Twitter The Jewel in the Social Media Marketing Crown - Malaysia

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Formation Technologie Business

Key Milestones!

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Twitter Basics

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Open Conversations via Mention/Reply

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Private Talks via Direct Message (DM)

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Group Discussions via #Tag

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Twitter Search

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Smart Listening via Advanced Search

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© Digital Vidya

Twitter is now the Worlds Second
Largest Search Engine!

Google: 88 billion per month
Twitter: 19 billion per month
Yahoo: 9.4 billion per month
Bing: 4.1 billion per month

After Microsoft Bing Officially Launching Real-Time Search Collaborating with Twitter, Search
Engine Giant GOOGLE has Made one more breakthrough by showing its happiness in saying
even they have made a deal with Twitter.

© Digital Vidya Data as per April 16, 2010 at the www.digitalvidya.com
Chirp Conference.

http://bit.ly/dvcamp-kl
@karenOKD
@mohdamlie @princessophir
@chrissietang @DerekChoo
@danialghazi @sailorvenus_nie
@shleong02 @hlymsteven
@JessieChong @donowutimdoing
@je5lyn @SyedHelmy
@maikai_tan @lohemily1
amadeo69 @karenokd
@Cinta73 @arunshiv21
Lohemily1 Hennessy
@kapilnakra @kl_tham
@kevinchen
#dvcamp @SalwahAziz
© Digital Vidya www.digitalvidya.com

twitter.com - Exercise

• Create a Tweet mentioning(@) 4 person
in this room w/ “#dvcamp”
• RT the most interesting tweet

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Other Tools - Exercise
• http://archivist.visitmix.com : Analysis
#dvcamp Tweets

• http://trendsmap.com: trending topics in
Kuala Lumpur, Malaysia

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Engagement Example

Inspire others to RT

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Engagement Example

Create Humour!

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Engagement Example

Be a “friend” on Social Media

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Engagement Example

Position your conversation style

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TweetDeck Basics

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Managing Multiple Conversations

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What can you accomplish?

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Kogi Korean BBQ Taco Truck

Blog + Flickr + Twitter - 10 people/stop to 800 people/stop

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Social Media strategy has cut call centre costs by 40%.
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Tweet 2 Order

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Reputation Mgmt

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Personal Example

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Event Promotion

800+ Registrations | US$ 2500 Price

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CommenTwitter

500 Mentions| 19 RTs | 181 Visits

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A Strategic Approach

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Let’s look at an example!

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Product Promotion

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Follow Create Engage

People talking about Links to online Check DMs and
Vodafone’s products promotions, insider replies regularly
& services info and discount
codes Answer questions &
acknowledge
Twitter-only offers to feedback
reward loyalty
Provide info when
requested

© Digital Vidya www.digitalvidya.com

70:20:10 Mantra
70% Tweets: Core Area
20% Tweets: Related Area
10% Tweets: Casual

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Benchmark tweeples

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Analyze Tweets

TweetStats.com MentionMapp.com

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Thank You!

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Twitter The Jewel in the Social Media Marketing Crown - Malaysia

1. Social Media Marketing Workshop twttr: The Jewel in the Social Media Marketing Crown! © Digital Vidya www.digitalvidya.com

9. © Digital Vidya Twitter is now the Worlds Second Largest Search Engine! Google: 88 billion per month Twitter: 19 billion per month Yahoo: 9.4 billion per month Bing: 4.1 billion per month After Microsoft Bing Officially Launching Real-Time Search Collaborating with Twitter, Search Engine Giant GOOGLE has Made one more breakthrough by showing its happiness in saying even they have made a deal with Twitter. © Digital Vidya Data as per April 16, 2010 at the www.digitalvidya.com Chirp Conference.

11. http://bit.ly/dvcamp-kl @karenOKD @mohdamlie @princessophir @chrissietang @DerekChoo @danialghazi @sailorvenus_nie @shleong02 @hlymsteven @JessieChong @donowutimdoing @je5lyn @SyedHelmy @maikai_tan @lohemily1 amadeo69 @karenokd @Cinta73 @arunshiv21 Lohemily1 Hennessy @kapilnakra @kl_tham @kevinchen #dvcamp @SalwahAziz © Digital Vidya www.digitalvidya.com

12. twitter.com - Exercise • Create a Tweet mentioning(@) 4 person in this room w/ “#dvcamp” • RT the most interesting tweet © Digital Vidya www.digitalvidya.com

13. Other Tools - Exercise • http://archivist.visitmix.com : Analysis #dvcamp Tweets • http://trendsmap.com: trending topics in Kuala Lumpur, Malaysia © Digital Vidya www.digitalvidya.com

22. Kogi Korean BBQ Taco Truck Blog + Flickr + Twitter - 10 people/stop to 800 people/stop © Digital Vidya www.digitalvidya.com

37. Follow Create Engage People talking about Links to online Check DMs and Vodafone’s products promotions, insider replies regularly & services info and discount codes Answer questions & acknowledge Twitter-only offers to feedback reward loyalty Provide info when requested © Digital Vidya www.digitalvidya.com

38. 70:20:10 Mantra 70% Tweets: Core Area 20% Tweets: Related Area 10% Tweets: Casual © Digital Vidya www.digitalvidya.com

Twitter The Jewel in the Social Media Marketing Crown - Malaysia

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