The 2009 Smart Grid Implementation Summit will address these questions specifically through the actual experience of leading power utility companies deploying these programs. The event will bring together senior level executives from electric power utility companies, smart grid technology companies and policymakers from state and federal governments to identify business models that work, IT deployment strategies, improvements to policy framework and interoperable standards development paths. If you are in the process of developing, refining and executing your business plan, please take a few minutes to read through the agenda, and then visit our website – www.iqpc.com/us/smartgrid.

1. Register by
May 22nd to SAVE
up to $798
Smart Grid August 17-19, 2009
WASHINGTON, DC
Implementation The Industry “HOW TO” Event
summit
TM
for Launching, Implementing and
Operating Smart Grid Projects
STAKEHOLDER DRIVEN
DIALOGUE among our Learn how to turn the economic opportunity of Smart Grid
distinguished panel of into reality:
speakers including: Plan a Smart Grid Project
Model for geographic, operational and efficiency assumptions in constructing
your BUSINESS CASE
Electric Power Utility Leverage regulatory incentives for smart grid pilots in your state and on the
Companies: federal level
AUSTIN ENERGY Increase customer retention through smart grid pricing and service
NATIONAL GRID
SEMPRA ENERGY Fund a Smart Grid Project
Weigh costs and advantages of market pricing schemes for smart grid:
PEPCO HOLDINGS INC.
hourly pricing, peak time rebate and critical time pricing
PACIFIC GAS & ELECTRIC COMPANY Quantify expenditures from fuel, technology deployment, workforce
DUKE ENERGY training and the costs savings of load reduction, efficiency and deferred
asset build-out for traditional electric operations
Run a Smart Grid Project
State and Federal Integrate smart grid technology with internal infrastructure to reduce
Policymakers: interference with operations
U.S. DEPARTMENT OF ENERGY Integrate distributed energy resources and reduce emissions
NATIONAL INSTITUTE FOR STANDARDS AND Serve load pockets without building expensive new power lines
TECHNOLOGY Understand standards for implementing and operating smart grid
technology
FEDERAL ENERGY REGULATORY COMMISSION
DC PUBLIC SERVICES COMMISSION
Chase Stimulus Dollars
Ensure that your proposal for stimulus money is highlighting the specific
requirements of the federal criteria for funding grants
Smart Grid Technology Engage with the federal programs for energy efficiency and renewable
energy and target the available financing
Companies:
Gain perspective on the federal coordination efforts for interoperability and
DELOITTE SERVICES LP communication standards development
GE ENERGY TRANSMISSION AND
DISTRIBUTION
mPHASE TECHNOLOGIES Media Partners:
HORIZON ENERGY GROUP
www.iqpc.com/us/smartgrid • 1-800-882-8684

2. Smart Grid August 17-19, 2009
WASHINGTON, DC
Implementation The Industry “HOW TO” Event
summit
TM
for Launching, Implementing and
Operating Smart Grid Projects
Dear Colleague,
It is rare that a utility company has WHO WILL ATTEND:
not at least considered the moderniz
the deployment of smart grid tech ation of its grid and
nologies. Continually growing dem CFOs, CIOs, SVPs, VPs, Directors and
infrastructure, ageing workforce and and for electricity, old Managers responsible for:
imperatives for carbon reduction are
utilities to reconsider the current busin pressuring
model for smart grid truly exist? Wha
ess model. However, does a functiona
l business
• Smart Grid and AMR/AMI/MDM
t is the realistic effect of smart grid
technology on
Metering
improving operations, reliability, custo
mer retention and asset utilization Distribution Operations
? •
The promise of smart grid is clear • Distribution Automation
to all the stakeholders: more effec
transmission, cleaner energy and tive energy
empowering customers to monitor • Distributed Generation
contribute self-generated resources their own demand and
back into the grid. To realize these
to construct a business case for smar promises, you need • Asset Management
t grid, quantifying all costs and bene
technology partners to build out and fits and indentify
manage your smart grid. Additiona
lly, you need to
• Demand Response
train your workforce to operate the
modernized grid, and then forecast
consumer behavior under a new tech and manage your • Electric Operations
nology and pricing paradigm. Addi
to be aware of both the regulator tionally, you need
y incentives and requirements that • Customer Service
constrain your business goals. can either expand or
• Information Technology
Taking place in Washington, DC from
August 17 – 19, the 2009 Smart
• Meter Data Management
Implementation Summit will addr Grid
ess these questions specifically throu
gh the actual
• Smart Appliances
experience of leading power utilit
y companies deploying these prog
bring together senior level executive rams. The event will
s from electric power utility compani
technology companies and policymak es, smart grid
business models that work, IT depl
ers from state and federal governme
nts to identify Sponsorship and Exhibition
oyment strategies, improvements
and interoperable standards developm
ent paths.
