For SC IPMA Meeting.

1. How does
social media
matter?
Curtis R. Rogers, Ed.D.,
Communications Director

2. • Get a free
library card
• Online
articles and
newspapers
• eBooks
• Free Wi-Fi

3. Quick survey
 Does your organization use Facebook?
 Twitter?
 YouTube?
 LinkedIn?
 Flickr?
 Pinterest?
 Others?

4. 66% of online adults…
 As of February 2012, 66% of online adults
use social networking sites.
 You can find more social networking stats
at http://www.pewinternet.org

5. How is social
media
changing your
industry?

7. Don’t Do
Friend your boss
or colleagues
Use for work
related research
Social
Media
Do’s and
Share personal
Understand your
opinions about
social media
your workplace
policy
or coworkers
Leak Promote or
Don’ts –
confidential share work
work related related
information resources
Stay logged in
all day (unless
Learn how to
use social Why
media
does this
you’re in PR)
effectively
Waste time or
get distracted
Communicate
with followers,
*friends and
matter?
*family

8. Discussion
 What unique ways has your organization
used social media?

9. Social Media Policies
 Does your organization
have a social media
policy?
 Make it a separate policy
or part of employee
handbook.
 Don’t reinvent the wheel!

11. Steps to
developing
a Social
Media
Policy

12. 5 places to promote your
social media presence
1. On your organization’s
web site – FRONT
PAGE!
2. On your organizations’
about us page.
3. In your emails
4. On your other social
media accounts – link
back
5. On print materials and
signage

15. Learning Exercise
 Thinkabout Social Media, the communities you
serve, and your organization.
 In small groups, take ____ minutes to discuss:
 How to make social media more effective for your
organization.
 When you get back to work, what are your next
steps?
 There will be time to volunteer your results!

16. Resources available from the SC State
Library or your local public library
 Doing social media so it matters by Laura Solomon
 Cracking the new job market : the 7 rules for getting
hired in any economy by R. William Holland.
 Social media analytics : effective tools for building,
interpreting, and using metrics by Marshall Sponder.
 Mining the social web by Matthew A. Russell.
 The social media survival guide : strategies, tactics,
and tools for succeeding in the social web by by
Deltina Hay.
 ROI of $ocial media : how to improve the return on
your social marketing investment by Guy Powell,
Steven Groves, Jerry Dimos.

17. THANK YOU!
Curtis R. Rogers, Ed.D.,
Communications Director
803-734-8928
crogers@statelibrary.sc.gov