SlideShare une entreprise Scribd logo
1  sur  34
September 2013 | #UrbanStoriesSeptember 2013 | #UrbanStories
Be part of a community
of creative people.
A transmedia experience by
Josep Miquel Jové, Céline Kniebihler and Anna Raycheva.
TransformatLab 2013
EXPLORE. CREATE. PLAY.
September 2013 | #UrbanStories
CONTEXT
September 2013 | #UrbanStories
STREETS AS
A DEMONSTRATION
PLATFORM
CONTEXT
September 2013 | #UrbanStories
STREETS AS
A DEMONSTRATION
PLATFORM
STREET ART
AS A PUBLIC
EXHIBITION
CONTEXT
September 2013 | #UrbanStories
STREETS AS
A DEMONSTRATION
PLATFORM
EVERYONE
CAN BE
AN ARTIST
STREET ART
AS A PUBLIC
EXHIBITION
CONTEXT
September 2013 | #UrbanStories
A TRANSMEDIA PROJECT
BE PART OF A CREATIVE COMMUNITY
2 EVENTS1 MOBILE APP 1 WEBSITE
September 2013 | #UrbanStories
THE APP
September 2013 | #UrbanStories
September 2013 | #UrbanStories
THE APP
Real artworks
by famous street artists
Digital artworks
by the community
Geolocated
challenges
EXPLORE
September 2013 | #UrbanStories
Real artworks
by famous street artists
Digital artworks
by the community
Geolocated
challenges
THE APP
EXPLORE
September 2013 | #UrbanStories
THE APP
EXPLORE
Real artworks
by famous street artists
Digital artworks
by the community
Geolocated
challenges
September 2013 | #UrbanStories
THE APP
EXPLORE
Real artworks
by famous street artists
Digital artworks
by the community
Geolocated
challenges
September 2013 | #UrbanStories
THE APP
CREATE
Sketch your ideas
in your graffiti notebook
Draw on location and
share your creation on
the map
September 2013 | #UrbanStories
Sketch your ideas
in your graffiti notebook
Draw on location and
share your creation on
the map
THE APP
CREATE
September 2013 | #UrbanStories
Sketch your ideas
in your graffiti notebook
Draw on location and
share your creation on
the map
THE APP
CREATE
September 2013 | #UrbanStories
THE APP
PLAY
Participate to new
challenges
Compare yourself and your
team to others in the
leaderboard
Personal profile with game
statistics
September 2013 | #UrbanStories
THE APP
PLAY
Creation challenges:
creativity, imagination
Adventure challenges:
curiosity, detective-like
Battle challenges:
team spirit
CHALLENGES
September 2013 | #UrbanStories
THE APP
PLAY
Short stories
Anecdotes about famous artists,
trends, events...
More engagement
Extra value, extra reasons to
participate
STORYTELLING
September 2013 | #UrbanStories
THE APP
PLAY
Points
Badges
New tools and colors
unlocked
Invitation to the event
REWARDS
September 2013 | #UrbanStories
THE APP
PLAY
Create new artworks
Share, like user’s artworks
Win challenges
Visit real artworks
HOW TO GET POINTS
September 2013 | #UrbanStories
THE EVENTS
THE LAUNCH EVENT
For all skill levels
Build an audience for
the mobile game
Digital tools
Easy use
OPEN
COLLABORATIVE
WALL
September 2013 | #UrbanStories
THE WEBSITE
September 2013 | #UrbanStories
THE EVENTS
THE FINAL EVENT
WHO IS INVOLVED
Best app players
First event participants
Street artist crew
THE LIVE PERFORMANCE
Creation of a big collaborative mural on a real wall
One-night festival
September 2013 | #UrbanStories
COMMUNITY STRATEGY
ENGAGING PICTURES
September 2013 | #UrbanStories
COMMUNITY STRATEGY
TUMBLR AND BLOGS
September 2013 | #UrbanStories
COMMUNITY STRATEGY
MAGAZINE ADS & POSTERS
September 2013 | #UrbanStories
COMMUNITY STRATEGY
WHY OUR AUDIENCE IS INTERESTING
YOUNGTRENDY ACTIVE+ +
146k 174k
I ♥ STREET
ART
Street art
Save My Life
894k
StreetArt in
Germany
1,1m
STREET ART
UTOPIA
September 2013 | #UrbanStories
THE APP ADVANTAGES
FREE
Community app
Location-based
High visual content
Interactive features
Engaging game-play
Augmented reality art
creation
+
September 2013 | #UrbanStories
ADVERTISING OPPORTUNITIES
Creative tools
Challenges
Awarding system
Tool and color packs
Location on the map
CREATIVE
BRANDING
September 2013 | #UrbanStories
ADVERTISING OPPORTUNITIES
INTERNATIONAL CLIENTS
Graffiti, sport, clothing
brands
Music labels
Travelling companies
Magazines
Energy Drinks
ACTIVE CONTACT
WITH BRAND
IDENTITY
September 2013 | #UrbanStories
ADVERTISING OPPORTUNITIES
SMALL LOCAL CLIENTS
Clubs
Bookshops
Bars
Shops
September 2013 | #UrbanStories
Municipal projects
Museums
Gallery venues
Festivals
Events
ADVERTISING OPPORTUNITIES
CULTURAL AND MUNICIPAL INSTITUTIONS
September 2013 | #UrbanStories
FUNDING
134 000 €
Start-up fundings
Cooperation with Paris’
municipality
Cultural fundings
HOW MUCH
FUNDED BY
Legal status 1%
App + website
development 45%
Promotion 10%
Events 16%
Team fees 28%
Funding for development and
maintenance for the first year
(all production costs in Paris)
(114 300 £)
YEAR 1
September 2013 | #UrbanStories
NEXT STEPS
5 YEARS PLAN
Seed and cultural
funding
Develop a prototype
of the app
Partner up with
events and festivals
Test app with users
Refine prototype
accordingly
Approach brands,
sponsors
Establish
partnerships
Develop app focused
on 1 city: Paris
Raise awareness:
bloggers,
ambassadors, event
Launch app
YEAR 1 YEAR 2
Upgrade app’s
features
Expand in a new city
Expand the team
Partner with local
festivals
Marketing
campaign
YEAR 3 YEAR 4 TO 5
Results:
400k users
London
Barcelona
Results:
100k users
120k user
generated
content
4k ads
Results:
Final prototype
Core community
Paris
Results:
Establish Urban
Stories as a
marketing tool
Sell licenses to
companies
September 2013 | #UrbanStories
a
Josep Miquel Jové @PepJoveCompany
Céline Kniebihler @celinektwitt
Anna Raycheva
#UrbanStories
Contact:
urbanstoriesproject@gmail.com
project by

