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Search Engine Optimisation Hints, tips and tools to improve your search engine ranking Rob Monaghan – Sales manager Rachel White – Senior search marketing
SEO focuses on organic results... Organic results FREE SEO affects only the organic search results SERPs  = Search Engine Results Pages
Keywords Website Structure Optimising Content The Importance of Links Analytics
Keywords Website Structure Optimising Content The Importance of Links Analytics
 
 
Google AdWords Keyword Tool ,[object Object]
SEO focuses on organic results... Organic results FREE Sponsored results PAID Sponsored results PAID SEO affects only the organic search results SERPs  = Search Engine Results Pages
Google AdWords Keyword Tool ,[object Object]
 
 
 
Keywords Website Structure Optimising Content The Importance of Links Analytics
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Keywords Website Structure Optimising Content The Importance of Links Analytics
 
 
 
<title>EG PropertyLink – Commercial property search</title> <meta http-equiv=&quot;content-language&quot; content=&quot;en-gb&quot;> <meta http-equiv=&quot;content-type&quot; content=&quot;text/html; charset=UTF-8&quot;> <meta name=&quot;description&quot; content=&quot;The easy way to find a property for your business. Find commercial property - offices, shops, industrial, leisure - for free.&quot;>
Keywords Website Structure Optimising Content The Importance of Links Analytics
Get external (inbound) links… External links = “votes” from other pages
To get inbound links you must have  great content  on your site… Relevant /useful information?  Content and links to experts? Helpful pictures/videos?  Online tools or services?  Content that gives a competitive advantage?  Needed Products and Services? Blogs, Forums, presence on  Social Media?
 
 
Keywords Website Structure Optimising Content The Importance of Links Analytics
 
RBI Insight SEO Services Useful SEO Websites: http://www.seomoz.org/  http://searchenginewatch.com/  http://www.seotips.net/  ,[object Object],[object Object]
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Hints, tips and tools to improve your search engine ranking for commercial property marketers

  • 1. Search Engine Optimisation Hints, tips and tools to improve your search engine ranking Rob Monaghan – Sales manager Rachel White – Senior search marketing
  • 2. SEO focuses on organic results... Organic results FREE SEO affects only the organic search results SERPs = Search Engine Results Pages
  • 3. Keywords Website Structure Optimising Content The Importance of Links Analytics
  • 4. Keywords Website Structure Optimising Content The Importance of Links Analytics
  • 5.  
  • 6.  
  • 7.
  • 8. SEO focuses on organic results... Organic results FREE Sponsored results PAID Sponsored results PAID SEO affects only the organic search results SERPs = Search Engine Results Pages
  • 9.
  • 10.  
  • 11.  
  • 12.  
  • 13. Keywords Website Structure Optimising Content The Importance of Links Analytics
  • 14.
  • 15. Keywords Website Structure Optimising Content The Importance of Links Analytics
  • 16.  
  • 17.  
  • 18.  
  • 19. <title>EG PropertyLink – Commercial property search</title> <meta http-equiv=&quot;content-language&quot; content=&quot;en-gb&quot;> <meta http-equiv=&quot;content-type&quot; content=&quot;text/html; charset=UTF-8&quot;> <meta name=&quot;description&quot; content=&quot;The easy way to find a property for your business. Find commercial property - offices, shops, industrial, leisure - for free.&quot;>
  • 20. Keywords Website Structure Optimising Content The Importance of Links Analytics
  • 21. Get external (inbound) links… External links = “votes” from other pages
  • 22. To get inbound links you must have great content on your site… Relevant /useful information?  Content and links to experts? Helpful pictures/videos? Online tools or services?  Content that gives a competitive advantage?  Needed Products and Services? Blogs, Forums, presence on Social Media?
  • 23.  
  • 24.  
  • 25. Keywords Website Structure Optimising Content The Importance of Links Analytics
  • 26.  
  • 27.
  • 28.