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Valuing, Cultivating, and Effectively Sharing
              Tacit Knowledge
  Speaker:     Jennifer Murnane, Ph.D.
               Client Relationship Executive
               Avantas


  Moderator:   Mike Prokopeak
               Vice President, Editorial Director
               Talent Management magazine



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Valuing, Cultivating, and Effectively Sharing
               Tacit Knowledge



                       Mike Prokopeak
                       Vice President, Editorial Director
                       Talent Management magazine




                                             #TMwebinar
Valuing, Cultivating, and Effectively Sharing
               Tacit Knowledge



                       Jennifer Murnane, Ph.D.
                       Client Relationship Executive
                       Avantas




                                           #TMwebinar
Value, Cultivate, & Share
    Tacit Knowledge
About Dr. Murnane


Ø Client Relationship Executive – Avantas

Ø Research Partner – Bellevue University

Ø Faculty - Ph.D. in Human Capital Management
Name That Flick!
Images	
  from	
  Mo,on	
  Pictures	
  were	
  removed	
  due	
  
to	
  copyright.	
  
Tacit Knowledge….
Explicit Knowledge….
Explicit Knowledge Example
   Ø Perform procedure
   Ø Document in health record
Tacit Knowledge Example
   Ø Assessing patient demeanor

   Ø Experience allowing for proper
   procedure order

    Ø Knowing “unwritten rules” of medical
    process
Erin	
  Brochovich:	
  
(Images	
  from	
  Mo,on	
  Pictures	
  were	
  removed	
  
due	
  to	
  copyright.)	
  
Up	
  in	
  the	
  Air:	
  
Images	
  from	
  Mo,on	
  Pictures	
  were	
  removed	
  due	
  
to	
  copyright.	
  
About	
  Schmidt:	
  
Images	
  from	
  Mo,on	
  Pictures	
  were	
  removed	
  due	
  
to	
  copyright.	
  
The	
  Devil	
  Wear	
  Prada:	
  
Images	
  from	
  Mo,on	
  Pictures	
  were	
  removed	
  due	
  
to	
  copyright.	
  
Why care?
MOST IMPORTANT ASSET
Employee Knowledge
Employee Created Process
Why care?
Ø Lose Tacit Knowledge
 Ø Hurdles, set backs, & frustrations

 Ø Waste time trying to re-teach
 	
  
Organizational Knowledge =    VALUE




  “The era of retiring baby boomers”


Sharing Tacit Knowledge = CRITICAL!
Knowledge Management      Knowledge Leadership
Ø Control of knowledge   Ø Development & Cultivation
from process standpoint   of knowledge
                          Ø Nurtures creation &
                          innovation

                          Ø Improve:
                          Ø Organizational comm.
                          Ø Work practices
                          Ø Sharing behavior
Knowledge Leadership
  Cultivation- Fostering employee knowledge exchange
                   to adapt to environmental changes and
                   impact organizational performance




 Enablement- Realization of individual human
                   knowledge role in shaping organization
                   environment; relies on development
                   of tacit knowledge
Ø Education Institution
    Ø 350 Instructors
    Ø 500,000 Personnel
Ø Tacit Knowledge Strategy
    Ø Retiree Retention
    Ø Living Library
Living Library

              5-10 minute videos of retiring leaders



POWERPOINTS   COURSE MODULES
        BEST PRACTICES            SME’S
WIKIS                        BLOGS
PROBLEM

Employees
    5 Years = Required departure

Volunteers
    2 years per regional assignment
SOLUTION
                   Guru
Community forums                  Expert events
                   File library
    FAQs                          Expertise exchange
End-to-End Process
Most organizations focus = ROI

Non Profits = Mission Achievement
	
  
“How did Boys Town cultivate and
      enable tacit knowledge in the
    organization to contribute to their
         mission achievement?”




*Full	
  Case	
  study	
  being	
  sent	
  to	
  all	
  registrants	
  following	
  today’s	
  event	
  
	
  
HOW?
           Knowledge Sharing
             Ø Constructive feedback
             Ø Mentoring
             Ø Collaboration
             	
  
             Ø Storytelling

Consistent Message which aligned with Strategic Plan
Role Playing
Ø Training Tool during New Employee Orientation
Ø Captured on training website for future use
Culture = Success

Solid tacit knowledge strategy = Longevity


Storytelling – Father Flanagan – BoysTown organizational founder
The Path Toward
                         Knowledge Leadership




Movie still are copyright images of their respective studios and rights holders. Use of a
celebrity likeness does not imply any knowledge or endorsement of the presentation
content, presenter's commentary, or businesses producing or presenting the material.
Tacit Knowledge Mechanisms
	