Contenu connexe

Dernier

Beautiful 😋 Call girls in Lahore 03210033448
Beautiful 😋 Call girls in Lahore 03210033448Beautiful 😋 Call girls in Lahore 03210033448
Beautiful 😋 Call girls in Lahore 03210033448ont65320
 
📞 Contact Number 8617697112 VIP East Sikkim Call Girls
📞 Contact Number 8617697112 VIP East Sikkim Call Girls📞 Contact Number 8617697112 VIP East Sikkim Call Girls
📞 Contact Number 8617697112 VIP East Sikkim Call GirlsNitya salvi
 
Sonagachi ( Call Girls ) Kolkata ✔ 6297143586 ✔ Hot Model With Sexy Bhabi Rea...
Sonagachi ( Call Girls ) Kolkata ✔ 6297143586 ✔ Hot Model With Sexy Bhabi Rea...Sonagachi ( Call Girls ) Kolkata ✔ 6297143586 ✔ Hot Model With Sexy Bhabi Rea...
Sonagachi ( Call Girls ) Kolkata ✔ 6297143586 ✔ Hot Model With Sexy Bhabi Rea...rahim quresi
 
Hotel And Home Service Available Kolkata Call Girls Howrah ✔ 6297143586 ✔Call...
Hotel And Home Service Available Kolkata Call Girls Howrah ✔ 6297143586 ✔Call...Hotel And Home Service Available Kolkata Call Girls Howrah ✔ 6297143586 ✔Call...
Hotel And Home Service Available Kolkata Call Girls Howrah ✔ 6297143586 ✔Call...ritikasharma
 
Almora call girls 📞 8617697112 At Low Cost Cash Payment Booking
Almora call girls 📞 8617697112 At Low Cost Cash Payment BookingAlmora call girls 📞 8617697112 At Low Cost Cash Payment Booking
Almora call girls 📞 8617697112 At Low Cost Cash Payment BookingNitya salvi
 