to policy framework Opportunities
If you are in the process of developin Sponsorships and exhibits are excellent
g, refining and executing your busin opportunities for your company to
take a few minutes to read through ess plan, please
the agenda, and then visit our web showcase its products and services to
www.iqpc.com/us/smartgrid. I look site –
forward to meeting you in Washing high-level, targeted decision-makers
the most important meeting of the ton in August, at
year for electric power industry. attending the Smart Grid Implementation
Best regards, Summit. IQPC and Energy IQ help
companies like yours achieve important
your learning sales, marketing and branding objectives
P . Maximize
.S
attending our
by setting aside a limited number of event
experience by sponsorships and exhibit spaces – all of
rkshops! Se e
interactive wo
which are tailored to assist your
Tatiana S. Diykova
gister today! organization in creating a platform to
Senior Conference Director page 3 and re maximize its exposure at the event.
IQPC
For more information on sponsoring or
exhibiting at the Smart Grid
Implementation Summit, please contact
Mario Matulich at (212) 885-2719 or
sponsorship@iqpc.com.
2 www.iqpc.com/us/smartgrid

3. Pre-Conference Workshops
Monday, August 17, 2009
12:15 – 3:15 12:00 Registration for Workshop A. Lunch will be served.
A Projecting the Economic Value of an Investment in Smart Grid and Building the Business Case
Smart grid projects are capital intensive, impact different • Quantifying societal benefits such as avoided generation
departments within the utility organization and affect the cost investment, reduction of a carbon footprint and assessing
of energy and service levels for the end-users. This workshop intangible customer benefits
will guide participants through steps required to perform an
analytic assessment of the economic value of a smart grid How you will benefit:
project before committing to actual deployment or before • Understand the choice of a project within the constraints of
making a decision to scale up an existing Automated Metering limited finances and in situations where working capital
Initiative. recovery is limited by the regulatory process
• Avoid making common generic assumptions that may
What will be covered: compromise the financial success of your project
• Modeling assumptions present in regional variations such as • Identify sensitivities in your risk assessment and benchmark
regional conditions of service reliability criteria, cost of against your industry peers
building a new generation, information requirements for
customers and tax laws Workshop Leader: Branko Terzic, Regulatory Policy
• Estimating the timing and sequencing of benefits and costs Leader – Energy & Resources, Deloitte
of a project
3:30-6:30 3:15 Registration for Workshop B
B Integrating Smart Grid Analysis and Valuation into Utility Enterprise Business Planning
Smart grid technology and smart grid projects are fairly new savings
to the industry but accurate evaluation of smart grid • Quantifying financial and operational implications of
performance and impact on existing assets and operations is renewables and distributed resources integration
essential for utility business forecasting. This workshop will • Capital planning and budgeting implications
guide participants how to execute business planning initiatives
that account for these new and changing business How you will benefit:
considerations. In this session, you will gain a clear approach • Enhance the robustness of your business case
for properly integrating Smart Grid and business planning. • Plan and account for environmental compliance and
sustainability
What will be covered: • Monitor your project's performance and identify areas for
• An analytic framework to determine business and operating corrective action
model impacts of smart grid projects
•
Accounting for reliability benefits, operating efficiencies and Workshop Leaders: Jere Jacobi, Partner, ScottMadden
and C. Scott Wilson, Partner, ScottMadden
3 REGISTER ONLINE AT www.iqpc.com/us/smartgrid OR CALL US AT 1-800-882-8684

4. Main Conference Day One
Tuesday, August 18, 2009
7:30 Registration & Coffee • Implementing smart grid pilots in the urban areas
• Evaluating an opportunity to implement a microgrid
8:00 Chairperson’s Welcome and Opening Remarks Patrick Hogan
Senior Vice President of Network Strategy
8:15 Keynote: Electric Dreams and Harsh Realities: National Grid
