My briefing for Facebook for the Account Planning class.

2. what who where which

3. how why

4. “… to help people understand their worlds.” (mark zuckerberg - founder)

7. appreciation contribution

11. why

14. the unknown as we know, there are known knowns. there are things we know we know. we also know there are known unknowns. that is to say we know there are some things we do not know. but there are also unknown unknowns, the ones we don't know we don't know. fe bruary 12, 2002 - department of defense news briefing

16. “ you’ve got to be a really good talent scout because no matter how smart you are, you need a team of great people” May 30, 2007 - D5 Conference

19. why

22. explore