they may get one ad but later they may get something completely different. Dynamic Content – you can understand what web pages a customer is visiting then promote different content in an email based on their unique interests they were displaying online Social – you can….