2. Network with the World
How to build an international network of contacts without leaving your desk.
3. Network with without leaving your desk
the world
How to build an international network of contacts
Stella De Zotti
Australian Businesswomen’s Network
4. Network with without leaving your desk
the world
How to build an international network of contacts
Suzi Dafnis
Australian Businesswomen’s Network
5. Network with without leaving your desk
the world
How to build an international network of contacts
Mari Smith
Michele Connolly
6. Network with without leaving your desk
the world
How to build an international network of contacts
Michele Connolly
GetOrganizedWizard.com
5 Steps to Organising
Your Social Networking
7. Network with without leaving your desk
the world
How to build an international network of contacts
Overview:
1. Decide on your social networking objective
2. Choose your social networks
3. Create a social networking strategy
4. Build your social network
5. Be time-smart
Notes available at www.GetOrganizedWizard.com/resources
8. Network with without leaving your desk
the world
How to build an international network of contacts
Step 1: Decide on your social networking objective
Why are you using social networking?
• To build your profile?
• To network with other businesspeople?
• To provide a work distraction?
• To make friends?
• What else? __________________
Step 1 Summary: Be clear what you want from social networking
9. Network with without leaving your desk
the world
How to build an international network of contacts
Step 2: Choose your social networks
I focus on:
• Twitter – www.Twitter.com
• Cool; Instant
• Facebook – www.Facebook.com
• College-educated; 500 million users by 2011
• Linked In – www.Linkedin.com (less so)
• More business-focused; Recently added apps
10. Network with without leaving your desk
the world
How to build an international network of contacts
Step 2: Choose your social networks
And there are hundreds more:
• Ning communities (eg ABN)
• FriendFeed, MySpace, Beebo
• Flickr, YouTube
• Social Bookmarking sites (eg StumbleUpon)
• Social News sites (eg Digg)
11. Network with without leaving your desk
the world
How to build an international network of contacts
Step 2: Choose your social networks
If you’re a - Your social networks could include -
Photographer Flickr
Life Coach for parents of troubled teens Ning network for parents of troubled teens
Corporate professional Linked In
‘Mompreneur’ Twitter, Facebook
Work-from-home businessperson seeking Twitter, Facebook
social interaction
Other examples?
Step 2 Summary: Choose networks that match your objectives
12. Network with without leaving your desk
the world
How to build an international network of contacts
Step 3: Create your social networking strategy
✖ DON’T ✔ DO
Jump right in with self-promotion Lurk and learn
- Especially ‘local customs’ (etiquette)
Use SNs as a place to vent Provide value
- Entertain, inform, help, share information, etc
Passively wait to connect Twitter: Tweet links, @reply, RT, ask questions
Facebook: Update status, comment on others’
statuses, write on walls, post items, etc
Be aloof/boring/corporate Show a little personality
- Wish happy birthday, ask/answer questions, etc
Talk religion, politics, sex , or swear Be sensitive; it’s easy to lose friends/followers
Step 3 Summary: Take a strategic approach to social networking
13. Network with without leaving your desk
the world
How to build an international network of contacts
Step 4: Build your social networks
Attract friends/followers/connections:
• Be active & add value -> organic growth
• Have an appealing profile (uncluttered; real name, interesting bio)
• Promote your SN profiles (EGs follow)
Seek friends/followers/connections:
• Follow/friend/connect: FB suggestions; Twellow.com; MrTweet.net
Step 4 Summary: Actively build your social network
14. Network with theleaving your desk World
How to build an international network of contacts without
Promote your SN profiles in your email signature
15. Network with theleaving your desk World
How to build an international network of contacts without
Promote your SN profiles on your site’s About page
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How to build an international network of contacts without
Promote your SN
profiles on your Facebook badge
blog sidebar
Twitter badge
Linked In badge
17. Network with without leaving your desk
the world
How to build an international network of contacts
Step 5: Be Time-Smart
Adopt simple policies to save time and avoid over-thinking:
• Follow-back/Accept friend request policy
• EG Twitter: Follow back unless too religious, salesy, etc
• EG FB: Accept if > 10 friends in common and/or sends message
• Daily Activity policy
• EG Twitter: After coffee tweet links. On work breaks tweet, @reply, RT.
• EG FB: After coffee add/request friends, post links, birthdays,
comments.
18. Network with without leaving your desk
the world
How to build an international network of contacts
Step 5: Be Time-Smart
Use tools to save time and increase effectiveness:
• PING.fm: Update status on FB, Twitter, LinkedIn, many more at once
• Tweetlater.com; Twuffer.com: Schedule/repeat tweets/status updates
• Twhirl.com, TweetDeck.com: Desktop client (doesn’t need browser)
• Twitterfeed.com: Auto-updates Twitter/Ping status with new blog post
Facebook Notes: Auto-imports blog posts
Step 5 Summary: Choose policies and tools to be time-smart.
Warning: Trying every new tool will waste time. Be selective.
19. Network with without leaving your desk
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How to build an international network of contacts
Review:
1. Decide on your social networking objective – Why are you joining?
2. Choose your social networks – Twitter, FB, others relevant?
3. Create a social networking strategy – Dos & Don’ts
4. Build your social network – Actively attract & seek friends/followers
5. Be time-smart – Use policies & tools to be more time-effective
Notes available at www.GetOrganizedWizard.com/resources
20. Network with without leaving your desk
the world
How to build an international network of contacts
Mari Smith
Relationship Marketing Specialist &
Social Media Business Coach
22. Network with without leaving your desk
the world
How to build an international network of contacts
Bubbly Scottish-Canadian!
Two tracks Relationship + Internet
… Social Media!
“The Pied Piper of Facebook”
Overnight success… 10 years in the making!
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How to build an international network of contacts
2
3
24. Network with without leaving your desk
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How to build an international network of contacts
Facebook® Stats & Facts:
175+ million active members.
500 million by 2011… or sooner.
5th most trafficked website in the world.
Largest photo-sharing platform. ~30M/day.
>70% of Facebook users = outside the US.
Fastest growing demographic = age 30+.
More degrees, more mature, more money!
Rigorous Terms of Use.
25. Network with without leaving your desk
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How to build an international network of contacts
26. Network with without leaving your desk
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How to build an international network of contacts
http://www.facebook.com/pages/Mari-Smith-Relationship-and-Buzz-Marketing-Specialist/42328360008
27. Network with without leaving your desk
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How to build an international network of contacts
Homework:
List the top 25-50 people you admire
in your industry and beyond.
Send them a friend request on Facebook.
Always include a personal message.
Search and follow them on Twitter.
28. Network with without leaving your desk
the world
How to build an international network of contacts
Common Challenges
29. Network with without leaving your desk
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How to build an international network of contacts
Mari’s Social Marketing Method
QUICK START GUIDE
Mari’s proven 15-step process to rapidly accelerate your
visibility AND profits!!
Covers branding, your core message, keywords, best
practices, shortcuts, best apps, stealth marketing
strategies.
Recommended sites to create Radical Strategic Visibility.
How to find top-paying high-end clients.
How to find BIG strategic alliances.
The ONE action you must take daily to create consistent
visibility.
Proven techniques to build your personal brand and name
recognition.
How to know what to delegate for best results and
maximum authenticity.
Daily process for both you and your assistant
Plus much, much more!
http://QuickStartSocialMedia.com
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How to build an international network of contacts
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How to build an international network of contacts without
Q&A
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How to build an international network of contacts without leaving your desk
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33. Network with the world
How to build an international network of contacts without leaving your desk
Thank you.
www.abn.org.au
