Slides for a short talk that I gave at PrismCamp in Stuttgart: How can we "optimise" our messages so that our audience remembers them better and how can we encourage them to spread the message?
Basically, this runs through the SUCCESs principles by Chip & Dan Heath and the STEPPS principles by Jonah Berger.
20. Credits
Books:
"Made to Stick" by Chip Heath & Dan Heath
"Contagious" by Jonah Berger
also mentioned: "Story Proof" by Kendall Haven
Photos (in order of appearance):
Books photo by Dirk Haun,
Enso by Alex Castro,
Wondering by bigevil600,
iPod product photo (c) Apple,
Doctor writing down prognosis on medical chart by STEEX, iStockphoto
file #15187147,
Happy by godofilte,
Reading... by nkzs,
Euro 11 by wax115,
Press for service by Tristan Ferne,
Hammer by ZoofyTheJi,
evil mac by ChrisDag
"Botschaften optimieren ...", a presentation by Dirk Haun, is licensed
under a Creative Commons Attribution 4.0 International License.