Top Rated Pune Call Girls Pimpri Chinchwad ⟟ 6297143586 ⟟ Call Me For Genuin...
Top Rated  Pune Call Girls Pimpri Chinchwad ⟟ 6297143586 ⟟ Call Me For Genuin...Top Rated  Pune Call Girls Pimpri Chinchwad ⟟ 6297143586 ⟟ Call Me For Genuin...
Top Rated Pune Call Girls Pimpri Chinchwad ⟟ 6297143586 ⟟ Call Me For Genuin...Call Girls in Nagpur High Profile
 
2k Shot Call girls Laxmi Nagar Delhi 9205541914
2k Shot Call girls Laxmi Nagar Delhi 92055419142k Shot Call girls Laxmi Nagar Delhi 9205541914
2k Shot Call girls Laxmi Nagar Delhi 9205541914Delhi Call girls
 
Verified Trusted Call Girls Ambattur Chennai ✔✔7427069034 Independent Chenna...
Verified Trusted Call Girls Ambattur Chennai ✔✔7427069034  Independent Chenna...Verified Trusted Call Girls Ambattur Chennai ✔✔7427069034  Independent Chenna...
Verified Trusted Call Girls Ambattur Chennai ✔✔7427069034 Independent Chenna... Shivani Pandey
 
Bhimtal ❤CALL GIRL 8617697112 ❤CALL GIRLS IN Bhimtal ESCORT SERVICE❤CALL GIRL
Bhimtal ❤CALL GIRL 8617697112 ❤CALL GIRLS IN Bhimtal ESCORT SERVICE❤CALL GIRLBhimtal ❤CALL GIRL 8617697112 ❤CALL GIRLS IN Bhimtal ESCORT SERVICE❤CALL GIRL
Bhimtal ❤CALL GIRL 8617697112 ❤CALL GIRLS IN Bhimtal ESCORT SERVICE❤CALL GIRLNitya salvi
 
Book Sex Workers Available Kolkata Call Girls Service Airport Kolkata ✔ 62971...
Book Sex Workers Available Kolkata Call Girls Service Airport Kolkata ✔ 62971...Book Sex Workers Available Kolkata Call Girls Service Airport Kolkata ✔ 62971...
Book Sex Workers Available Kolkata Call Girls Service Airport Kolkata ✔ 62971...ritikasharma
 
Kanpur call girls 📞 8617697112 At Low Cost Cash Payment Booking
Kanpur call girls 📞 8617697112 At Low Cost Cash Payment BookingKanpur call girls 📞 8617697112 At Low Cost Cash Payment Booking
Kanpur call girls 📞 8617697112 At Low Cost Cash Payment BookingNitya salvi
 
𓀤Call On 6297143586 𓀤 Sonagachi Call Girls In All Kolkata 24/7 Provide Call W...
𓀤Call On 6297143586 𓀤 Sonagachi Call Girls In All Kolkata 24/7 Provide Call W...𓀤Call On 6297143586 𓀤 Sonagachi Call Girls In All Kolkata 24/7 Provide Call W...
𓀤Call On 6297143586 𓀤 Sonagachi Call Girls In All Kolkata 24/7 Provide Call W...rahim quresi
 
Hotel And Home Service Available Kolkata Call Girls Diamond Harbour ✔ 6297143...
Hotel And Home Service Available Kolkata Call Girls Diamond Harbour ✔ 6297143...Hotel And Home Service Available Kolkata Call Girls Diamond Harbour ✔ 6297143...
Hotel And Home Service Available Kolkata Call Girls Diamond Harbour ✔ 6297143...ritikasharma
 
(TOP CLASS) Call Girls In Chengalpattu Phone 7427069034 Call Girls Model With...
(TOP CLASS) Call Girls In Chengalpattu Phone 7427069034 Call Girls Model With...(TOP CLASS) Call Girls In Chengalpattu Phone 7427069034 Call Girls Model With...
(TOP CLASS) Call Girls In Chengalpattu Phone 7427069034 Call Girls Model With... Shivani Pandey
 
Top Rated Pune Call Girls Dhayari ⟟ 6297143586 ⟟ Call Me For Genuine Sex Ser...
Top Rated  Pune Call Girls Dhayari ⟟ 6297143586 ⟟ Call Me For Genuine Sex Ser...Top Rated  Pune Call Girls Dhayari ⟟ 6297143586 ⟟ Call Me For Genuine Sex Ser...
Top Rated Pune Call Girls Dhayari ⟟ 6297143586 ⟟ Call Me For Genuine Sex Ser...Call Girls in Nagpur High Profile
 