Meeting Future Utility Operating Challenges
with Smart Grid and Leveraging the 10:30 Morning Networking Break
Administration’s Support for Energy Efficiency
Smart grid technology is hailed as the “silver bullet” to address 11:00 Double Session with Roundtable Discussion:
electric utility challenges of the ageing infrastructure and the Building Smart Grid - Internal and External
regulatory requirements for clean energy. As the financial provisions Business Case to Gain Support for a Smart Grid
of the 2009 American Recovery and Reinvestment Act encourage Project from Utility Leadership and Public
and support smart grid demonstration projects in all areas of the Utility Commissions
country, what are the implications for the electric power industry in
forecasting operations and profits for the next 5 years and what is Part One: Case Study Presentation
the potential to realize the promises of this new technology? First and foremost, a smart grid project is an IT extensive exercise
Learn how to: which requires a utility to make decisions on the technology side
• Position your company in the framework of technology while streamlining cash to be able to invest in metering and
solution providers and regulators to find opportunities to sensoring equipment. Given the plethora of existing options and
optimize electricity transmission and generate power savings models for smart grid, what is the structure of a business case
• Examine the future in new and innovative smart grid for smart grid that includes the technology vision, planning,
technology products development and operations across the entire enterprise? How
• Identify which project areas of smart grid stand to gain the most does an internal business case for utility leadership differ from an
from interoperable standards external business case for regulators?
• Access government funded financial incentives and provide Learn how to:
• Project operational efficiencies obtained through principal
sector resources
benefits of smart grid
Adam Grosser • Analyze costs and functionalities of multiple technology options
General Partner • Prepare economic projections to support regulatory cost-
Foundation Capital recovery proposals to state regulators
• Conduct a preliminary value assessment for the installation of
Foundation Capital is one of the foremost venture capital investors
and experts in the clean-tech industry, having invested $150 smart grid and its supporting IT network and infrastructure
million in green companies since 2003. Most recently, the firm Part Two: Peer to Peer Roundtable Discussion
was selected to be a partner to the U.S. Department of Energy’s Session attendees will break up into small groups for in-depth
Entrepreneur in Residence program, which aimed to develop new discussions focusing on benchmarking key metrics, ROI and
clean-energy technologies. Foundation Capital looking at the governance structures
power of the electric network and at applications that can be
Andres Carvallo
layered on top of the existing networking infrastructure, including
CIO
demand response and energy portals for end users that would let
Austin Energy
them see the energy they are using real time.
9:00 Double Session with Roundtable Discussion: 12:30 Networking Lunch
Identifying an Opportunity for a Smart Grid 1:30 Cost Benefit Analysis of a Smart Grid Project -
Project and Determining its Scope How to Finance Capital Expenditures and
Part One: Case Study Presentation Project the Scalability of Smart Metering
Given the need of capital expenditure outlay within a regulated rate The fundamental challenge of implementing a smart grid project is
structure, are smart grid projects commercially viable? Utilities take cost. Less than 5% of the U.S. population is wired to smart grid,
different paths to creating a smart grid pilot, primarily in mostly through smart grid pilots. Replacing hundreds of millions of
accordance with regulatory and business drivers that differ across meters and wiring is expensive and consumers may be unwilling to
states and regions. What is the strategy to perform an analytic bear costs for smart meter equipment and installation passed on
assessment that incorporates new technology and business models through rate increases. However, the smart grid’s promise of energy
on top of the existing assets and operations? efficiency and cost savings was the driver for SEMPRA Utilities in
Learn how to: structuring their pilot project.
