SlideShare une entreprise Scribd logo
1  sur  28
Search Engine Optimisation Hints, tips and tools to improve your search engine ranking Rob Monaghan – Sales manager Rachel White – Senior search marketing
SEO focuses on organic results... Organic results FREE SEO affects only the organic search results SERPs  = Search Engine Results Pages
Keywords Website Structure Optimising Content The Importance of Links Analytics
Keywords Website Structure Optimising Content The Importance of Links Analytics
 
 
Google AdWords Keyword Tool ,[object Object]
SEO focuses on organic results... Organic results FREE Sponsored results PAID Sponsored results PAID SEO affects only the organic search results SERPs  = Search Engine Results Pages
Google AdWords Keyword Tool ,[object Object]
 
 
 
Keywords Website Structure Optimising Content The Importance of Links Analytics
[object Object],[object Object],[object Object],[object Object]
Keywords Website Structure Optimising Content The Importance of Links Analytics
 
 
 
<title>EG PropertyLink – Commercial property search</title> <meta http-equiv=&quot;content-language&quot; content=&quot;en-gb&quot;> <meta http-equiv=&quot;content-type&quot; content=&quot;text/html; charset=UTF-8&quot;> <meta name=&quot;description&quot; content=&quot;The easy way to find a property for your business. Find commercial property - offices, shops, industrial, leisure - for free.&quot;>
Keywords Website Structure Optimising Content The Importance of Links Analytics
Get external (inbound) links… External links = “votes” from other pages
To get inbound links you must have  great content  on your site… Relevant /useful information?  Content and links to experts? Helpful pictures/videos?  Online tools or services?  Content that gives a competitive advantage?  Needed Products and Services? Blogs, Forums, presence on  Social Media?
 
 
Keywords Website Structure Optimising Content The Importance of Links Analytics
 
RBI Insight SEO Services Useful SEO Websites: http://www.seomoz.org/  http://searchenginewatch.com/  http://www.seotips.net/  ,[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]

Contenu connexe

Dernier

9990771857 Call Girls Dwarka Sector 8 Delhi (Call Girls ) Delhi
9990771857 Call Girls  Dwarka Sector 8 Delhi (Call Girls ) Delhi9990771857 Call Girls  Dwarka Sector 8 Delhi (Call Girls ) Delhi
9990771857 Call Girls Dwarka Sector 8 Delhi (Call Girls ) Delhi
delhimodel235
 
Best Deal Virtual Space in Satya The Hive Tata Zudio 750 Sqft 1.89 Cr All inc...
Best Deal Virtual Space in Satya The Hive Tata Zudio 750 Sqft 1.89 Cr All inc...Best Deal Virtual Space in Satya The Hive Tata Zudio 750 Sqft 1.89 Cr All inc...
Best Deal Virtual Space in Satya The Hive Tata Zudio 750 Sqft 1.89 Cr All inc...
ApartmentWala1
 
9990771857 Call Girls in Dwarka Sector 3 Delhi (Call Girls) Delhi
9990771857 Call Girls in Dwarka Sector 3 Delhi (Call Girls) Delhi9990771857 Call Girls in Dwarka Sector 3 Delhi (Call Girls) Delhi
9990771857 Call Girls in Dwarka Sector 3 Delhi (Call Girls) Delhi
delhimodel235
 
Call Girls In Krishna Nagar Delhi (Escort)↫8447779280↬@SHOT 1500- NIGHT 5500→...
Call Girls In Krishna Nagar Delhi (Escort)↫8447779280↬@SHOT 1500- NIGHT 5500→...Call Girls In Krishna Nagar Delhi (Escort)↫8447779280↬@SHOT 1500- NIGHT 5500→...
Call Girls In Krishna Nagar Delhi (Escort)↫8447779280↬@SHOT 1500- NIGHT 5500→...
asmaqueen5
 
