Library research options for TOUR/OREC 225 students at Capilano University.

1. TOUR 225
Business Research
INSTEAD OF SEARCHING, WHY NOT FIND?
Tania Alekson talekson@capilanou.ca
Instruction & Web Librarian x2141

2. TOUR 225
Business Research
INSTEAD OF SEARCHING, WHY NOT FIND?
Preparing for Research
•More effective searching.
•More efficient searching.
•Don’t have to reinvent the wheel with every search.
•Give yourself options.

3. TOUR 225
Business Research
INSTEAD OF SEARCHING, WHY NOT FIND?
Keyword Generation – make a list
What search terms will help you find resources?
• synonyms
• related industries
• contributing factors
• companies (competitors) and people (mentors)
• NAICS codes

4. TOUR 225
Business Research
INSTEAD OF SEARCHING, WHY NOT FIND?
Keyword Generation – make a list
What are some keywords and synonyms you can
think of for your project?

5. TOUR 225
Business Research
INSTEAD OF SEARCHING, WHY NOT FIND?
Keyword Generation
NAICS = North American Industry Classification System
>Canada = 6 digits
>US/Mexico = sometimes same, but always same first 5
digits
• use * at end> 12345*

6. TOUR 225
Business Research
INSTEAD OF SEARCHING, WHY NOT FIND?
Keyword Generation
WHAT’S YOUR NAICS?
1. Go to the Tourism Management Research Guide.
2. Click on the Get Started tab.
3. Scroll down to the NAICs and NOCs section.
4. Click on the NAICs link – drill down or search by
term.

7. TOUR 225
Business Research
INSTEAD OF SEARCHING, WHY NOT FIND?
BE FLEXIBLE!
>”magic bullet” may not exist, bits & pieces do
>Can’t find anything at all? Go broader.
Squamish> BC> Canada> North America
Taco truck> food cart>
take-out restaurant> restaurant

8. TOUR 225
Business Research
INSTEAD OF SEARCHING, WHY NOT FIND?
Resources - Where to Start
Library Website:
Articles>Database search engine – Tourism
Management
>Research Guides – Tourism Management
>>Get Started>Small Business Accelerator

9. TOUR 225
Business Research
INSTEAD OF SEARCHING, WHY NOT FIND?
Resources – Research Guides
>>Get Started>Small Business Accelerator
Can you find your Accelerator Guide?

10. TOUR 225
Business Research
INSTEAD OF SEARCHING, WHY NOT FIND?
Resources – Which ones?
What kinds of resources can give
you the information you’re
looking for?

11. TOUR 225
Business Research
INSTEAD OF SEARCHING, WHY NOT FIND?
Resources – Where can I find…?
How-to/Expert Books
>Library Catalogue
>keyword searching
>subject searching (see Research Guide)

12. TOUR 225
Business Research
INSTEAD OF SEARCHING, WHY NOT FIND?
Resources – Where can I find…?
>Library Catalogue
Do a keyword search in the Library Catalogue.
How many items did you find?

13. TOUR 225
Business Research
INSTEAD OF SEARCHING, WHY NOT FIND?
Resources – Where can I find…?
Media Articles
>CBCA Reference/Canadian Newsstand
>Canadian media sources
>Hospitality & Tourism/Business Source Complete
>US/Int’l magazines and trade publications

14. TOUR 225
Business Research
INSTEAD OF SEARCHING, WHY NOT FIND?
Resources – Where can I find…?
Academic Articles
>Hospitality & Tourism/Business Source Complete
>Science Direct

15. TOUR 225
Business Research
INSTEAD OF SEARCHING, WHY NOT FIND?
Resources – Where can I find…?
Statistics & Reports
>Passport GMID (products, lifestyles, Int’l)
>Print Measurement Bureau (products, CDN)
>Business Source/Hospitality & Tourism Complete

16. TOUR 225
Business Research
INSTEAD OF SEARCHING, WHY NOT FIND?
Resources – Where can I find…?
Statistics & Reports
>Gov’t & Tourist Commission Websites
(links on Tourism Research Guide)
>Library Catalogue>TAMS Reports
>UNData