• Apply an analytic framework to assess strengths and weaknesses
Learn how to:
of project partners in the technology and in public sectors • Assess fixed costs of a smart grid project such as investment in
• Evaluate different geographic locations for the project deployment
infrastructure, technology and personnel training
• Review the opportunities and imperatives provided by the local • Project variable operating costs for the duration of pilot life
regulatory framework (federal, state and local) • Quantify benefits of the project in terms of fuel expenditure, load
• Decide on project phases: from AMI to HAN
reduction, and implications for workforce such as meter readers
• Analyze data from the pilot for next stages of the project
Part Two: Peer to Peer Roundtable Discussion
Session attendees will break up into small groups for in-depth Terry Mohn
discussions around the following topics brought out in the Technology Strategies and Enterprise Architect
main session: SEMPRA Utilities
• Strategies to engage public sector stakeholders to gain support
for smart grid pilots
4 REGISTER ONLINE AT www.iqpc.com/us/smartgrid OR CALL US AT 1-800-882-8684

5. Day One continued...
2:15 Double Session with Roundtable Discussion: 3:45 Afternoon Networking Break
Leveraging Technology for Demand Response
Electric Delivery Systems and Improved 4:15 Panel Discussion: The View from Washington:
Customer Service and Care Regulatory and Policy Directions and Impacts
As stated in Title XIII of the Energy Independency and Security Act of
Part One: Case Study Presentation 2007, it is the policy of the United States to support modernization
Deployment of demand response technologies will improve of the Nation’s electricity transmission and distribution system. The
energy choice and control available to consumers. In-home pre- American Recovery and Reinvestment Act of 2009 provides Federal
cooling, ‘smart' thermostats, and the usage of hybrid vehicles are funding to assist in accelerating modernization of the nation’s
all technical tools that incorporate the real-time knowledge and electricity grid to create a Smart Grid. This session will address
intuitive technology necessary for consumers and businesses to opportunities to receive Federal funding for Smart Grid and the
manage their electricity spend and usage proactively and initiatives of the Federal Smart Grid Task Force, including:
effectively, while actively participating in the conservation effort. • Process and criteria for receiving Federal funding under the
The integration of demand response technologies with AMI will American Recovery and ReInvestment Act
serve as the focus for the deployment of a smart grid. • Leveraging other funding available from the Department of Energy
• Opportunities to engage with the Federal Smart Grid Task Force
PEPCO will share its vision of a smart grid and how to deploy on issues of concern to the electric power industry
technology in the customer home and across the entire • Opportunities for the electric power industry to inform the
distribution and transmission system in an integrated manor will workings of the agencies comprising the Federal Smart Grid Task
provide the maximum benefits for the customer, the environment Force
and the company. It will also discuss how information gleaned
from an intelligent grid enables utilities to provide smarter, faster Panelists are members of the Federal Smart Grid Task Force,
and more proactive service to its customers through more including:
effective customer care, customer management and improved Dan Ton
customer information systems. Systems Integration Team Lead, Office of Energy Efficiency
and Renewable Energy
Introduction by: U.S. Department of Energy
Grace Hu EXTENDED Q&A WITH
Chief Economist Steve Bossart THE AUDIENCE
DC Public Services Commission Senior Manager and Technical
Advisor, National Energy Technologies Laboratory
Part Two: Peer to Peer Roundtable Discussion U.S. Department of Energy
Session attendees will break up into small groups for in-depth
discussions focusing on: 5:15 Close of Day One
• Forecasting and managing consumer behavior
• Workforce training programs
• Customer service management for smart grid
William Gausman
Senior Vice President for Asset Management and Planning
Pepco Holdings Inc.
Main Conference Day Two
Wednesday, August 19, 2009
7:30 Registration & Coffee • Communications
• Batteries and renewable energy storage
8:00 Chairperson’s Opening Remarks Moderator:
Branko Terzic
8:15 Thought Leadership Panel Discussion: The Regulatory Policy Leader – Energy & Resources
Future of Smart Grid Technology Deloitte
Although basic technologies that would enable an intelligent
power grid are available today, visionary companies are Panelists include:
developing solutions for the future challenges of a modernized Bob Gilligan,
electric grid system. This session will highlight some of the Vice President
cutting-edge technologies that are preparing for the full scale GE Energy Transmission and Distribution
deployment of smart grid initiatives surrounding the following Ronald A. Dorando
topic areas: EXTENDED Q&A WITH
CEO
• Infrastructure THE AUDIENCE
mPhase Technologies
• Metering
5 REGISTER ONLINE AT www.iqpc.com/us/smartgrid OR CALL US AT 1-800-882-8684