9990771857 Call Girls in Dwarka Sector 6 Delhi (Call Girls) Delhi
9990771857 Call Girls in Dwarka Sector 6 Delhi (Call Girls) Delhi9990771857 Call Girls in Dwarka Sector 6 Delhi (Call Girls) Delhi
9990771857 Call Girls in Dwarka Sector 6 Delhi (Call Girls) Delhi
delhimodel235
 
BPTP THE AMAARIO Luxury Project Invest Like Royalty in Sector 37D Gurgaon Dwa...
BPTP THE AMAARIO Luxury Project Invest Like Royalty in Sector 37D Gurgaon Dwa...BPTP THE AMAARIO Luxury Project Invest Like Royalty in Sector 37D Gurgaon Dwa...
BPTP THE AMAARIO Luxury Project Invest Like Royalty in Sector 37D Gurgaon Dwa...
ApartmentWala1
 
Acibadem Konaklari Uskudar - Listin Turkey
Acibadem Konaklari Uskudar - Listin TurkeyAcibadem Konaklari Uskudar - Listin Turkey
Acibadem Konaklari Uskudar - Listin Turkey
Listing Turkey
 
Call Girls In Seelampur Delhi ↬8447779280}Seelampur Escorts Service In Delhi...
Call Girls In Seelampur  Delhi ↬8447779280}Seelampur Escorts Service In Delhi...Call Girls In Seelampur  Delhi ↬8447779280}Seelampur Escorts Service In Delhi...
Call Girls In Seelampur Delhi ↬8447779280}Seelampur Escorts Service In Delhi...
asmaqueen5
 
BPTP THE AMAARIO For The Royals Of Tomorrow in Sector 37D Gurgaon Dwarka Expr...
BPTP THE AMAARIO For The Royals Of Tomorrow in Sector 37D Gurgaon Dwarka Expr...BPTP THE AMAARIO For The Royals Of Tomorrow in Sector 37D Gurgaon Dwarka Expr...
BPTP THE AMAARIO For The Royals Of Tomorrow in Sector 37D Gurgaon Dwarka Expr...
ApartmentWala1
 
MEQ Mainstreet Equity Corp Q2 2024 Investor Presentation
MEQ Mainstreet Equity Corp Q2 2024 Investor PresentationMEQ Mainstreet Equity Corp Q2 2024 Investor Presentation
MEQ Mainstreet Equity Corp Q2 2024 Investor Presentation
MEQ - Mainstreet Equity Corp.
 
9990771857 Call Girls in Dwarka Sector 2 Delhi (Call Girls) Delhi
9990771857 Call Girls in Dwarka Sector 2 Delhi (Call Girls) Delhi9990771857 Call Girls in Dwarka Sector 2 Delhi (Call Girls) Delhi
9990771857 Call Girls in Dwarka Sector 2 Delhi (Call Girls) Delhi
delhimodel235
 

Dernier (20)

2k Shot Call girls Aiims Delhi 9205541914
2k Shot Call girls Aiims Delhi 92055419142k Shot Call girls Aiims Delhi 9205541914
2k Shot Call girls Aiims Delhi 9205541914
 
SVN Live 5.6.24 Weekly Property Broadcast
SVN Live 5.6.24 Weekly Property BroadcastSVN Live 5.6.24 Weekly Property Broadcast
SVN Live 5.6.24 Weekly Property Broadcast
 
9990771857 Call Girls Dwarka Sector 8 Delhi (Call Girls ) Delhi
9990771857 Call Girls  Dwarka Sector 8 Delhi (Call Girls ) Delhi9990771857 Call Girls  Dwarka Sector 8 Delhi (Call Girls ) Delhi
9990771857 Call Girls Dwarka Sector 8 Delhi (Call Girls ) Delhi
 
Best Deal Virtual Space in Satya The Hive Tata Zudio 750 Sqft 1.89 Cr All inc...
Best Deal Virtual Space in Satya The Hive Tata Zudio 750 Sqft 1.89 Cr All inc...Best Deal Virtual Space in Satya The Hive Tata Zudio 750 Sqft 1.89 Cr All inc...
Best Deal Virtual Space in Satya The Hive Tata Zudio 750 Sqft 1.89 Cr All inc...
 