VIP Model Call Girls Vijayawada ( Pune ) Call ON 8005736733 Starting From 5K ...
VIP Model Call Girls Vijayawada ( Pune ) Call ON 8005736733 Starting From 5K ...VIP Model Call Girls Vijayawada ( Pune ) Call ON 8005736733 Starting From 5K ...
VIP Model Call Girls Vijayawada ( Pune ) Call ON 8005736733 Starting From 5K ...SUHANI PANDEY
 
Hotel And Home Service Available Kolkata Call Girls Sonagachi ✔ 6297143586 ✔C...
Hotel And Home Service Available Kolkata Call Girls Sonagachi ✔ 6297143586 ✔C...Hotel And Home Service Available Kolkata Call Girls Sonagachi ✔ 6297143586 ✔C...
Hotel And Home Service Available Kolkata Call Girls Sonagachi ✔ 6297143586 ✔C...ritikasharma
 
𓀤Call On 6297143586 𓀤 Ultadanga Call Girls In All Kolkata 24/7 Provide Call W...
𓀤Call On 6297143586 𓀤 Ultadanga Call Girls In All Kolkata 24/7 Provide Call W...𓀤Call On 6297143586 𓀤 Ultadanga Call Girls In All Kolkata 24/7 Provide Call W...
𓀤Call On 6297143586 𓀤 Ultadanga Call Girls In All Kolkata 24/7 Provide Call W...rahim quresi
 
Verified Trusted Call Girls Tambaram Chennai ✔✔7427069034 Independent Chenna...
Verified Trusted Call Girls Tambaram Chennai ✔✔7427069034  Independent Chenna...Verified Trusted Call Girls Tambaram Chennai ✔✔7427069034  Independent Chenna...
Verified Trusted Call Girls Tambaram Chennai ✔✔7427069034 Independent Chenna... Shivani Pandey
 
VIP Model Call Girls Koregaon Park ( Pune ) Call ON 8005736733 Starting From ...
VIP Model Call Girls Koregaon Park ( Pune ) Call ON 8005736733 Starting From ...VIP Model Call Girls Koregaon Park ( Pune ) Call ON 8005736733 Starting From ...
VIP Model Call Girls Koregaon Park ( Pune ) Call ON 8005736733 Starting From ...SUHANI PANDEY
 

Dernier (20)

Beautiful 😋 Call girls in Lahore 03210033448
Beautiful 😋 Call girls in Lahore 03210033448Beautiful 😋 Call girls in Lahore 03210033448
Beautiful 😋 Call girls in Lahore 03210033448
 
📞 Contact Number 8617697112 VIP East Sikkim Call Girls
📞 Contact Number 8617697112 VIP East Sikkim Call Girls📞 Contact Number 8617697112 VIP East Sikkim Call Girls
📞 Contact Number 8617697112 VIP East Sikkim Call Girls
 
Sonagachi ( Call Girls ) Kolkata ✔ 6297143586 ✔ Hot Model With Sexy Bhabi Rea...
Sonagachi ( Call Girls ) Kolkata ✔ 6297143586 ✔ Hot Model With Sexy Bhabi Rea...Sonagachi ( Call Girls ) Kolkata ✔ 6297143586 ✔ Hot Model With Sexy Bhabi Rea...
Sonagachi ( Call Girls ) Kolkata ✔ 6297143586 ✔ Hot Model With Sexy Bhabi Rea...
 
Hotel And Home Service Available Kolkata Call Girls Howrah ✔ 6297143586 ✔Call...
Hotel And Home Service Available Kolkata Call Girls Howrah ✔ 6297143586 ✔Call...Hotel And Home Service Available Kolkata Call Girls Howrah ✔ 6297143586 ✔Call...
Hotel And Home Service Available Kolkata Call Girls Howrah ✔ 6297143586 ✔Call...
 
Almora call girls 📞 8617697112 At Low Cost Cash Payment Booking
Almora call girls 📞 8617697112 At Low Cost Cash Payment BookingAlmora call girls 📞 8617697112 At Low Cost Cash Payment Booking
Almora call girls 📞 8617697112 At Low Cost Cash Payment Booking
 
Top Rated Pune Call Girls Pimpri Chinchwad ⟟ 6297143586 ⟟ Call Me For Genuin...
Top Rated  Pune Call Girls Pimpri Chinchwad ⟟ 6297143586 ⟟ Call Me For Genuin...Top Rated  Pune Call Girls Pimpri Chinchwad ⟟ 6297143586 ⟟ Call Me For Genuin...
Top Rated Pune Call Girls Pimpri Chinchwad ⟟ 6297143586 ⟟ Call Me For Genuin...
 
