This document discusses developing a new curriculum for the Journalism program at BYU to better prepare students for careers in 21st century media. It acknowledges challenges faced by mature business models and the need for additional skills for students. Examples of curricula from other universities aim to integrate skills across disciplines and platforms. The document proposes competency workshops, mastery practicums, and assessment to structure the new curriculum. It aims to start a discussion on redesigning the program to adapt to changes in the media landscape.

1. BYU Journalism 3.0
Developing a Curriculum for the 21st Century

2. BYU Journalism 3.0
Developing a Curriculum for the 21st Century
date
Up

3. Challenges
Mature business model is challenged
by new media during an economic recession

4. Academic
Challenges

5. Academic
Challenges
Students need additional skills
We are being asked to do
more with less

6. Journalism by silo
Communications Core
Comms 101 Introduction to Mass Communication 3 hrs
Comms 211 Newswriting 3 hrs
Comms 300 Media Law & Ethics 3 hrs
Cluster 1 Elective (Media, Family & Society) 3 hrs
Cluster 2 Elective (Principles & Philosophy) 3 hrs
Cluster 3 Elective (Global Communications & Philosophy) 3 hrs
Journalism Core
Comms 239 Principles of Journalism 3 hrs
Comms 308 Journalism Research 3 hrs
Professional Emphases Skills Classes
Print (News-editorial) Print (News design & new media) Broadcast
Comms 321 Reporting (3) Comms 321 Reporting (3) Comms 275 Intro Broadcasting (3)
Comms 377 Feature Reporting (3) Comms 365 Photojournalism (3) Comms 325 Broadcast Reporting (3)
Comm 420 Advanced Print Reporting (3) Comms 428 Publication graphics & Prod (3) Comms 385 Broadcst Producing (3)
Comms 484 News Editing & Judgment (3) Comms 487 Multimedia Journalism (3) Comms 486 Adv Bdcst Reporting (3)
Comms 496R Internship

7. Millennial
students want
choice &
structure

8. Duplications
• Teaching video in print journalism &
advertising in isolation of broadcast
• KBYU-TV and KBYU-FM run
independent newsrooms using the
same students we use

9. Summer initiatives
• NewsNet rebranded
Upd ate

10. Summer initiatives

11. Summer initiatives

12. Summer initiatives
• NewsNet rebranded
• New Content Management systems
• Universe = Drupal
• Broadcast = Avid
Upd ate

13. Fall initiatives
• Introducing new news flow paradigm in DU
newsroom
• Finished versus unfinished news
Upd ate

14. Courtesy Audience Research & Development

15. Fall initiatives
• Introducing new flow paradigm in DU
newsroom
• More emphasis on use of social media
• Experimenting with lab-class integration in
370R, 385, & 420.
• Making greater use of BYUB resources
Upd ate

16. Challenges

17. Clay Shirkey, NYU
We are now experiencing a
revolution in which “old
stuff gets broken faster than
the new stuff is put in its
place.”
Shirky, C. (2009, March 13). “Newspapers and Thinking the Unthinkable.” Retrieved March 15, 2009 from
http:www.shirkey.com/weblog/2009/newspapers-and-thinking-the-unthinkable/

18. Bob Garfield, AdAge & NPR
“...as culturally improbable
as it may sound, the days of
Madison Avenue dictating
messages to you are all but
at an end.”
Garfield, B. (2009). The Chaos Scenario

19. Bob Garfield, AdAge & NPR
“...as culturally improbable
as it may sound, the days of
Madison Avenue dictating
messages to you are all but
at an end.”
Garfield, B. (2009). The Chaos Scenario

20. Audience Research & Development
“Television stations
don’t have years to
re-invent. More like
weeks and months.”
Gumbert, J., et al. (2009). Live. Local. Broken
News:The Re-engineering of Local TV. Dallas:
Audience Research & Development.

