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Data: The Key
Ingredient in a
Successful Project
ILEAD USA, March 28, 2013
Use data to…
• Assess community needs
• Manage and continuously improve your
  project
• Evaluate your project’s impact
• Market and advocate
Colorado’s BTOP Project
88 Public Computer Centers
Needs Assessment
Needs Assessment
Needs assessment “is a systematic process
of collecting, organizing, and analyzing data
about the library and its environment. It is
designed to assist the administrator in
choosing from alternative patterns of
satisfying [patrons’] information needs and
interests.”
               -Grover, Greer, & Agada (2010)
Needs Assessment
• Problem statement
  • How do you know there’s a problem?
  • What data and other information do you
    have to support your premise?

 “If you can quantify the issue, it will
   strengthen your proposal.”
                     -Jane Martel
Why do it?
• To better meet patrons’ needs and
  interests
• To meet reporting requirements
How do we do it?
• Original Research
  -Surveys
  -Qualitative Techniques (interviews, etc.)

• Available Data
Available Data
Sources
LRS.org Resources
Census
American Community Survey
Census/ACS Support
State Demographer
Internal Statistics
Project-Related Research
BTOP Needs Assessment
• Income
• Education level
• English language status
Project Management
& Evaluation
Data Collection Timeline
Collect early and collect often!
What data should be collected?
• Inputs
• Outputs
• Outcomes

• SMART objectives: what is measurable?
Inputs
Quantify the effort expended on a project—
 resources and time
Examples of Input Measures
• Funds/in-kind funds expended
• Number of project staff
• Staff time
• Library hours
BTOP Input Measures
• Grant/matching funds
• Computer center hours
• Staff hours
Outputs
Quantifying the levels of services and
 materials provided
Examples of Output Measures
• Circulation
• Visits
• Number of Programs
• Attendees at library programs
• Website visits
BTOP Output Measures
• Number of classes offered
• Hours of class time
• Number of class attendees
• Number of one-on-one trainings
• Number of open access computer users
• Hours of open access usage
Outcome Measures
Documenting the effect a service has on the
 participants
Examples of Outcome
Measures
• Created a resume
• Improved reading skills
• Traced family history
• Got a job interview
Examples of BTOP Outcome
Measures—Computer Classes
After taking today’s class, I am better able
 to…
   use a computer.
   use the Internet.
   create or edit a website.
   view and/or share digital photos.
   use software (ex: Word, Google Docs,
   Photoshop, Excel, Quickbooks)
Examples of BTOP Outcome
Measures—Open Access Users
While I was on a computer in the computer
 center today, I
  looked for employment.
  used software (ex: Google Docs, Excel,
   Word, Photoshop).
  communicated with someone (ex:
   email, chat, Facebook).
  did schoolwork.
Data Use for Project
Management
• Who is the customer and what does she
  need/want?
• User profiles—implications for staffing and
  programming
 • One-on-one trainings
 • Class attendee demographics
BTOP Project Evaluation
Power of Story
Tools for Collecting
Data
Data Map
                        Report                      Collection Point
 Data element
                 Quarterly   Annual     Grant           Compliance
                  Report     Report   Application         Officer      Website
 Personnel $        X                                        X
 Broadband          X            X        X                              X
 speed
 Type of class      X            X                                       X
 Equipment $        X                                        X
 Scheduled                                                               X
 one-to-one
 tutoring
 sessions
 Hours open         X            X        X                              X
 per 48-hr
 weekend
BTOP Reporting Tool
Data Burden
Thank You!
Linda Hofschire, Hofschire_L@cde.state.co.us
  Dave Hodgins, Hodgins_D@cde.state.co.us
                  www.lrs.org
                   @lrs_co
Resources
Needs Assessment Resources
• Examples of library needs assessment studies:
  http://americanlibrariesmagazine.org/features/0613201
  2/community-reference-making-libraries-indispensable-
  new-way
• http://www.rplf.org/download/Richmond_Needs_Doc_0
  90216_sm.pdf
• Conducting surveys
  • http://www.lrs.org/resources/research-
    methods/#Surveys
• Survey alternatives (interviews, card sorts, diaries, etc.)
  • http://www.lrs.org/beyond-the-survey-innovative-
    techniques-for-learning-about-your-patrons-calcon-
    2011/
Needs Assessment Resources
• LRS.org Needs Assessment Resources
  http://www.lrs.org/data-tools/public-
  libraries/resources-for-community-analysis/
• Census
  http://quickfacts.census.gov/qfd/states/08000.html
• American Community Survey
  http://www.census.gov/acs/www/
• State Demographer
  http://www.colorado.gov/cs/Satellite/DOLA-
  Main/CBON/1251590805419
• Internal Statistics:
  • Public Libraries http://www.lrs.org/data-tools/public-libraries/
  • School Libraries http://www.lrs.org/data-tools/school-libraries/
  • Academic Libraries http://www.lrs.org/data-tools/academic-
    libraries/
Additional Resources
• Grover, R.J., Greer, R.C., & Agada, J.
  (2010). Assessing information needs:
  Managing transformative library services.
  Denver, CO: Libraries Unlimited.
• Orcutt, D. (Ed.) (2010). Library data:
  Empowering practice and persuasion.
  Denver, CO: Libraries Unlimited.