2k Shot Call girls Laxmi Nagar Delhi 9205541914
2k Shot Call girls Laxmi Nagar Delhi 92055419142k Shot Call girls Laxmi Nagar Delhi 9205541914
2k Shot Call girls Laxmi Nagar Delhi 9205541914
 
Verified Trusted Call Girls Ambattur Chennai ✔✔7427069034 Independent Chenna...
Verified Trusted Call Girls Ambattur Chennai ✔✔7427069034  Independent Chenna...Verified Trusted Call Girls Ambattur Chennai ✔✔7427069034  Independent Chenna...
Verified Trusted Call Girls Ambattur Chennai ✔✔7427069034 Independent Chenna...
 
Bhimtal ❤CALL GIRL 8617697112 ❤CALL GIRLS IN Bhimtal ESCORT SERVICE❤CALL GIRL
Bhimtal ❤CALL GIRL 8617697112 ❤CALL GIRLS IN Bhimtal ESCORT SERVICE❤CALL GIRLBhimtal ❤CALL GIRL 8617697112 ❤CALL GIRLS IN Bhimtal ESCORT SERVICE❤CALL GIRL
Bhimtal ❤CALL GIRL 8617697112 ❤CALL GIRLS IN Bhimtal ESCORT SERVICE❤CALL GIRL
 
Book Sex Workers Available Kolkata Call Girls Service Airport Kolkata ✔ 62971...
Book Sex Workers Available Kolkata Call Girls Service Airport Kolkata ✔ 62971...Book Sex Workers Available Kolkata Call Girls Service Airport Kolkata ✔ 62971...
Book Sex Workers Available Kolkata Call Girls Service Airport Kolkata ✔ 62971...
 
Kanpur call girls 📞 8617697112 At Low Cost Cash Payment Booking
Kanpur call girls 📞 8617697112 At Low Cost Cash Payment BookingKanpur call girls 📞 8617697112 At Low Cost Cash Payment Booking
Kanpur call girls 📞 8617697112 At Low Cost Cash Payment Booking
 
𓀤Call On 6297143586 𓀤 Sonagachi Call Girls In All Kolkata 24/7 Provide Call W...
𓀤Call On 6297143586 𓀤 Sonagachi Call Girls In All Kolkata 24/7 Provide Call W...𓀤Call On 6297143586 𓀤 Sonagachi Call Girls In All Kolkata 24/7 Provide Call W...
𓀤Call On 6297143586 𓀤 Sonagachi Call Girls In All Kolkata 24/7 Provide Call W...
 
Hotel And Home Service Available Kolkata Call Girls Diamond Harbour ✔ 6297143...
Hotel And Home Service Available Kolkata Call Girls Diamond Harbour ✔ 6297143...Hotel And Home Service Available Kolkata Call Girls Diamond Harbour ✔ 6297143...
Hotel And Home Service Available Kolkata Call Girls Diamond Harbour ✔ 6297143...
 
(TOP CLASS) Call Girls In Chengalpattu Phone 7427069034 Call Girls Model With...
(TOP CLASS) Call Girls In Chengalpattu Phone 7427069034 Call Girls Model With...(TOP CLASS) Call Girls In Chengalpattu Phone 7427069034 Call Girls Model With...
(TOP CLASS) Call Girls In Chengalpattu Phone 7427069034 Call Girls Model With...
 
Top Rated Pune Call Girls Dhayari ⟟ 6297143586 ⟟ Call Me For Genuine Sex Ser...
Top Rated  Pune Call Girls Dhayari ⟟ 6297143586 ⟟ Call Me For Genuine Sex Ser...Top Rated  Pune Call Girls Dhayari ⟟ 6297143586 ⟟ Call Me For Genuine Sex Ser...
Top Rated Pune Call Girls Dhayari ⟟ 6297143586 ⟟ Call Me For Genuine Sex Ser...
 
