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Educational Outreach Using
                 Social Media
              UNH Cooperative Extension, December 2009




©Leslie Poston, All Rights Reserved
OUR YOUTH




  ©Leslie Poston, All Rights Reserved
LOGIC




        ©Leslie Poston, All Rights Reserved
EMOTION




©Leslie Poston, All Rights Reserved
FEAR




©Leslie Poston, All Rights Reserved
In Reality, It’s Very Simple




©Leslie Poston, All Rights Reserved
©Leslie Poston, All Rights Reserved




All you really need to know about the online world,
             you learned in kindergarten.
Big Picture Thinking




©Leslie Poston, All Rights Reserved
REGULATION




                                                          N
              TIME




                                                       IO
                                                     AT
                                                     UC
                                                   ED
                                         SAFETY
©Leslie Poston, All Rights Reserved
Administration

                                        Education
                        TIME
                                       Counseling

                                         Tutoring

                                       Monitoring


                Where can social media fit?


©Leslie Poston, All Rights Reserved
How does someone who ISN’T a computer geek
                  keep their children safe?




                                      SAFETY

©Leslie Poston, All Rights Reserved
N
                                           IO
                                        AT
                                        UC
                                      ED
    If we find the TIME and figure out the SAFETY issues,
        how do we use it to educate, and not distract?




©Leslie Poston, All Rights Reserved
REGULATION

                               How do we know if we’re
                               following all of the rules?




©Leslie Poston, All Rights Reserved
Integration

                                      Bringing Social Media
                                         Into the School




©Leslie Poston, All Rights Reserved
t in g
                   c as
             L ive


                                      more...
©Leslie Poston, All Rights Reserved
Reaching Beyond The Classroom
                                        job simulation
         homework                                     remote tutoring

                                      collaborative projects

            research                                               causes
                                      extracurriculars

      dispute resolution
                                                multi-media creative content
©Leslie Poston, All Rights Reserved
Administration Uses
                                    budget busting
                                      awareness
                                          events
                                      fundraising
                                organization of groups
                                      scheduling
                                          hiring
                                      monitoring
                                     collaborating
                            cross-location communication
                                        listening
©Leslie Poston, All Rights Reserved
Tools




©Leslie Poston, All Rights Reserved
To Listen


                                      Search.Twitter.Com

                                        Google Alerts

                                        Google Search

                                         Aggregators



©Leslie Poston, All Rights Reserved
To Engage                             FriendFeed
                                       Google Reader
                                               Disqus
                                               Twitter
                                            Facebook
                                         Google Wave
                                      Instant Message
                                                  Ning
                                                  Blogs
                                             Websites
                                          Mobile Apps
                                           Foursquare
                                               ...more
©Leslie Poston, All Rights Reserved
To Measure
                                       Google Analytics
                                         Comments
                                           Retweets
                                        Conversations
                                       Questions Asked
                                        Interest Level
                                            “Likes”
                                          Interaction
                                         Wall Activity
                                            Insights
                                      Recommendations


©Leslie Poston, All Rights Reserved
Above all, use the flexibility and cost efficiency
                 of social media and technology to:
                                innovate
                              save money
                             communicate
                                  create
                                 educate



©Leslie Poston, All Rights Reserved
What Concerns Are Left For You?
                              (Q&A Session)

©Leslie Poston, All Rights Reserved
Leslie Poston, Magnitude Media
                         @leslie or @magnitudemedia on Twitter
                       800•501•4049 phone | 928•438•5038 fax
                               leslie@magnitudemedia.net
                                          Co-Author: Twitter for Dummies (Wiley, 2009+)
                                           Contributor: Social Media ProBook (Eloqua)
                                       Author: Grande Guide to Social Advertising (Eloqua)
                                      Author: Social Media Metrics for Dummies (Wiley, 2012)

                     If you enjoyed my presentation, won’t you recommend me on LinkedIn?
                                        http://linkedin.com/in/leslieposton

                                   Connect with Magnitude Media’s pages also:
                               http://www.linkedin.com/company/magnitude-media
                                       http://facebook.com/magnitudemedia
                                             http://magnitudemedia.net




©Leslie Poston, All Rights Reserved

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Education Outreach in Social Media

  • 1. Educational Outreach Using Social Media UNH Cooperative Extension, December 2009 ©Leslie Poston, All Rights Reserved
  • 2. OUR YOUTH ©Leslie Poston, All Rights Reserved
  • 3. LOGIC ©Leslie Poston, All Rights Reserved
  • 5. FEAR ©Leslie Poston, All Rights Reserved
  • 6. In Reality, It’s Very Simple ©Leslie Poston, All Rights Reserved
  • 7. ©Leslie Poston, All Rights Reserved All you really need to know about the online world, you learned in kindergarten.
  • 8. Big Picture Thinking ©Leslie Poston, All Rights Reserved
  • 9. REGULATION N TIME IO AT UC ED SAFETY ©Leslie Poston, All Rights Reserved
  • 10. Administration Education TIME Counseling Tutoring Monitoring Where can social media fit? ©Leslie Poston, All Rights Reserved
  • 11. How does someone who ISN’T a computer geek keep their children safe? SAFETY ©Leslie Poston, All Rights Reserved
  • 12. N IO AT UC ED If we find the TIME and figure out the SAFETY issues, how do we use it to educate, and not distract? ©Leslie Poston, All Rights Reserved
  • 13. REGULATION How do we know if we’re following all of the rules? ©Leslie Poston, All Rights Reserved
  • 14. Integration Bringing Social Media Into the School ©Leslie Poston, All Rights Reserved
  • 15. t in g c as L ive more... ©Leslie Poston, All Rights Reserved
  • 16. Reaching Beyond The Classroom job simulation homework remote tutoring collaborative projects research causes extracurriculars dispute resolution multi-media creative content ©Leslie Poston, All Rights Reserved
  • 17. Administration Uses budget busting awareness events fundraising organization of groups scheduling hiring monitoring collaborating cross-location communication listening ©Leslie Poston, All Rights Reserved
  • 18. Tools ©Leslie Poston, All Rights Reserved
  • 19. To Listen Search.Twitter.Com Google Alerts Google Search Aggregators ©Leslie Poston, All Rights Reserved
  • 20. To Engage FriendFeed Google Reader Disqus Twitter Facebook Google Wave Instant Message Ning Blogs Websites Mobile Apps Foursquare ...more ©Leslie Poston, All Rights Reserved
  • 21. To Measure Google Analytics Comments Retweets Conversations Questions Asked Interest Level “Likes” Interaction Wall Activity Insights Recommendations ©Leslie Poston, All Rights Reserved
  • 22. Above all, use the flexibility and cost efficiency of social media and technology to: innovate save money communicate create educate ©Leslie Poston, All Rights Reserved
  • 23. What Concerns Are Left For You? (Q&A Session) ©Leslie Poston, All Rights Reserved
  • 24. Leslie Poston, Magnitude Media @leslie or @magnitudemedia on Twitter 800•501•4049 phone | 928•438•5038 fax leslie@magnitudemedia.net Co-Author: Twitter for Dummies (Wiley, 2009+) Contributor: Social Media ProBook (Eloqua) Author: Grande Guide to Social Advertising (Eloqua) Author: Social Media Metrics for Dummies (Wiley, 2012) If you enjoyed my presentation, won’t you recommend me on LinkedIn? http://linkedin.com/in/leslieposton Connect with Magnitude Media’s pages also: http://www.linkedin.com/company/magnitude-media http://facebook.com/magnitudemedia http://magnitudemedia.net ©Leslie Poston, All Rights Reserved

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