This presentation was given during the Utah Valley University Entrepreneurial Conference in April 2009. This Presentation describes certain elements that should be reviewed to create an effective website strategy.

1. building success out of virtual nothing

2. Physical Interaction with Virtual
Purpose Driven Design
Characterize Customers

9. Poor Layout Design
Poor Color Scheme
Poor Text/Information
Poor Graphics/Images

15. To Get Customers into Your Store?
To Capture Contact Information?
To Sell a Product?
To Have Customers Contact You?
To Promote Yourself as an Expert?
To Gain Credibility as a Business?
To Provide a Useful Service?
To Exist?

16. Yahoo.com Google.Com

24. Attention
Interest
Desire
Action

25. Extraverted or Introverted
Sensing or iNtuition
Thinking or Feeling
Judging or Perceiving
Protectors (SJ) Creators (SP)
• The Overseer (ESTJ) • The Persuader (ESTP)
• The Supporter (ESFJ) • The Entertainer (ESFP)
• The Examiner (ISTJ) • The Craftsman (ISTP)
• The Defender (ISFJ) • The Artist (ISFP)
Myers-Briggs
Intellectuals (NT) Visionaries (NF)
• The Chief (ENTJ) • The Mentor (ENFJ)
• The Originator (ENTP) • The Advocate (ENFP)
• The Strategist (INTJ) • The Confidant (INFJ)
• The Engineer (INTP) • The Dreamer (INFP)

26. 43 % of all People
40% of Males
46% of Females
reliable, diligent, industrious, persevering
Career Matches motivated to maintain security
• Auditor
• Accountant require tasks be completed correctly
• Scientist
require people behave appropriately
• Researcher
• Police not driven by impulse, but rather by concrete fact
• Administrator
quick to provide a solution, provided the need is justified
• Marketer
• Librarian attention to detail

27. 35.5% of all People
36.5% of Males
34.5% of Females
laid back, open-minded and love to feel alive
Career Matches primarily driven by sensation
• Driver
• Marketer flexible and aesthetically-aware
• Paramedic/EMT
quot;here and nowquot; people that go where their senses lead
• Social Worker
• Detective makes an effort not to miss an opportunity
• Project Manager
have a tendency toward athletics
• Child Care
• Military have a tendency toward creating or crafting
• Scientist
• Mechanic

28. 10 % of all People
15.5% of Males
4.5% of Females
analytical, intellectual, independent and complex
Career Matches introspective, logical and on a quest for knowledge
• Scientist
• Computer Programmer practical and unsentimental in problem solving situations
• Judge
actions are precise and follow a systematic course
• Teacher/Professor
• Lawyer/Attorney abstract, theoretical and technically adept
• Psychologist
naturally inventive
• Engineer
• Systems Analyst strong attention to detail
• Photographer

29. 11.5% of all People
8% of Males
15% of Females
imaginative, creatively inclined and passionate
Career Matches introspective, intuitive and highly idealistic
• Psychologist/Counselor
• Writer desire to contribute goodness and meaning to others lives
• Musician
despise conflict
• Actor
• Artist will do everything to ensure loved ones get along
• Teacher/Professor
effective through insightful and encouraging nature
• Social Worker
• Church Worker have tendency toward creating or crafting
• Human Resources

30. By Creating a Script for
Sale you can strategize
about how your clientele
will reach the final sale

31. Planning Will Create the Sale
Different People Need Different Tactics
Focused Purpose on Pages Create Opportunities
Aesthetics Cause Subconscious Decisions