VIP Model Call Girls Vijayawada ( Pune ) Call ON 8005736733 Starting From 5K ...
VIP Model Call Girls Vijayawada ( Pune ) Call ON 8005736733 Starting From 5K ...VIP Model Call Girls Vijayawada ( Pune ) Call ON 8005736733 Starting From 5K ...
VIP Model Call Girls Vijayawada ( Pune ) Call ON 8005736733 Starting From 5K ...
 
Hotel And Home Service Available Kolkata Call Girls Sonagachi ✔ 6297143586 ✔C...
Hotel And Home Service Available Kolkata Call Girls Sonagachi ✔ 6297143586 ✔C...Hotel And Home Service Available Kolkata Call Girls Sonagachi ✔ 6297143586 ✔C...
Hotel And Home Service Available Kolkata Call Girls Sonagachi ✔ 6297143586 ✔C...
 
𓀤Call On 6297143586 𓀤 Ultadanga Call Girls In All Kolkata 24/7 Provide Call W...
𓀤Call On 6297143586 𓀤 Ultadanga Call Girls In All Kolkata 24/7 Provide Call W...𓀤Call On 6297143586 𓀤 Ultadanga Call Girls In All Kolkata 24/7 Provide Call W...
𓀤Call On 6297143586 𓀤 Ultadanga Call Girls In All Kolkata 24/7 Provide Call W...
 
Verified Trusted Call Girls Tambaram Chennai ✔✔7427069034 Independent Chenna...
Verified Trusted Call Girls Tambaram Chennai ✔✔7427069034  Independent Chenna...Verified Trusted Call Girls Tambaram Chennai ✔✔7427069034  Independent Chenna...
Verified Trusted Call Girls Tambaram Chennai ✔✔7427069034 Independent Chenna...
 
VIP Model Call Girls Koregaon Park ( Pune ) Call ON 8005736733 Starting From ...
VIP Model Call Girls Koregaon Park ( Pune ) Call ON 8005736733 Starting From ...VIP Model Call Girls Koregaon Park ( Pune ) Call ON 8005736733 Starting From ...
VIP Model Call Girls Koregaon Park ( Pune ) Call ON 8005736733 Starting From ...
 

En vedette

2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by HubspotMarius Sescu
 
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTExpeed Software
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)contently
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024Albert Qian
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summarySpeakerHub
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next Tessa Mero
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best PracticesVit Horky
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project managementMindGenius
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...RachelPearson36
 

En vedette (20)

2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot
 
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPT
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 

