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We Welcome Our New 

Mobile Overlords

(but they’ve kind of already moved on)
Dale Rankine - V2 Conference 2013
@dalerankine #v2conf
About me
Appreciating and respecting the
innovation ecosystem
Understanding the future of the
idea economy
Lesson #1
Mobile is not new … but nothing really
stays new for long
% Population Smartphone Penetration in Australia!
Source: OurMobilePlanet - Ipsos MediaCT May 2103
65%

Smartphone users used their phone every day during the week!
!

Source: OurMobilePlanet - Ipsos MediaCT May 2103
77%

Smartphone users don’t leave home without their device!
!

Source: OurMobilePlanet - Ipsos MediaCT May 2103
Ours is a cautionary tale
Ours is an evolutionary tale
Mobile is so 2007.
!

Converged. Cross-platform. Pervasive.
Internet of Things. Quantifiable Self.
Big Data. Tiny Data. WTH?
Cloud

Desktop

Portable

Mobile

Tablet

Smart TV

(Phablet)

Wearable
Lesson #2
Young trends. Massive impact.
2009
Cloud

’90's

00’s

2007

2010

Desktop

Portable

Mobile

Tablet

2011
Smart TV

2012
(Phablet)

2013
Wearable
10yrs old

5,000,000+
Facebook users under the age of 10!
!

Source: Social Media Today October 2013
Access to knowledge

Attention span

!

!

Adaptable to our
modern life

Privacy

!

Anywhere and
everywhere

!

FOMO
!

Language
Lesson #3
Whitney was right …

the children are our future
Who is driving this school bus?
The future of technology is moving
towards us more quickly each day
(“mobile” has already been left behind)
The changes it brings impact us on a
greater scale with each new wave
Watch and learn from those who are
change natives
Listen to their ideas
Thanks
!

@dalerankine about.me/dalerankine #v2conf

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We Welcome our (New?) Mobile Overlords - V2 Conference 2013