6. Day Two continued...
9:15 Interoperable Technology Standards Roadmap metering project to a more sophisticated structure monitoring and
At the national level, standards are needed so that innovations can controlling the flow of electricity. Emerging technologies are
interact seamlessly. The National Institute of Standards and allowing new techniques for improved grid control and
Technology, part of the Commerce Department, is expected to managements but are also significantly increasing the data
present only a rough framework by the summer. But what forms do throughput. As systems grow more complex and data flow
standards take? How do they achieve wide adoption? Can we have increases by volumes, control centers need new tools and processes
one standard that ensures full interoperability? Do they make us to help operators perform critical tasks and make quick, accurate
more vulnerable to cyber security and privacy attacks? What about decisions. How does a power company scale up its deployment of
legacy systems or stifling future innovation issues? Learn about the smart grid? In this session, learn from PG&E’s experience how to:
• Measure benefits to customers from operations to achieve
efforts of the utility industry and regulatory bodies such as FERC and
NIST to collectively address interoperability challenges through: regulatory approval of the upgrade case
• Implement a decision making framework for selecting technology
• The Gridwise Architecture Council
• Open Smart Grid Subcommittee of the Utility Communications partners for installation of a home area network, including
Architecture International Users Group deciding on investment in different proprietary standards
• Achieve customer buy-in and participation in the program
• The provisions of the 2007 Energy Independence and Security Act
through financial incentives and public education programs
Dr. David Wollman
Chief of Quantum Electric Metrology Division Andrew Tang
National Institute for Standards and Technology Senior Director Smart Energy Web
Pacific Gas & Electric Company
Jaime Simler
Deputy Director, Office of Energy 2:45 Afternoon Networking Break
Market Regulation EXTENDED Q&A WITH
Federal Energy Regulatory THE AUDIENCE
3:15 Integrating Clean Energy into the Smart Grid
Commission The energy world is changing. Consumers’ interest is increasingly
green and self-determining, grid complexities are increasing, and
10:15 Morning Networking Break the political landscape is shifting. While significant time and money
today is focused on large wind plants, the massive change
10:45 Public – Private Sector Working Groups: challenging the roots of the electric system is really happening
Triangulating Standards from the Perspective with distributed renewables. This is the disruptive arena for the
of Utility Industry, Smart Grid Technology next 20 years driven by consumers and the greening of America.
Companies and Policymakers This is the arena that requires significant intelligence in the grid
In this interactive session you will break into small groups and and a new regulatory model. This session will explore:
exchange with your utility peers, public sector stakeholders and • Nexus of clean energy and Smart Grid strategies
smart grid technology companies industry needs, ideas and • Benefits of an integrated renewables Smart Grid
initiatives for standards development and formulation implementation plan
surrounding the following topics: • Lessons from those who have already embarked on this path
• Cyber security
• Communications among regional market operators, utilities, Steve Pullins
service providers and consumers President
• Ensuring that the bulk power system operators have wide-area Horizon Energy Group
situational awareness with equipment that allows them to
monitor and operate their systems 4:15 Quick Fire Session: 30 Ideas in 45 Minutes -
• Coordinating operation of the bulk power system with new Lessons for Private and Public Sector
and emerging technologies for renewable resources, demand Utility companies, public sector stakeholders and technology
resources, electricity storage and electric transportation systems companies will break down the business models, technological
innovations and policy activities that have had the greatest
12:15 Networking Luncheon impact on their smart grid development initiatives. The panel will
also brainstorm next-steps and outline key takeaways for the
1:15 Case Study: Implementing a Smart Grid conference participants.