Urban Stories: pitch presentation

  • 1. September 2013 | #UrbanStoriesSeptember 2013 | #UrbanStories Be part of a community of creative people. A transmedia experience by Josep Miquel Jové, Céline Kniebihler and Anna Raycheva. TransformatLab 2013 EXPLORE. CREATE. PLAY.
  • 2. September 2013 | #UrbanStories CONTEXT
  • 3. September 2013 | #UrbanStories STREETS AS A DEMONSTRATION PLATFORM CONTEXT
  • 4. September 2013 | #UrbanStories STREETS AS A DEMONSTRATION PLATFORM STREET ART AS A PUBLIC EXHIBITION CONTEXT
  • 5. September 2013 | #UrbanStories STREETS AS A DEMONSTRATION PLATFORM EVERYONE CAN BE AN ARTIST STREET ART AS A PUBLIC EXHIBITION CONTEXT
  • 6. September 2013 | #UrbanStories A TRANSMEDIA PROJECT BE PART OF A CREATIVE COMMUNITY 2 EVENTS1 MOBILE APP 1 WEBSITE
  • 7. September 2013 | #UrbanStories THE APP September 2013 | #UrbanStories
  • 8. September 2013 | #UrbanStories THE APP Real artworks by famous street artists Digital artworks by the community Geolocated challenges EXPLORE
  • 9. September 2013 | #UrbanStories Real artworks by famous street artists Digital artworks by the community Geolocated challenges THE APP EXPLORE
  • 10. September 2013 | #UrbanStories THE APP EXPLORE Real artworks by famous street artists Digital artworks by the community Geolocated challenges
  • 11. September 2013 | #UrbanStories THE APP EXPLORE Real artworks by famous street artists Digital artworks by the community Geolocated challenges
  • 12. September 2013 | #UrbanStories THE APP CREATE Sketch your ideas in your graffiti notebook Draw on location and share your creation on the map
  • 13. September 2013 | #UrbanStories Sketch your ideas in your graffiti notebook Draw on location and share your creation on the map THE APP CREATE
  • 14. September 2013 | #UrbanStories Sketch your ideas in your graffiti notebook Draw on location and share your creation on the map THE APP CREATE
  • 15. September 2013 | #UrbanStories THE APP PLAY Participate to new challenges Compare yourself and your team to others in the leaderboard Personal profile with game statistics
  • 16. September 2013 | #UrbanStories THE APP PLAY Creation challenges: creativity, imagination Adventure challenges: curiosity, detective-like Battle challenges: team spirit CHALLENGES
  • 17. September 2013 | #UrbanStories THE APP PLAY Short stories Anecdotes about famous artists, trends, events... More engagement Extra value, extra reasons to participate STORYTELLING
  • 18. September 2013 | #UrbanStories THE APP PLAY Points Badges New tools and colors unlocked Invitation to the event REWARDS
  • 19. September 2013 | #UrbanStories THE APP PLAY Create new artworks Share, like user’s artworks Win challenges Visit real artworks HOW TO GET POINTS
  • 20. September 2013 | #UrbanStories THE EVENTS THE LAUNCH EVENT For all skill levels Build an audience for the mobile game Digital tools Easy use OPEN COLLABORATIVE WALL
  • 21. September 2013 | #UrbanStories THE WEBSITE
  • 22. September 2013 | #UrbanStories THE EVENTS THE FINAL EVENT WHO IS INVOLVED Best app players First event participants Street artist crew THE LIVE PERFORMANCE Creation of a big collaborative mural on a real wall One-night festival
  • 23. September 2013 | #UrbanStories COMMUNITY STRATEGY ENGAGING PICTURES
  • 24. September 2013 | #UrbanStories COMMUNITY STRATEGY TUMBLR AND BLOGS
  • 25. September 2013 | #UrbanStories COMMUNITY STRATEGY MAGAZINE ADS & POSTERS
  • 26. September 2013 | #UrbanStories COMMUNITY STRATEGY WHY OUR AUDIENCE IS INTERESTING YOUNGTRENDY ACTIVE+ + 146k 174k I ♥ STREET ART Street art Save My Life 894k StreetArt in Germany 1,1m STREET ART UTOPIA
  • 27. September 2013 | #UrbanStories THE APP ADVANTAGES FREE Community app Location-based High visual content Interactive features Engaging game-play Augmented reality art creation +
  • 28. September 2013 | #UrbanStories ADVERTISING OPPORTUNITIES Creative tools Challenges Awarding system Tool and color packs Location on the map CREATIVE BRANDING
  • 29. September 2013 | #UrbanStories ADVERTISING OPPORTUNITIES INTERNATIONAL CLIENTS Graffiti, sport, clothing brands Music labels Travelling companies Magazines Energy Drinks ACTIVE CONTACT WITH BRAND IDENTITY
  • 30. September 2013 | #UrbanStories ADVERTISING OPPORTUNITIES SMALL LOCAL CLIENTS Clubs Bookshops Bars Shops
  • 31. September 2013 | #UrbanStories Municipal projects Museums Gallery venues Festivals Events ADVERTISING OPPORTUNITIES CULTURAL AND MUNICIPAL INSTITUTIONS
  • 32. September 2013 | #UrbanStories FUNDING 134 000 € Start-up fundings Cooperation with Paris’ municipality Cultural fundings HOW MUCH FUNDED BY Legal status 1% App + website development 45% Promotion 10% Events 16% Team fees 28% Funding for development and maintenance for the first year (all production costs in Paris) (114 300 £) YEAR 1
  • 33. September 2013 | #UrbanStories NEXT STEPS 5 YEARS PLAN Seed and cultural funding Develop a prototype of the app Partner up with events and festivals Test app with users Refine prototype accordingly Approach brands, sponsors Establish partnerships Develop app focused on 1 city: Paris Raise awareness: bloggers, ambassadors, event Launch app YEAR 1 YEAR 2 Upgrade app’s features Expand in a new city Expand the team Partner with local festivals Marketing campaign YEAR 3 YEAR 4 TO 5 Results: 400k users London Barcelona Results: 100k users 120k user generated content 4k ads Results: Final prototype Core community Paris Results: Establish Urban Stories as a marketing tool Sell licenses to companies
  • 34. September 2013 | #UrbanStories a Josep Miquel Jové @PepJoveCompany Céline Kniebihler @celinektwitt Anna Raycheva #UrbanStories Contact: urbanstoriesproject@gmail.com project by