Kenza's Evaluation Question 4

1. Evaluation Question 4
Who would be the audience for your media product?

2. • Age
•Demographic
•Gender
The target audience will
be identified through:
Target audience

3. Target age
Thrillers have an extremely broad
target audience as they have themes
that apply to all ages. They often
appeal more to those aged between
16 and 45, which is the bracket that
we decided as our target audience.
Our film would not be too
intellectually demanding like
‘Memento’, this would allow our film
to appeal the younger members of
our audience.
0
1
2
3
4
5
6
7
8
9
10
Se7en The Mechanist Silence the
lambs
Jacobs ladder Pi
IMDB ratings by age
Under 18 18-29 30-44 45+
This chart shows the rating for the top 5 psychological
thrillers rated by age. Although there is a negative
correlation between the ratings and age, this is fairly
subtle and the ratings remain relatively high.

4. Age ratings
Our film would have an age certificate of
15, this would be in accordance to
guidelines set by the British Board of
Film Classification. The film may contain
some strong language, although this
would seldom be used. Violence and
sexual content may exist, but won’t be
strong. By having this age rating we can
further address our target audience and
prevent any negative influence.

5. Social Grade Social Status Occupation
A
upper middle class higher managerial, administrative or
professional
B
middle class intermediate managerial,
administrative or professional
C1
lower middle class supervisory or clerical, junior
managerial, administrative or
professional
C2 skilled working class skilled manual workers
D
working class semi and unskilled manual workers
E
those at lowest level of
subsistence
state pensioners or widows (no other
earner), casual or lowest grade workers
Demographic categories

6. Target demographic
Thrillers have an extremely broad target
audience that is typically not restrained to a
demographic. We are going to focus on the
demographics of A, B, C1, C2 and D, with a
potential outreach to the E demographic.

7. Male Female
Target gender
Psychological thrillers are often preferred by
women because they exhibit more emotional
struggles than physical; this notion is
supported through psychological research
and is reflected in the reviews on IMDB.
Because of this, we have decided to focus
slightly more on a female audience, however,
there is still a large male audience that our
film should appeal to; thus division in the
audience by gender would be around 60%
female and 40% male.
40%60%

8. Age
• Age rating of 15
• Targeting 16-45
Demographic
• Not specific
• A, B, C1, C2, D, E
Gender
• 60% female
• 40% male
Summery of target audience