1. Apolline
Alessandrini
Clotilde Corgnet
GUERLAIN

2. SUMMARY
Presentation of the
company
•Historical
•Organisation
Products
•Terracotta
•Idylle

3. THOMAS GUERLAIN
•
1828 : First shop, Rivoli Street in
Paris
•
One perfume per client
•
Becomes the official
(fournisseur) of the Belgian
Queen

4. HISTORICAL
1958:
1840 :
1853 :
« Eau de
Cologne
Impériale »
Opens a new
shop Paix
street
Official
creation of
the Public
firm
Guerlain

5. THE FIRM
Turnover:
374 701 628 €
12
directors
14 share
holders

6. ORGANISATION CHART

7. PRODUCTS

8. TERRACOTTA

9. TERRACOTTA
Unique
combination of
bronzing shades

10. DIFFERENT COLORS FOR BLONDES,
BRUNETTES…

11. IDYLLE

12. IDYLLE
• A unique
perfume created
in 2009
• Perfect harmony
between flowers

14. CONCLUSION
Strengths
Weaknesses
Luxury brand
Economic crisis
International demand
Expensive prices

15. Pierre-Pascal
Guerlain