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Differing Approaches to Industry-University Engagement

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Differing Approaches to Industry-University Engagement -- A Panel Introduction and Presentation at the University Industry Demonstration Partnership meeting, December 2-4, 2008, at National Academy of Sciences, Washington, DC

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Differing Approaches to Industry-University Engagement Eric Giegerich, UC Berkeley Sherylle Mills Englander, UC Santa Barbara Susan Capella, Intel University Industry Demonstration Project National Academy of Sciences Washington, DC December 4, 2008
Differing Approaches ,[object Object],[object Object],[object Object]
Conventional Engagement Models at Universities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Conventional Engagement Models at Companies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Differing Approaches – Open Questions ,[object Object],[object Object],[object Object],[object Object]
Panel Format ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Differing Approaches to Industry-University Engagement Eric Giegerich Office of Intellectual Property & Industry Research Alliances (IPIRA) University of California, Berkeley University Industry Demonstration Project National Academy of Sciences Washington, DC December 4, 2008
A Berkeley View? ,[object Object],Is there a Berkeley View of University – Industry Partnerships? ... Their goal: To discuss a change from conventional wisdom. To reinvent from the bottom up. They call it… The View from Berkeley
A Berkeley View? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],No Manifesto. Decentralized. Free Speech. But…
Industry Alliances Office IAO Office of Technology Licensing OTL A Berkeley View ,[object Object],[object Object],[object Object],[object Object],[object Object]
A Berkeley View ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],--Staffing for Industry Research Partnerships
A Berkeley View ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],--Relationship Focus
A Berkeley View ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],--Operating Philosophy
A Berkeley View ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],--New Success Metrics
A Berkeley View --Another Metric
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],A Berkeley View --Another Metric
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],From Berkeley… Some Examples
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Example 1 of U-I Engagement Models Mobile Millennium
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Example 1 of U-I Engagement Models Mobile Millennium
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Example 2 IMPACT Integrated Modeling Process and Computation for Technology Marvell Microfab Lab
Example 2 IMPACT Integrated Modeling Process and Computation for Technology
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Marvell Microfab Lab Example 2 IMPACT Integrated Modeling Process and Computation for Technology
[object Object],[object Object],Example 2 IMPACT Integrated Modeling Process and Computation for Technology ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Example 3
Example 3 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Example 3
Example 3 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Example 4 http://www.berkeley.edu/news/berkeleyan/2008/03/05_footprint.shtml A licensing or sponsored research opportunity?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Example 4 Our Strategy: Rather than license exclusively, technology is accessed through membership under a Technology Access Program. (TAP)
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Example 4
Example 5 Socially Responsible IP Management ,[object Object],[object Object],[object Object],[object Object],[object Object],Two Collaborative Research Agreements
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Example 5 Socially Responsible IP Management
Example 5 Socially Responsible IP Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A Berkeley View ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],No Manifesto. Decentralized. Free Speech. But…
Contact ,[object Object],[object Object],[object Object],[object Object],[object Object]
Differing Approaches – Panel Q&A ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Differing Approaches to Industry-University Engagement

  • 1. Differing Approaches to Industry-University Engagement Eric Giegerich, UC Berkeley Sherylle Mills Englander, UC Santa Barbara Susan Capella, Intel University Industry Demonstration Project National Academy of Sciences Washington, DC December 4, 2008
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  • 7. Differing Approaches to Industry-University Engagement Eric Giegerich Office of Intellectual Property & Industry Research Alliances (IPIRA) University of California, Berkeley University Industry Demonstration Project National Academy of Sciences Washington, DC December 4, 2008
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  • 15. A Berkeley View --Another Metric
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  • 21. Example 2 IMPACT Integrated Modeling Process and Computation for Technology
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