Kohinoor Teiko Hinjewadi Phase 2 Pune E-Brochure.pdf
Kohinoor Teiko Hinjewadi Phase 2 Pune  E-Brochure.pdfKohinoor Teiko Hinjewadi Phase 2 Pune  E-Brochure.pdf
Kohinoor Teiko Hinjewadi Phase 2 Pune E-Brochure.pdf
 
Parksville 96 Surrey Floor Plans May 2024
Parksville 96 Surrey Floor Plans May 2024Parksville 96 Surrey Floor Plans May 2024
Parksville 96 Surrey Floor Plans May 2024
 
9990771857 Call Girls in Dwarka Sector 3 Delhi (Call Girls) Delhi
9990771857 Call Girls in Dwarka Sector 3 Delhi (Call Girls) Delhi9990771857 Call Girls in Dwarka Sector 3 Delhi (Call Girls) Delhi
9990771857 Call Girls in Dwarka Sector 3 Delhi (Call Girls) Delhi
 
Call Girls In Krishna Nagar Delhi (Escort)↫8447779280↬@SHOT 1500- NIGHT 5500→...
Call Girls In Krishna Nagar Delhi (Escort)↫8447779280↬@SHOT 1500- NIGHT 5500→...Call Girls In Krishna Nagar Delhi (Escort)↫8447779280↬@SHOT 1500- NIGHT 5500→...
Call Girls In Krishna Nagar Delhi (Escort)↫8447779280↬@SHOT 1500- NIGHT 5500→...
 
9990771857 Call Girls in Dwarka Sector 6 Delhi (Call Girls) Delhi
9990771857 Call Girls in Dwarka Sector 6 Delhi (Call Girls) Delhi9990771857 Call Girls in Dwarka Sector 6 Delhi (Call Girls) Delhi
9990771857 Call Girls in Dwarka Sector 6 Delhi (Call Girls) Delhi
 
Mahindra Happinest Tathawade Pune Brochure.pdf
Mahindra Happinest Tathawade Pune Brochure.pdfMahindra Happinest Tathawade Pune Brochure.pdf
Mahindra Happinest Tathawade Pune Brochure.pdf
 
Enjoy Night ≽ 8448380779 ≼ Call Girls In Huda City Centre (Gurgaon)
Enjoy Night ≽ 8448380779 ≼ Call Girls In Huda City Centre (Gurgaon)Enjoy Night ≽ 8448380779 ≼ Call Girls In Huda City Centre (Gurgaon)
Enjoy Night ≽ 8448380779 ≼ Call Girls In Huda City Centre (Gurgaon)
 
BDSM⚡Call Girls in Sector 55 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 55 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 55 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 55 Noida Escorts >༒8448380779 Escort Service
 
BPTP THE AMAARIO Luxury Project Invest Like Royalty in Sector 37D Gurgaon Dwa...
BPTP THE AMAARIO Luxury Project Invest Like Royalty in Sector 37D Gurgaon Dwa...BPTP THE AMAARIO Luxury Project Invest Like Royalty in Sector 37D Gurgaon Dwa...
BPTP THE AMAARIO Luxury Project Invest Like Royalty in Sector 37D Gurgaon Dwa...
 
Acibadem Konaklari Uskudar - Listin Turkey
Acibadem Konaklari Uskudar - Listin TurkeyAcibadem Konaklari Uskudar - Listin Turkey
Acibadem Konaklari Uskudar - Listin Turkey
 
Purva Soukhyam in Guduvancheri Chennai.pdf
Purva Soukhyam in Guduvancheri Chennai.pdfPurva Soukhyam in Guduvancheri Chennai.pdf
Purva Soukhyam in Guduvancheri Chennai.pdf
 
Call Girls In Seelampur Delhi ↬8447779280}Seelampur Escorts Service In Delhi...
Call Girls In Seelampur  Delhi ↬8447779280}Seelampur Escorts Service In Delhi...Call Girls In Seelampur  Delhi ↬8447779280}Seelampur Escorts Service In Delhi...
Call Girls In Seelampur Delhi ↬8447779280}Seelampur Escorts Service In Delhi...
 
