Market Manager

Market Management “ Working Together to Achieve Our Objectives” Dan Capwell Market Manager, Eastern PA Sales Divisions

What is Market Management? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Selling Advertising is a Contact Sport! ,[object Object],[object Object],[object Object],[object Object],[object Object]

Market Managers Play in All Four Quarters

First Quarter: Market Analysis and Planning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Second Quarter: Sales Canvass Begins ! ,[object Object],[object Object],[object Object],[object Object],[object Object]

Products ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Placement ,[object Object],[object Object],[object Object],[object Object]

Promotion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Pricing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Halftime and the Third Quarter

Third Quarter: The Key to the Canvass ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Fourth Quarter: Post Canvass Production ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Over Time: As-Needed Efforts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Connecting Buyers to Sellers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Market Manager

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Market Manager