2011 06 01 (uned) emadrid fcardinali exactls mobile learning myth or realityr theory trends and cases

1. eXact learning solutions © 2011 Mobile Learning: Myth or Reality?Theory & Case Study Fabrizio Cardinali SVP Global Business Development eXact learning solutions S.P.A. CEO, eXact learning solutions North America Chair, European Learning Industry Group Board of Directors, IMS Global Learning Consortium Scormcowriter & reviewer, ADL Global Advisor, Open Knowledge Initiative MIT

2. Mrs Vivianne Reading 2000-2005: PRODI Commission – Education & Culture Commissioner 2006- 2010: BARROSO Commission – Media & Information Society Commissioner 2010-2015: BARROSO Commission – Legal Affairs Commissioner I2010 Work Program ( Prague Declaration) Ias Interoperability (Integrating all European IT Systems for an Open European Information space) Ias Individualization (Including all European Citizens, Employees and Students with no one left behind) Ias Innovation (Investing in wiser and wider RD Programs to stimulate European Creativity and Invention) Mission ? Enabling Europe’s Knowledge Economy to Survive Global Crisis and Competition Helping Europe to invent “The next big thing..” in TEL (Technology Enhanced Learning) Mission Making Europe THE Leading Knowledge Society by 2005 eEurope 2005 workprogram (The Lisbon Agenda) ?

4. Uni of Penn Wharton School teamed with Caliber, a spin-off from Sylvan Learning.

5. Uni Cornell spun off eCornell with $12 million internal investment

6. UNext created CardeanUniversity with Columbia, London School of Economics, Carnegie Mellon, Stanford, and Chicago Universities.

7. Temple University formed “Virtual Temple”

8. Pensare teamed up with Duke University.

9. Click2Learn teamed with NYU Online.

10. North Carolina, Harvard, and USC went to University Access for help in getting online.

11. Harcourt Higher Education was launched as a college in 2000 and confidently predicted “50,000 to 100,000 enrollments within five years.”

13. Fathom needed ~$30 million in internal financing Faculty became restive, closed in early 2003

14. Cardean laid off over half work force –”restructures”.

15. Temple University closed virtual Temple.

16. NYU folded NYUOnline back into the campus.

17. Harcourt gone after enrolling 32 students in 2001.

18. eCornell open BUT with reduced expectations.

19. Britain’s Open U. closes US branch -$20 M later.

20. Caliber goes bankrupt- acquired by iLearning(Sylvan).

21. University Access -> Quisic withdraws from H.Ed.

22. Uk Government closes down UkeUand NHSU Web 2.0 Viral & Social Content Distribution Performance & Talent Management New Generation Educational Publishing Technical and Business Models (Marchitectures) 1° Generation eLearning “Unsatisfied User” Issue Skills & Competency management New Generation Educational Content Repositories Distributed, Open & Interoperable Cloud Services & Content Repositories Personal Portfolio & Indentity Management Mobile & Location Based Content Distribution Labor & Recruitement Management Personal Development Plans Copyright 2010 Giunti Labs – No Reproduction without written agreement

23. 15 Years eLearning Platforms & Architectures ….Interchanging Standard Contents …To Open Standard Data bindings From Offline CBT to Web based closed and proprietary solutions eLearning Service OrientedArchitectures (SOAs) High Portability High Productivity High Flexibility School Management School Management Learning Knowledge Testing Management Content Management Testing Management Content Management Standard Content Learning Management System Virtual Classroom Learning Management System Virtual Classroom CRM CRM HR management HR management ERP ERP Publishing Application B Application A Effort Extended Learning Services ePMS (Portfolios) SCM (Skills & Competency Management ) IM (identity Management) Mobile learning TV Learning Virtual Worlds... Complexity Ubiquitous, Wireless, Broadband and Mobile Cloud based Services For Learning Experience Personalization Personal Ambient Learning Services (PALs) The Holy Grail of Learning Technologies ..creating innovative Digital Cloud Marketplaces and “Markitectures” for learning contents personalization ..relying on Distributed & Interoperable Business Stakeholders... eLearning Platforms BEFORE SOA Digital Knowledge Repository Services Learning Content Management Services Digital Content Marketplace ….and After Distributed Cloud Services Implementation First Generation eLearning Vendor “Lock In” Syndrome Web 2 Portals Learning Management Systems

25. Real Time

27. 15 Years of Learning Pedagogy & Formats Learner Satisfaction Motivate – Engage – Remediate Each one Meaningful Learning Scientific Research New Music or Architecture Well Designed Audio Visual Instructions Clarification of Relationships Between Concepts Mobile Learning Most Reasearch and Intellectual Production School Laboratory Work Lectures or Most Text Books Representations Game Based Learning Social Learning Viral Learning Moltiplication Tables Applying Formulas to Solve Problems Trial & Error Puzzle Solutions Learner Freedom Associative Exploratory Learning (eg social learning, peer n reiew) ROTE Learning Location Based Learning .... Constructive Personal Learning (Self Development, Talent Expression, The Joy of Learning,…) Behavioral Prescriptive Learning (eg Regulatory, Compliancy,…) Electricity Killer Technology for Industrial Society Electricity Killer Technology for Industrial Society Personal Ambient Learning ( Personalized, Contextualised, Localised, Rich & Un Formal) The Joy of Learning ! Broadband, Mobile & Ubiquitous Internet eLearning 2.0 (Grass Root Formats) Personal Ambient Learning (Media, Skills, Location & Context Aware) Killer Technology for Knowledge Society UNSATISFIED USER Syndrome (OK for mandatory, ie compliancy & regulatory training Only…) eLearning 1.0 (Poor Media, Prescriptive WBT TUTORIALS) Modified slide from “Learning how to learn”, Joseph D. Novak, D. Bob Gowin

29. Used Textbooks comprise only 25-30% of all those in the market

30. Faculty Gudilines emerge seeking to prohibit faculty from assigning a textbook if they do not plan to use at least 50 percent of its content in the course.

