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Top 10 concepts (Revised)

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haroldverayo
BusinessActualités & Politique
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Identifying Market Segments and Targets Rold ON TIME Top 10 Concepts harold ceasar t. verayo May 2010
Outline ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Types of Market Consumer Products Business Products
Market Segmentation
Criteria for Effective Segmentation Measurable Promotable Profitable
Segmenting Consumer Markets
Undifferentiated marketing MASS MARKETING
Differentiated Marketing
Concentrated marketing Niche Marketing
Micromarketing
Selecting and Executing a Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],The Market Segmentation Process
Summary ,[object Object],[object Object]
[object Object],[object Object]
Identifying Market Segments and Targets Rold ON TIME Top 10 Concepts harold ceasar t. verayo May 2010

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