existing names

1. Existing names

2. NME is the name of a rock based magazine
with the letters standing for New music
express. Shortened to NME as it is quicker
more punchy and easier to understand. The
abbreviation when read aloud sounds like
the word enemy. This will appeal to the
target audience of the magazine who are the
types of people who enjoy rock and heavy
metal music, these people may tend to be
dangerous and rebellious therefore can
relate to the word.

3. Kerrang is the name of the next magazine and
the name has been chosen as the word
symbolises the sound of a chord being
strummed on a guitar. Therefore this would
attract those into music as they would know the
meaning of the word therefore instantly be able
to relate the magazine to music. The title also
includes an explanation mark at the end which
could intend the magazine focuses on loud
music, perhaps rock.

4. The magazine name Q actually stands for
Quieten Richardson, the founder and maker
of Q magazine. This is very simplistic and
easy to remember however the magazine
used to be called ‘Cue’ relating to the music
term of cueing the music, therefore
consumers would be able to relate the
magazine to music instantly. The change to Q
would prove beneficial as it is much more
simplistic and memorable for consumers
therefore making it stand out more in shops.
The use of the capital letter gives off the
sense that it is a big magazine and
successful.