33. Skills & Competency Based Pesonalization

35. With many pros...

36. ..And some cons... ..favouring a new market dawn...

37. Towards Ipad Learning Adding an Ipad to Your Existing learning content architecture Ipad Android Blackberry Windows Mobile Authorisation & Authentication Collaboration & Social Networking Content Search, Download & Play Interface Interface Interface Server Side(eXact Mobile Server) SCORM Content Tracking Streaming, PodCasting Interface Interface Interface SCORM Content Sequencing Interface Location Based Learning Other Optional SOA Services SOA Services Client SideExtesnion GLOVE Iphone

38. IPAD & Android native app

39. Mobile Learning Scenario 1Just in Time Medical Education Phase 1: Medical experts produce Mobile Learning Pills™ for Immediate Care of Newborn.. Phase 2: Emergency Health managers Publish Learning Pills where needed, JIT…. Steps of Immediate Care Project Millennium Village Mayange Phase 3: … New Mothers receive personalised JIT Learning and… A World Telcom Infrastructure provider.. wants to provide an innovative means for Just in Time Training (Instant Training) for health management to development countries using the main means of massive comunication: the cell phone. And using the set up also to collect field based udpated info… Phase 4: ….Feedback Demographic info whilst highly motivated..

40. Mobile Learning Scenario 2 Location Based Sales Support Installed LearnPills Step 1: The Training dept. rapidly creates Learning Pills & Testing Pills™ for Blackberries ™ using a standard rapid Authoring tool (DEVICE & CHANNEL BASED PERSONALIZATION) Step 2: …Geo locates Learning Pills and Tests using mashup of Microsft Virtual Earth in its Authoring environment (LOCATION BASED PERSONALIZATION) Step 4: PROFILED Employees receive Personal Learning Pills to download and play on their Blackberries ™ related to their location of work The Marketing department of a Innovative Telco Company has to launch a new Product on the market upskilling all his workforce in 1 month whilst staying on the field and on the move… Step 3:Publishes Learning Pills onto the Corporate Mobile Server interfaced to the standard learning infrastructure (Corporate LMS …) Step 5: The mobile device sends back performance tracking (SCORM) to Corporate’s LMS/LCMS/EPMS

41. And What’s Next? Glimpses from the Future... eXact learning Research Bridging Your Content Strategy Towards the Future. Whatever It May Be.

42. Future Scenarios Industrial Training & Performance Support Location Based, Wearable, Enterprise Workspace Embedded Phase 3: Users access Information where needed on available devices… Also with WearableTraining Phase 1:Instructional Designers retrieve reference and training materials from multiple sources Phase 4: Standard Tracked Information is returned to Corporate LMS S1000D SVG The Technical department of a Innovative Avionics Company has to provide Maintainance support on deck on a airplane now equipped with WIFI net access… VRML/XRD Phase 2: Standard eLearning Content gets located and Cached on deck using Satellite, Caching Engines and WIFI positioning technology

43. Future Scenarios: Art Education – teachers Location Based Mobile Learning Phase 1: Art Educators Harvest raw assets performing OSIDs queries to federated Repositories using Query by Metadata and/or Query by Sample Museum Repository 1 Museum Repository 2 Museum RepositoryN Query by Sample OSIDS Pluging for.. Z39.50 ZING SRW OAI MHP Flickr YouTube Google Yahoo Wikipedia Query by Metadata Phase 3: ...Expose LINKS to Blended Learning Experiences from within standard VLEs or WEB 2 Portals Phase 2:Art Educators Author Multi Channel Contents , store them in federated DRs and GEO locate them in Real & Virtual Worlds LINK to Repository With Player Digital Repository Federation

44. Future Scenarios – Art Education - Students Location Based Mobile Learning Text Books NEW Generation Content Production, Management & Repository Systems WEB MUSEUMS 3G Devices LIBRARIES Digital Boards PUBLISHER’s Services Virtual Learning Worlds eBooks GPS Device

46. 11:52:00 PM: Book Publishing (1490)

48. 00:00:00 PM : The Next Big Thing Ubiquitous, Mobile, Broadband, Personal Ambient Learning & Publishing Innovating Educational Publishing Rose Monastry, Oslo Norway, 1491 The G.I.S. (Gutenberg Innovation Syndrome) 1490 : “Dear Gutenberg, Wonderful but….what else can we do with it apart printing the Bible?!**!” From the audience at the first public presentation of Gutenberg’s quantum leap publishing invention From a show called Øystein & Meg (Øystein & I) produced by Norwegian Broadcasting television channel ( more)

49. Facing the Gutenberg Invention SyndromeAgain and again and again…. 1895: “Dear Marconi, ...great invention!.... BUT what else can You do with Radio Waves apart transmittting a single letter over the hilltop?*!*??…… 1980: “Why should people use mobile phones if we have a phone box at every corner?!?” 1990: “Why on earth should we use emails for reaching our empoyees f we can fax all needed...?**!?” 2000: “Why should our kids use SMS messages if they can talk to each other by cell phone?!!!!*?” 2009: “Why should students want their learning materials on the IPAD or eBooks if they don’t even read their textbooks at school?!? All Media Have Been.... “New”… ...Prepare to Bridge Your “Missile” Gap... ....Before its too late! THANK YOU!