This presentation if for

1. Social Media Intro Class

2. Don Schindler
Submariner
Mizzou / ND grad
been working the internets since 1999

3. SOCIAL MEDIA
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SUCKS!
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4. Ipsum lorem dolor sit amet Kids adopted it
first.

5. Real-Time Forever
• Face-to-Face, instant
message, and cell phone
are real time Real-Time Forever
communications but they
are also fleeting.
• Social Media is real-time
communications that can
be permanent and spread
virally.
• Should that scare you?
Scares me.
• But that doesn’t mean you
shouldn’t use it.

6. It screwed up everything.
• NO VOICE
• NO CONNECTIONS

7. YOUR AUDIENCE HAS AN
AUDIENCE
AND THEIR AUDIENCE
TRUSTS THEM OVER YOU.
HOW MANY PEOPLE KNOW THAT HE
REALLY DISLIKES BEING HERE?

8. Brand: YOU

9. Who R U?
• To (target audience), (your name) is the (blank
provider/service) of (blank) delivered through
(blank).
• To Notre Dame Campus Communicators and
employees, Don Schindler is the thought leader
for creative marketing and communications
solutions in both digital and print.

10. Brand Statement
• What are you
known for?
• What do you want
to be known for?
• How will this benefit
the University and
my career?

11. KNOWLEDGE
BLOG - OUT OF MY HANDS
• KNOWLEDGE
• SPEAKER -OUT OF MY MOUTH

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Who do you know and how well?
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Twitter Handshake?
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<A HREF=“DON KNOWS”
TARGET=“_BLANK”>DON KNOWS
HOW TO TALK THE TALK”</A>
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17. What does
your digital
presence look
like?

18. Who R U?
• To (target audience), (your name) is the (blank
provider/service) of (blank) delivered through
(blank).
• To Notre Dame Campus Communicators and
employees, Don Schindler is the thought leader
for creative marketing and communications
solutions in both digital and print.

19. University Social Media Strategy
• Goal
– Promote and protect
• Governance
– Guideline
– Decision Tree
– Monitoring
• Education
– Classes
– Brown Bags
– Linkedin Group
• Measurement
– KPIs

20. Decision Tree

21. smedia@nd.edu

22. Facebook Basics

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www.facebook.com/username
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54. Linkedin Basics

55. LINKEDIN MAPS CONNECTIONS

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80. Twitter Basics

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101. Summary
• Why is a personal brand important?
• Is facebook for friends or business?
• Do you have privacy?
• What’s the best thing about linkedin?
• How would I follow someone on twitter?
• Should I be using twitter.com?

102. Credits
• Baby ipad - http://brutalgamer.com/wp-content/uploads/2011/11/baby-ipad.jpg
• Girls - Real Life -
http://4.bp.blogspot.com/_3L5geIMITE4/TD3JrrKaFwI/AAAAAAAAABg/LMq8UKcFS3w/s1600/social_media_clutter+men+talking+2.jpg