Tips for creating Web-friendly copy.

1. Writing for the Web

5. Look for specific information

7. How viewers look at Web pages (study by Jakob Nielsen)

8. Online readers are lazy, selfish and ruthless!

11. search engines“the fold”

15. Scannable

16. Front-load your content

17. Capture reader attention with:

18. boldface

19. bullet points

22. sub-headlines (when more than 300 words)

23. Sentences

25. Runs

26. Fails

27. Seizes

28. Forces

29. Present Tense

30. Active voice: Subject + Verb + Object

31. Girl races boy

33. Front-load your sentences

34. Although Koji was battling a cold he managed to win first place in a hot dog eating contest in Tokyo.

35. Koji won first place at a Tokyo hot dog eating contest despite battling a cold.

36. Active voice: Subject + Verb + Object

37. keep subject and verb close together

38. Use positive words

39. He was never on time

41. One idea per paragraph Most important info first 2-3 sentences Paragraphs

42. Avoid literary throatclearing

46. For headlines and subheadlines

48. Give readers more information

51. links

53. Las Vegas Strip

54. National Mall in DC

55. Faneuil Hall Marketplace

56. Disney World

57. Disney Land (26 words)

61. Info-graphic