Micro-Scholarship, What it is, How can it help me.pdf
Marketing, CGS
1. LESSON AIMS To understand how US and UK films Distribute, promote and exhibit films to their audiences To look at how to prepare for Question A and how you must find your own evidence to use
2. Exam- WED 13 th May 2009 2 and a bit weeks to go!! Lessons Left: This week- P4 Thurs No Lesson Monday Thurs full mock P4/P5? Monday- Final Double Lesson EXAM
3. You need the following to be prepared for this exam A Section B response that is at least on target grade A Section C response that is at least on target grade
4. SECTION A Read the stimulus material, make notes on it like below- if statistics what trends/behaviour to they illustrate. Overall what key issues relevant to the question do they raise? Official materials promote a clear ‘star persona’. Marketing key in ‘selling’ a mainstream film Hollywood is re-using popular formula, repeated genre cycle. Similar success in UK, because of genre, star image Fans key in creating and promoting stars, alternative image to official materials
5. SECTION A What other key issues can I bring in, What evidence can I bring in? Genre/dominance of Hollywood due to synergy, horizontal integration etc Marketing and Promotion Importance of Stars and Star Persona Fandom the role of fans Evidence?! You must have case studies-MUST use materials in your pack
6. SECTION A Question: How much influence does distribution, marketing and exhibition of US and UK films have on encouraging audiences to watch films? Key Words in the Question?
