This document discusses how technology and social media allow marketers to analyze consumer demographics and behavior in order to target advertisements. It provides statistics on social media usage broken down by gender and platform. For example, it notes that the average Facebook user is a 25-year-old woman living in a city. While targeted ads have benefits of raising awareness, critics argue it can manipulate consumers and reduce privacy. The conclusion is that as technology progresses, marketing must also evolve to stay connected to customers.

1. TECHNOLOGY
MAKES US A
MARKETING TOOL,
DEMOGRAPHIC,
AND TARGET
By Carley Beal

2. AGENDA
 Introduction
 Internet Susceptibility
 Facebook
 Twitter
 Instagram
 Pinterest
 Pros & Cons
 Conclusion
 Sources

3. INTRODUCTION
 With new and improving technology, it's crucial for
marketers to stay connected with new and existing
customers.
 As a consumerist society, our continuous changing
needs allow marketers to use emotion and personal
attachments to get our attention.

4. INTERNET MAKES US
SUSCEPTIBLE
 Out of all internet users, 67% are using social
networks
 People living in cities spend the most time on Social
Media, at 70% of the population.
 Women, on average, spend 9% more time on social
networking sites than men

5. FACEBOOK
 The average Facebook user is a young, 25 year-old
woman, living in a big city, with a college degree and a
household income of more than $75k a year
 72% of women are Facebook users
 62% of men are Facebook users
 Facebook has begun "suggesting posts" & links to ads

6. TWITTER
 15% of women are Tweeters.
 17% of men are Tweeters.
 Twitter has begun "suggesting posts"

7. INSTAGRAM
 16% of women use Instagram
 10% of men use Instagram
 Instagram has begun posting ads in personal news
feeds

8. PINTEREST
 Women are 5 times as likely to use Pinterest than men.
 25% of women use Pinterest.
 5% of men use Pinterest.
 A click on a Pinterest post takes you straight to the
website.

9. STEPS IN ANALYZING
CONSUMERS
 1) Know where your customers spend their time
 2) Find content that will resonate deeply with your
audience
 3) Focus on Facebook – it's where consumers spend
most of their online social time
 4) It’s time to take videos seriously
 5) Consider the role of mobile

10. PROS & CONS
 Immediate access
 Already know our needs
 Awareness/New interests
 Discount from ads found
online
 Competitive advantages &
importance- which company
wants YOU
 Make us believe we need a
certain product
 False
advertising/Manipulation
 Personal
invasion/Annoyance
 Reduced face-to-face
communication
 Forced on us

11. OVERALL CONCLUSION
 Customer relationship management systems and such technology
allow marketers to analyze potential customers, and move their
advertisements into your personal lives.
 As we progress in society, technologies progress with us, and in
order for businesses to keep up with consumers, they need to do
the same.
 Again, as a consumerist society we love keeping up with the
biggest and best things, and marketing through social media and
consumer evaluation allows us to do so.

12. SOURCES
 Marketing Tools and Technology - How Does A Marketer Decide? | B2B
Marketing Insider. (2011, July 28). Retrieved April 12, 2015, from
http://www.b2bmarketinginsider.com/strategy/marketing-technolog
 Use of New Technologies in Marketing & Research - Boundless Open
Textbook. (n.d.). Retrieved April 12, 2015, from
https://www.boundless.com/marketing/textbooks/boundless-marketing-
textbook/the-marketing-environment-3/technology-32/use-of-new-
technologies-in-marketing-research-171-4044/

13. SOURCES CONT.
 How Technology is Changing Marketing (n.d.). Retrieved April 12,
2015, from http://www.theguardian.com/media-network/media-
network-blog/2014/sep/29/technology-changing-marketing-digital-
media
 Social Media in 2013: User Demographics For Twitter, Facebook,
Pinterest and Instagram - The Buffer Blog. (2013, May 2). Retrieved
April 12, 2015, from https://blog.bufferapp.com/social-media-in-2013-
user-demographics-for-twitter-facebook-pinterest-and-instagram
 5 Social Media Tips for Finding and Engaging Your Target Audience:
New Research |. (2012, March 28). Retrieved April 12, 2015, from
http://www.socialmediaexaminer.com/5-social-media-tips-for-finding-
and-engaging-your-target-audience-new-research/