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Data the key ingredient in a successful project

  • 1. Data: The Key Ingredient in a Successful Project ILEAD USA, March 28, 2013
  • 2. Use data to… • Assess community needs • Manage and continuously improve your project • Evaluate your project’s impact • Market and advocate
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  • 8. Needs Assessment Needs assessment “is a systematic process of collecting, organizing, and analyzing data about the library and its environment. It is designed to assist the administrator in choosing from alternative patterns of satisfying [patrons’] information needs and interests.” -Grover, Greer, & Agada (2010)
  • 9. Needs Assessment • Problem statement • How do you know there’s a problem? • What data and other information do you have to support your premise? “If you can quantify the issue, it will strengthen your proposal.” -Jane Martel
  • 10. Why do it? • To better meet patrons’ needs and interests • To meet reporting requirements
  • 11. How do we do it? • Original Research -Surveys -Qualitative Techniques (interviews, etc.) • Available Data
  • 20. BTOP Needs Assessment • Income • Education level • English language status
  • 22. Data Collection Timeline Collect early and collect often!
  • 23. What data should be collected? • Inputs • Outputs • Outcomes • SMART objectives: what is measurable?
  • 24. Inputs Quantify the effort expended on a project— resources and time
  • 25. Examples of Input Measures • Funds/in-kind funds expended • Number of project staff • Staff time • Library hours
  • 26. BTOP Input Measures • Grant/matching funds • Computer center hours • Staff hours
  • 27. Outputs Quantifying the levels of services and materials provided
  • 28. Examples of Output Measures • Circulation • Visits • Number of Programs • Attendees at library programs • Website visits
  • 29. BTOP Output Measures • Number of classes offered • Hours of class time • Number of class attendees • Number of one-on-one trainings • Number of open access computer users • Hours of open access usage
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  • 32. Outcome Measures Documenting the effect a service has on the participants
  • 33. Examples of Outcome Measures • Created a resume • Improved reading skills • Traced family history • Got a job interview
  • 34. Examples of BTOP Outcome Measures—Computer Classes After taking today’s class, I am better able to…  use a computer.  use the Internet.  create or edit a website.  view and/or share digital photos.  use software (ex: Word, Google Docs, Photoshop, Excel, Quickbooks)
  • 35. Examples of BTOP Outcome Measures—Open Access Users While I was on a computer in the computer center today, I  looked for employment.  used software (ex: Google Docs, Excel, Word, Photoshop).  communicated with someone (ex: email, chat, Facebook).  did schoolwork.
  • 36. Data Use for Project Management • Who is the customer and what does she need/want? • User profiles—implications for staffing and programming • One-on-one trainings • Class attendee demographics
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  • 43. Data Map Report Collection Point Data element Quarterly Annual Grant Compliance Report Report Application Officer Website Personnel $ X X Broadband X X X X speed Type of class X X X Equipment $ X X Scheduled X one-to-one tutoring sessions Hours open X X X X per 48-hr weekend
  • 46. Thank You! Linda Hofschire, Hofschire_L@cde.state.co.us Dave Hodgins, Hodgins_D@cde.state.co.us www.lrs.org @lrs_co
  • 48. Needs Assessment Resources • Examples of library needs assessment studies: http://americanlibrariesmagazine.org/features/0613201 2/community-reference-making-libraries-indispensable- new-way • http://www.rplf.org/download/Richmond_Needs_Doc_0 90216_sm.pdf • Conducting surveys • http://www.lrs.org/resources/research- methods/#Surveys • Survey alternatives (interviews, card sorts, diaries, etc.) • http://www.lrs.org/beyond-the-survey-innovative- techniques-for-learning-about-your-patrons-calcon- 2011/
  • 49. Needs Assessment Resources • LRS.org Needs Assessment Resources http://www.lrs.org/data-tools/public- libraries/resources-for-community-analysis/ • Census http://quickfacts.census.gov/qfd/states/08000.html • American Community Survey http://www.census.gov/acs/www/ • State Demographer http://www.colorado.gov/cs/Satellite/DOLA- Main/CBON/1251590805419 • Internal Statistics: • Public Libraries http://www.lrs.org/data-tools/public-libraries/ • School Libraries http://www.lrs.org/data-tools/school-libraries/ • Academic Libraries http://www.lrs.org/data-tools/academic- libraries/
  • 50. Additional Resources • Grover, R.J., Greer, R.C., & Agada, J. (2010). Assessing information needs: Managing transformative library services. Denver, CO: Libraries Unlimited. • Orcutt, D. (Ed.) (2010). Library data: Empowering practice and persuasion. Denver, CO: Libraries Unlimited.