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Twitter The Jewel in the Social Media Marketing Crown - Malaysia

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Social Media Marketing Workshop twttr: The Jewel in the Social Media Marketing Crown! © Digital Vidya www.digitalvidya.com
Key Milestones! © Digital Vidya www.digitalvidya.com
Twitter Basics © Digital Vidya www.digitalvidya.com
Open Conversations via Mention/Reply © Digital Vidya www.digitalvidya.com
Private Talks via Direct Message (DM) © Digital Vidya www.digitalvidya.com
Group Discussions via #Tag © Digital Vidya www.digitalvidya.com
Twitter Search © Digital Vidya www.digitalvidya.com
Smart Listening via Advanced Search © Digital Vidya www.digitalvidya.com
© Digital Vidya Twitter is now the Worlds Second Largest Search Engine! Google: 88 billion per month Twitter: 19 billion per month Yahoo: 9.4 billion per month Bing: 4.1 billion per month After Microsoft Bing Officially Launching Real-Time Search Collaborating with Twitter, Search Engine Giant GOOGLE has Made one more breakthrough by showing its happiness in saying even they have made a deal with Twitter. © Digital Vidya Data as per April 16, 2010 at the www.digitalvidya.com Chirp Conference.
Twitter Search © Digital Vidya www.digitalvidya.com
http://bit.ly/dvcamp-kl @karenOKD @mohdamlie @princessophir @chrissietang @DerekChoo @danialghazi @sailorvenus_nie @shleong02 @hlymsteven @JessieChong @donowutimdoing @je5lyn @SyedHelmy @maikai_tan @lohemily1 amadeo69 @karenokd @Cinta73 @arunshiv21 Lohemily1 Hennessy @kapilnakra @kl_tham @kevinchen #dvcamp @SalwahAziz © Digital Vidya www.digitalvidya.com
twitter.com - Exercise • Create a Tweet mentioning(@) 4 person in this room w/ “#dvcamp” • RT the most interesting tweet © Digital Vidya www.digitalvidya.com
Other Tools - Exercise • http://archivist.visitmix.com : Analysis #dvcamp Tweets • http://trendsmap.com: trending topics in Kuala Lumpur, Malaysia © Digital Vidya www.digitalvidya.com
Engagement Example Inspire others to RT © Digital Vidya www.digitalvidya.com
Engagement Example Create Humour! © Digital Vidya www.digitalvidya.com
Engagement Example Be a “friend” on Social Media © Digital Vidya www.digitalvidya.com
Engagement Example Position your conversation style © Digital Vidya www.digitalvidya.com
© Digital Vidya www.digitalvidya.com
TweetDeck Basics © Digital Vidya www.digitalvidya.com
Managing Multiple Conversations © Digital Vidya www.digitalvidya.com
What can you accomplish? © Digital Vidya www.digitalvidya.com
Kogi Korean BBQ Taco Truck Blog + Flickr + Twitter - 10 people/stop to 800 people/stop © Digital Vidya www.digitalvidya.com
Social Media strategy has cut call centre costs by 40%. © Digital Vidya www.digitalvidya.com
© Digital Vidya www.digitalvidya.com
© Digital Vidya www.digitalvidya.com
© Digital Vidya www.digitalvidya.com
Tweet 2 Order © Digital Vidya www.digitalvidya.com
Reputation Mgmt © Digital Vidya www.digitalvidya.com
Personal Example © Digital Vidya www.digitalvidya.com
Event Promotion 800+ Registrations | US$ 2500 Price © Digital Vidya www.digitalvidya.com
CommenTwitter 500 Mentions| 19 RTs | 181 Visits © Digital Vidya www.digitalvidya.com
A Strategic Approach © Digital Vidya www.digitalvidya.com
© Digital Vidya www.digitalvidya.com
Let’s look at an example! © Digital Vidya www.digitalvidya.com
Product Promotion © Digital Vidya www.digitalvidya.com
Product Promotion © Digital Vidya www.digitalvidya.com
Follow Create Engage People talking about Links to online Check DMs and Vodafone’s products promotions, insider replies regularly & services info and discount codes Answer questions & acknowledge Twitter-only offers to feedback reward loyalty Provide info when requested © Digital Vidya www.digitalvidya.com
70:20:10 Mantra 70% Tweets: Core Area 20% Tweets: Related Area 10% Tweets: Casual © Digital Vidya www.digitalvidya.com
© Digital Vidya www.digitalvidya.com
Benchmark tweeples © Digital Vidya www.digitalvidya.com
Analyze Tweets TweetStats.com MentionMapp.com © Digital Vidya www.digitalvidya.com
Thank You! © Digital Vidya www.digitalvidya.com

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Twitter The Jewel in the Social Media Marketing Crown - Malaysia