Deployment Strategy Moderator:
Duke Energy’s deployment plan for the Utility of the Future Steve Pullins
project includes installation of smart meters and President Panelists will provide their
communications, system optimization correlating data to allow top 6 tools for smart grid
Horizon Energy Group
fine-tuning of voltages and reactive power and eventually implementation
microgrids. Learn how the company identified and resolved Panelists include:
operational, technical, and regulatory issues pertaining to Andrew Tang Steve Bossart
network infrastructure deployments, including: Senior Director Smart Senior Manager and
• Development and planning of the deployment strategy (and Energy Web Technical Advisor,
overall design basis coordination) Pacific Gas & Electric Company National Energy
• Addressing the need to technical standards and selection of
Patrick Hogan Technologies Laboratory
technology partners U.S. Department of
• Coordination of enterprise SmartGrid applications to deliver
Senior Vice President of
Network Strategy Energy
system and customer benefits across all applicable jurisdictions
National Grid Grace Hu
A Representative of Bob Gilligan Chief Economist
Duke Energy Vice President DC Public Services
GE Energy Transmission and Commission
2:00 Case Study: Utility-Technology Partnership on a Distribution
Smart Grid Project – from Implementation to
Operational Process Management
Currently, PG&E is deploying one of the largest smart meter 5:00 Chairperson’s Closing Remarks and Close of
programs in the country and making a transition from a pure Conference
6 REGISTER ONLINE AT www.iqpc.com/us/smartgrid OR CALL US AT 1-800-882-8684

7. Registration Information
Qualified Utility Companies:
Register by Register by Register by Register by Standard
5/22/09 6/5/09 6/19/09 7/17/09 Pricing
(save $400) (save $300) (save $200) (save $100)
Conference Only $1,199 $1,299 $1,399 $1,499 $1,599
All Access Pass (save $798) (save $698) (save $598) (save $498) (save $398)
(Conference + 2 workshops) $1,899 $1,999 $2,099 $2,199 $2,299
Workshop(s) $549 each $549 each $549 each $549 each $549 each
Government Officials & Commissions: All Others:
Standard Register by Register by Standard
Price 6/19/09 7/17/09 Price
(save $600) (save $300)
Conference Only $999 Conference Only $1,999 $2,299 $2,599
All Access Pass (save $598) All Access Pass (save $998) (save $698) (save $398)
(Conference + 2 workshops) $1,499 (Conference + 2 workshops) $2,699 $2,999 $3,299
Workshop(s) $549 each Workshop(s) $549 each $549 each $549 each
Please see the website at www.iqpc.com/us/smartgrid for an explanation of Utility companies, Government Officials & Commissions, and All Others
Please note multiple discounts cannot be combined.
About the Organizer: A $99 processing charge will be assessed to all registrations not accompanied by credit card
payment at the time of registration.
MAKE CHECKS PAYABLE IN U.S. DOLLARS TO: IQPC
* CT residents or people employed in the state of CT must add 6% sales tax.
TEAM DISCOUNTS
For information on team discounts, please contact IQPC Customer Service at 1-800-882-8684.
Energy IQ, a division of IQPC, is dedicated to Only one discount may be applied per registrant.
providing practical, detailed information through Special Discounts Available: A limited number of discounts are available for the non-profit sector,
conferences, training courses, webinars and our government organizations and academia. For more information, please contact customer service at
1-800-882-8684.
monthly e-newsletter. By providing accurate,
objective and up-to-date developments and trends Details for making payment via EFT or wire transfer:
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Payment Policy: Payment is due in full at the time of registration and includes lunches,
refreshment and detailed conference materials. Your registration will not be confirmed until
payment is received and may be subject to cancellation.
For IQPC’s Cancellation, Postponement and Substitution Policy, please visit
Venue: www.iqpc.com/cancellation
Special Dietary Needs: If you have a dietary restriction, please contact Customer Service at 1-
The venue is to be announced. Please check the 800-882-8684 to discuss your specific needs.
website at www.iqpc.com/us/smartgrid for updates
©2009 IQPC. All Rights Reserved. The format, design, content and arrangement of this brochure
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Act and common law principles.
Media Partners:
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8. International Quality & Productivity Center
REGISTRATION CARD 535 5th Avenue, 8th Floor
YES! Please register me for New York, NY 10017
Smart Grid
❑ Main Conference Implementation
❑ All-Access Pass
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TM
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Smart Grid August 17-19, 2009
WASHINGTON, DC
Implementation The Industry “HOW TO” Event
summit
TM
for Launching, Implementing and
Operating Smart Grid Projects
Learn how to turn
the economic opportunity of
Smart Grid into reality: Media Partners:
• Plan a Smart Grid • Run a Smart
Project Grid Project
• Fund a Smart Grid
Project
• Chase Stimulus
Dollars
www.iqpc.com/us/smartgrid • 1-800-882-8684