Havas Global Leadership Connected Passions Conference / March 2014

1. 1
Connecting Man
& the Machine

2. “Erin Reilly is a
designer, educator,
researcher and
fangirl exploring
participatory culture,
fan engagement and
the future of media
and entertainment.”

3. early 2000’s

4. early 2000’s

5. early 2000’s

6. early 2000’s

7. 2007

8. Goal: Prepare MIT Comparative Media Studies students for jobs that do not exist yet.

9. 2010

10. 2010

11. 2010
2010
Chief
Advisor
Creative
Director
Director

12. 2010
W H A T I S T H E A I L ?
The Annenberg Innovation Lab (AIL) is a high-energy,
fast-paced Think & Do Tank that explores emerging
challenges and opportunities in society, media, and
culture.

13. 13
SPONSORS

14. The lab engages in four types of activities:
• Design and deliver participatory learning experiences, such as
our Think & Do Workshops.
• Create prototypes that demonstrate the real-world
applicability of AIL researchers’ theories.
• Author multimedia publications to advance the media and
entertainment industry.
• Design innovation challenges that provide mentorship and
prizes to USC students developing prototypes, applications and
business ideas.
14

15. 15
The New Metrics
and Measurement
The New M&E Ecosystem#
The New Screens
The New Creators and
Makers
The New Funding &
Business Models

16. 16
S I G N PO STS O F O PPO RTU N ITY
The New Screens

17. 17
S I G N PO STS O F O PPO RTU N ITY
The New Screens

18. 18
S I G N PO STS O F O PPO RTU N ITY
The New Screens

19. 19
S I G N PO STS O F O PPO RTU N ITY
The New Funding & Business Models
5 Billion Smart Phones by 2016
1%@ 50 cents=$25 Million

20. 20
S I G N PO STS O F O PPO RTU N ITY
The New Funding & Business Models

21. 21
S I G N PO STS O F O PPO RTU N ITY
The New Funding & Business Models

22. 22
CURATING across Four Vectors:
• KNOWLEDGE, what you know.
• SOCIAL, who you’re friends with.
• INTEREST, what you like to do (even if you don’t know
you do).
• PHYSICAL, how you interact within public spaces.
S I G N PO STS O F O PPO RTU N ITY
The New Metrics and Measurements

23. 23
S I G N PO STS O F O PPO RTU N ITY
The New Funding & Business Models
MAN
MACHINE

24. 24
S I G N PO STS O F O PPO RTU N ITY
The New Metrics and Measurements

25. 25
S I G N PO STS O F O PPO RTU N ITY
The New Metrics and Measurements

26. 26
S I G N PO STS O F O PPO RTU N ITY
The New Creators and Makers

27. 27
S I G N PO STS O F O PPO RTU N ITY
The New Creators and Makers

28. 28
S I G N PO STS O F O PPO RTU N ITY
The New Creators and Makers

29. 29
S I G N PO STS O F O PPO RTU N ITY
The New Creators and Makers

30. 30
The Edison Project
Reinventing the Media & Entertainment Business
“I find out what the
world needs, then I
proceed to invent.”
- Thomas Edison

31. Get involved!
• Attend a participatory learning experiences, such as Geek
Speaks or our Fall 2014 Think & Do on New Creators & Makers.
• Partner with researchers to create prototypes that
demonstrate the real-world applicability of M&E theories.
• Download our Briefing Books -- authored multimedia
publications to advance the media and entertainment industry.
• Attend our Evening of Innovation on April 23rd to vote on our
2013-14 Design innovation challenge highlighting six student
projects and many prototypes coming out of the lab.
31

32. Thank you!
For more information,
ereilly@usc.edu
www.annenberglab.com
@ebreilly