BPTP THE AMAARIO For The Royals Of Tomorrow in Sector 37D Gurgaon Dwarka Expr...
BPTP THE AMAARIO For The Royals Of Tomorrow in Sector 37D Gurgaon Dwarka Expr...BPTP THE AMAARIO For The Royals Of Tomorrow in Sector 37D Gurgaon Dwarka Expr...
BPTP THE AMAARIO For The Royals Of Tomorrow in Sector 37D Gurgaon Dwarka Expr...
 
MEQ Mainstreet Equity Corp Q2 2024 Investor Presentation
MEQ Mainstreet Equity Corp Q2 2024 Investor PresentationMEQ Mainstreet Equity Corp Q2 2024 Investor Presentation
MEQ Mainstreet Equity Corp Q2 2024 Investor Presentation
 
9990771857 Call Girls in Dwarka Sector 2 Delhi (Call Girls) Delhi
9990771857 Call Girls in Dwarka Sector 2 Delhi (Call Girls) Delhi9990771857 Call Girls in Dwarka Sector 2 Delhi (Call Girls) Delhi
9990771857 Call Girls in Dwarka Sector 2 Delhi (Call Girls) Delhi
 
Kolte Patil Kharadi Pune E Brochure.pdf
Kolte Patil Kharadi Pune E  Brochure.pdfKolte Patil Kharadi Pune E  Brochure.pdf
Kolte Patil Kharadi Pune E Brochure.pdf
 

En vedette

How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
ThinkNow
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
Kurio // The Social Media Age(ncy)
 

En vedette (20)

2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot
 
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPT
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 

Hints, tips and tools to improve your search engine ranking for commercial property marketers

  • 1. Search Engine Optimisation Hints, tips and tools to improve your search engine ranking Rob Monaghan – Sales manager Rachel White – Senior search marketing
  • 2. SEO focuses on organic results... Organic results FREE SEO affects only the organic search results SERPs = Search Engine Results Pages
  • 3. Keywords Website Structure Optimising Content The Importance of Links Analytics
  • 4. Keywords Website Structure Optimising Content The Importance of Links Analytics
  • 5.  
  • 6.  
  • 7.
  • 8. SEO focuses on organic results... Organic results FREE Sponsored results PAID Sponsored results PAID SEO affects only the organic search results SERPs = Search Engine Results Pages
  • 9.
  • 10.  
  • 11.  
  • 12.  
  • 13. Keywords Website Structure Optimising Content The Importance of Links Analytics
  • 14.
  • 15. Keywords Website Structure Optimising Content The Importance of Links Analytics
  • 16.  
  • 17.  
  • 18.  
  • 19. <title>EG PropertyLink – Commercial property search</title> <meta http-equiv=&quot;content-language&quot; content=&quot;en-gb&quot;> <meta http-equiv=&quot;content-type&quot; content=&quot;text/html; charset=UTF-8&quot;> <meta name=&quot;description&quot; content=&quot;The easy way to find a property for your business. Find commercial property - offices, shops, industrial, leisure - for free.&quot;>
  • 20. Keywords Website Structure Optimising Content The Importance of Links Analytics
  • 21. Get external (inbound) links… External links = “votes” from other pages
  • 22. To get inbound links you must have great content on your site… Relevant /useful information?  Content and links to experts? Helpful pictures/videos? Online tools or services?  Content that gives a competitive advantage?  Needed Products and Services? Blogs, Forums, presence on Social Media?
  • 23.  
  • 24.  
  • 25. Keywords Website Structure Optimising Content The Importance of Links Analytics
  • 26.  
  • 27.
  • 28.