Wine 2.0 The Social Production Revolution Crushpad Overview, Numeriglobe 2009

1. Wine 2.0
The Social
Production
Revolution
www.crushpadwine.com

2. Crushpad Background
• Founded in 2004
• Pioneered high-end, small
lot custom wine model
• 5000+ customers in 35
states, 6 countries
• 150 commercial wine
brands launched
• Operates crushnet.com

3. Democratizing The Wine Industry

4. Wine Industry Today
Industrial economy model
• Limitations to consumer
– No experiences, customization or community
– Prices doubled by inefficient channel
– Direct to consumer shipping: no material impact

5. Wine 2.0
• Consumer-centric
• Experiential
• Transparent
• Educational
• Affordable
• Viral
• Scalable

6. Crushpad Ecosystem
CRUSHNET
Requirements
Marketing
and Capital
and Sales
Web 2.0
CRUSHPAD
COMMERCE CRUSHPAD
Long Tail Mass
Economics Customization
Unique Wines

7. The Future
• Online channel for boutique wines
• Opens experience model to everyone
• Built on five key principles
– Story
– Experience
– Value
– Scarcity
– Trust
• First viable online DTC model?
• Preview release in Q409

8. Wine 2.0
The Social
Production
Revolution
www.crushpadwine.com