On November 14, Duncan Chapple and Ian Scott launched the Analyst Value Index to an audience of around a dozen of the world's largest IT, telecoms and services firm. Scott, an expert social and market researcher, has combined the data from the Analyst Value Survey into an index that shows which firms are delivering the most value to their clients. In a separate Trajectory study, he also shows which firms are rising fastest. Scott and Chapple are now preparing custom analysis to help analyst firms understand how users see their value proposition, and to benchmark against other analyst firms.

1. ANALYST VALUE INDEX
Pre-launch webinar, November 2013
Why Gartner, HfS, NelsonHall and Forrester deliver the most value

2. INTRODUCTIONS
DUNCAN CHAPPLE
IAN SCOTT
Managing Director
Research Consultant
Former analyst Duncan Chapple has
directed the Analyst Value Survey
since 2000. It is the only longitudinal
survey of users of analyst research.
Experienced market and social
researcher Ian Scott provides
influencer modeling, segmentations,
and key driver analytics.
linkedin.com/in/duncanchapple/
linkedin.com/in/ianscottresearch

3. 352 RESPONSES IN SEPT (2012: 175)

4. METHOD
Lots of statistics, but what you need to know is:! Threshold: at least 40 respondents commenting in
the firms.
! Key categories: Current value; independence;
future confidence; share of voice.
! Data weighted to reflect awareness.

5. RAW AND VALUE INDEX SCORES
Company
Gartner
HfS
NelsonHall
Forrester
IDC
Everest Group
EMA
Ovum
451 Group
Pierre Audoin Consultants
Experton
Celent
ISG
CEB/Tower Group
Saugatuck
Aite Group
Informa
RedMonk
Technology Business Research
Frost Sullivan
Raw Rank
1
3
5
2
4
6
18
7
8
10
27
11
15
14
16
25
20
21
23
9
Value Index Rank
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
Raw
761
415.7
310.8
450
319
170
37.2
156.1
101.3
69.6
20.7
60.1
47.7
47.8
40.1
25.9
36.2
33.8
27.4
73.1
Value Index
2.778
2.177
2.005
1.691
1.286
1.049
0.866
0.839
0.803
0.71
0.668
0.64
0.62
0.59
0.581
0.5
0.47
0.47
0.442
0.377

6. COMPARING RAW WITH VALUE
Analyst Value Index vs. raw (ordinal rank)
44
33
22
11
NelsonHall
Above the line: More valuable
Everest Group
EMA
ISG
CEB/Tower Group
Saugatuck
Celent
Informa
RedMonk
Technology Business Research
Kable
GigaOM
Analysis Mason
Ventana
IDC Fin Insights
IDC Man Insights
Infonetics
Strategy Analytics
Altimeter
Kennedy
ARC Advisory
InfoTech
Quocirca
Bloor Research
ABI Research
iSuppli Corp
Enderle
Hurwitz and Associates
Forrester
11
Frost Sullivan
Constellation Research
Current Analysis
ESG
0
Ovum
451 Group
Pierre Audoin Consultants
Experton
Aite Group
IDC
HfS
Gartner
0
22
Datamonitor
Aberdeen Group
33
Yankee
Below the line: Less valuable
44

7. TOP TWELVE BY VALUE
Three key points.
! Overall, both raw scores and value power
are strongly correlated with awareness
! To prevent market size concealing value,
we weight for awareness
! 100 people out of 100 valuing a firm is
better than 100 out of 1000
! Analysts focused on services do well
Index
1
2
3
4
5
6
7
8
9
10
11
12
Company
Gartner
HfS
NelsonHall
Forrester
IDC
Everest Group
EMA
Ovum
451 Group
Pierre Audoin Consultants
Experton
Celent

8. THE REST OF THE TOP 44
13
ISG
14
CEB/Tower
Group
15
Saugatuck
16
Aite
Group
17
Informa
18
19
RedMonk
Technology
Business
Research
20
Frost
Sullivan
21
ConstellaMon
Research
22
Current
Analysis
23
ESG
24
GigaOM
25
Datamonitor
35
Kennedy
26
Kable
36
ARC
Advisory
27
Analysis
Mason
37
InfoTech
28
Ventana
38
Quocirca
29
Aberdeen
Group
39
Bloor
Research
30
IDC
Fin
Insights
40
ABI
Research
31
IDC
Man
Insights
41
iSuppli
Corp
32
InfoneMcs
42
Yankee
33
Strategy
AnalyMcs
43
Enderle
34
AlMmeter
44
Hurwitz
and
Associates

9. FIRMS WITH MOST POSITIVE TRAJECTORY
Trajectory
HfS
NelsonHall
Gartner
451 Group
Everest Group
Pierre Audoin Consultants
GigaOM
Constellation Research
Ovum
Current Analysis
Rank
1
2
3
4
5
6
7
8
9
10

10. ANY QUESTIONS?
thank you for your attention!
For more information, please visit our website, find us on social media or simply send us an email!
www.keacompany.com
Twitter: @DuncanChapple
Mail: duncan.chapple@keacompany.com