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C.C. Chapman & Ann Handley's Content Rules presentation

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edSocialMedia
edSocialMedia

From compelling case studies to quirky turns of phrase, Handley and Chapman’s edSocialMedia seminar content encouraged schools and organizations to present helpful information to their constituents in an extraordinary way. For more info, visit: www.edsocialmedia.com

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C.C. Chapman & Ann Handley's Content Rules presentation

Notes de l'éditeur

  1. 1,531 HubSpot customers (mostly small- and medium-sized businesses). 795 of the businesses in my sample blogged, 736 didn't. The data was crystal clear:  Companies that blog have far better marketing results. Specifically, the average company that blogs has: 55% more visitors Read more: http://blog.hubspot.com/blog/tabid/6307/bid/5014/Study-Shows-Small-Businesses-That-Blog-Get-55-More-Website-Visitors.aspx#ixzz10BLBXx00
  2. Brand Awareness, Loyalty Are Top Content Marketing Goals. There are a number of reasons why marketers are adopting content marketing strategies. Marketers most widely cite brand awareness (78%), customer retention (69%), customer recruitment (61%.
  3. Social media (excluding blogs) and article posting are the most popular tactics and are currently used by 79% and 78% of B2B marketers, respectively (Figure 1). Beyond our top two, B2B marketers report relatively high adoption of in-person events (63%), eNewsletters (61%), case studies (55%) and blogs (51%).