21. Ernest Wilson
Dean, Annenberg School of Communications,
University of Southern California
“To survive, journalism schools
have to become much more
intellectually and professionally
ambitious...
“The teaching profession needs to
admit the extraordinary urgency of
our situations. Simply put, we adapt
or we die.”
“Where are J-Schools in the Great Debate over Journalism’s Future,”
Poynter Online, August 27, 2009

22. Annenberg Curriculum
Core
History (4 hrs)
Print Newswriting (3 hrs)
Broadcast Newswriting (3 hrs)
Print Reporting (3 hrs)
Broadcast Reporting (3 hrs)
Intro to Online Media (3 hrs)
Investigative Reporting (4 hrs)
Mass Comm Law (4 hrs)
Total 27 hrs

23. Annenberg Curriculum
Broadcast Core Print Core
Broadcast production (3 hrs) Newspaper Editing & Design (3 hrs)
Two from following: Two from following:
Advanced TV Reporting (4 hrs) Feature Writing (4 hrs)
TV News Production (4 hrs) Magazine Writing (4 hrs)
Non-Fiction TV (4 hrs) Environmental Journalism (4 hrs)
Radio News Production (4 hrs) Gov’t & Public Affairs Reporting (4 hrs)

24. Medill Curriculum
Freshman Year
21st Century Media
Reporting & Writing
Multimedia Storytelling

25. Medill Curriculum
Freshman Year
21st Century Media
Reporting & Writing
Multimedia Storytelling
Sophomore Year
Enterprise Reporting in Diverse Communities
Elective
Magazine, Newspaper/Online, or Videography
Junior Year
Storytelling: Magazine or Feature Writing
Interactive News
Videography
Media Law & Ethics
Elective

26. Medill Curriculum
Senior Year
Journalism Residency
Electives (choose at least one from each of following categories):

27. Medill Curriculum
Senior Year
Journalism Residency
Electives (choose at least one from each of following categories):
Storytelling techniques Media Subjects
Legal Journalism
Design & Infographics Audience Insight
Business Journalism
Photojournalism Media Economics & Marketing
Enviromental Journalism
Numbers and the News Ad Creativity & Innovation
Health & Sciences Journalism
Literary Journalism Direct & Database Marketing
Military & the Press
Journalism of Empathy
Investigative Journalism
Documentary (audio/video)
Building Interactive Communities
Special Topics (ie Reporting South Africa)

28. Duplications

29. Duplications
• Audio production
• Video production

30. Duplications
• Audio production
• Video production
• Social media

31. Duplications
• Audio production
• Video production
• Social media
• Web design

32. Duplications
• Audio production
• Video production
• Social media
• Web design
• Search Engine
Optimization

33. Opportunities
To work across disciplines

34. Opportunities
To work across disciplines

35. Competency Workshop Examples
Comms 250R: Journalism Competency Workshop
(Choose 2 for admission to major; minimum 4 to graduate)
Audio production & aural storytelling (1 hr)
Recording & editing audio reports; podcasting
Interactive media production (1 hr)
Use of Flash to produce interactive media elements for web
Social & entrepreneurial media (1 hr)
Use of RSS, blogs, wikis & social media terms & tools such as crowdsourcing, Twitter, Digg, Newsvine, Reddit,
del.icio.us, Flickr, YouTube, Facebook, etc.
Video production & visual storytelling (1 hr)
Shooting & editing video to produce reports that can be distributed by broadcast television or web.
Digital photography & visual storytelling (1 hr)
Shooting & editing still images for print or web publication or web slide shows.
Web design & production (1 hr)
Basic design and production for web and mobile platforms; introduction to html, php and Drupal.
Electronic media performance (1 hr)
On mic and on camera delivery techniques for radio, television and web.
Print design & production (1 hr)
Basic page design, layout and production techniques. Use of InDesign and Photoshop.

36. Mastery Practicum:
Reporting
• Comms 321 or 325
• Report for multiple
platforms

37. Mastery Practicum:
Producing, Editing & Production
Expertise in
traditional 2nd
broadcast or expertise
newspaper
Web Desk

38. Mastery Practicum:
Producing, Editing & Production
KBYU
TV Newscast Radio News
or TV Production
Web Desk

39. Mastery Practicum:
Producing, Editing & Production
Editorial page,
Newspaper Design, or
copy desk Photography
Web Desk

40. Assessment
• Entry portfolio
• Capstone project or portfolio

41. This is not an
official, finished
proposal.
Rather, it is offered
as a possible
starting point in the
spirit of starting a
discussion

42. Questions?

44. Makeup of Comms 239
Fall 2009
Pre-Comms (17) Broadcast (11) Other (12)
Notes:
Other (12)
28%
Pre-Comms includes one student Pre-Comms (17)
already admitted to Print Journalism 43%
Other includes: Open major (4),
Marketing Management (2), TMA-
Film (1), Graphic Design (1), Visual Broadcast (11)
Arts (1), Spanish (1), History (1). 30%