Slides for The TEDxULg http://www.ted.com/tedx/events/3576
Connect and build conversation will lead you to a better understanding of your customers needs and expectations. It will enhance your value co-creation.
But you won’t be able to build this conversations from a corporate marketing departement. You’ll need the active participation and commitment of all your co-workers. That’s the reason why the future of marketing lays in HR.
You can enhance it, by building a strong and adequate culture, knowing and working on engagement drivers, gamifiying your processes, putting people first, developping talents, strenghts and autonomy.
20. « FellowNation organizations
is a web
BUILDaround your
COMMUNITIES toolkit that helps
to share and promote their
ORGANISATION values by engaging employees
»
to tell their stories
40. STRENGTHBASED WORKDESIGN
ORGANISING WORK MATCHING INDIVIDUAL STRENGTHS AND ORGANISATIONAL OBJECTIVES
AUTONOMY
BY MINIMIZING
HIERARCHICAL
STRUCTURES
AND RULES
COLLABORATION
AMPLIFYING COLLABORATION BY STIMULATING DIALOGUE, INTERACTION AND KNOWLEDGE SHARING
41. STRENGTHBASED WORKDESIGN
ORGANISING WORK MATCHING INDIVIDUAL STRENGTHS AND ORGANISATIONAL OBJECTIVES
AUTONOMY
BY MINIMIZING
HIERARCHICAL
STRUCTURES
AND RULES
COLLABORATION
AMPLIFYING COLLABORATION BY STIMULATING DIALOGUE, INTERACTION AND KNOWLEDGE SHARING
DIALOGUE, INTERACTION AND KNOWLEDGE SHARING • AGREEMENTS • ACTIONS • OUTCOME
42. drivers
ENGAGEMENT drivers
GAMIFICATION mechanics
GAME
MISSION GOAL TO SOLVE PROBLEMS
CULTURE RULES
SELF EXPRESSION VIRTUAL PLACES
JOB COMPETITION LEADERBOARD
RECOGNITION REWARDS POINTS | PRAISE
FEEDBACK SYSTEM
SUPPORT ALTRUISM GIFT | SHARING
GROW STATUS LEVELS
ACHIEVEMENT CHALLENGES