  
       Ø Organizational Newsletters
       	
  
       Ø Strategic plan
       	
  
       Ø Training documents
       	
  
       Ø Memos
       	
  
       Ø Wikis
       	
  
       Ø Mentoring programs
       	
  
       Ø Communities of practice
       	
  
       Ø Non-textual knowledge documents -
       pictures
“Knowledge leadership is really about getting the
   best out of your people, their expertise and
creativity. Knowledge and leadership are truly a
 dynamic duo for the future that will go beyond
 the immediate fad of knowledge management.”
                   David Skyrme
Human Capital
 Investment
   Strategy
   Leaders
Q&A
Avantas.biz

HumanCapitalLab.org
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Valuing, Cultivating, and Effectively Sharing Tacit Knowledge

  • 1. Valuing, Cultivating, and Effectively Sharing Tacit Knowledge Speaker: Jennifer Murnane, Ph.D. Client Relationship Executive Avantas Moderator: Mike Prokopeak Vice President, Editorial Director Talent Management magazine #TMwebinar
  • 2. •  Q&A –  Click on the Q&A icon on your floating toolbar in the bottom right corner. –  Type in your question in the space at the bottom. –  Click on “Send.” #TMwebinar
  • 3. Tools You Can Use •  Polling –  Polling question will appear in the “Polling” panel. –  Select your response and click on “Submit.” #TMwebinar
  • 4. Frequently Asked Questions 1. Will I receive a copy of the slides after the webinar? YES 2. Will I receive a copy of the webinar recording? YES Please allow up to 2 business days to receive these materials. #TMwebinar
  • 5. Valuing, Cultivating, and Effectively Sharing Tacit Knowledge Mike Prokopeak Vice President, Editorial Director Talent Management magazine #TMwebinar
  • 6. Valuing, Cultivating, and Effectively Sharing Tacit Knowledge Jennifer Murnane, Ph.D. Client Relationship Executive Avantas #TMwebinar
  • 7. Value, Cultivate, & Share Tacit Knowledge
  • 8. About Dr. Murnane Ø Client Relationship Executive – Avantas Ø Research Partner – Bellevue University Ø Faculty - Ph.D. in Human Capital Management
  • 10. Images  from  Mo,on  Pictures  were  removed  due   to  copyright.  
  • 13. Explicit Knowledge Example Ø Perform procedure Ø Document in health record
  • 14. Tacit Knowledge Example Ø Assessing patient demeanor Ø Experience allowing for proper procedure order Ø Knowing “unwritten rules” of medical process
  • 15. Erin  Brochovich:   (Images  from  Mo,on  Pictures  were  removed   due  to  copyright.)  
  • 16. Up  in  the  Air:   Images  from  Mo,on  Pictures  were  removed  due   to  copyright.  
  • 17. About  Schmidt:   Images  from  Mo,on  Pictures  were  removed  due   to  copyright.  
  • 18. The  Devil  Wear  Prada:   Images  from  Mo,on  Pictures  were  removed  due   to  copyright.  
  • 21.
  • 23. Why care? Ø Lose Tacit Knowledge Ø Hurdles, set backs, & frustrations Ø Waste time trying to re-teach  
  • 24. Organizational Knowledge = VALUE “The era of retiring baby boomers” Sharing Tacit Knowledge = CRITICAL!
  • 25. Knowledge Management Knowledge Leadership Ø Control of knowledge Ø Development & Cultivation from process standpoint of knowledge Ø Nurtures creation & innovation Ø Improve: Ø Organizational comm. Ø Work practices Ø Sharing behavior
  • 26. Knowledge Leadership Cultivation- Fostering employee knowledge exchange to adapt to environmental changes and impact organizational performance Enablement- Realization of individual human knowledge role in shaping organization environment; relies on development of tacit knowledge
  • 27. Ø Education Institution Ø 350 Instructors Ø 500,000 Personnel Ø Tacit Knowledge Strategy Ø Retiree Retention Ø Living Library
  • 28. Living Library 5-10 minute videos of retiring leaders POWERPOINTS COURSE MODULES BEST PRACTICES SME’S WIKIS BLOGS
  • 29. PROBLEM Employees 5 Years = Required departure Volunteers 2 years per regional assignment
  • 30. SOLUTION Guru Community forums Expert events File library FAQs Expertise exchange
  • 31.
  • 33. Most organizations focus = ROI Non Profits = Mission Achievement  
  • 34. “How did Boys Town cultivate and enable tacit knowledge in the organization to contribute to their mission achievement?” *Full  Case  study  being  sent  to  all  registrants  following  today’s  event    
  • 35.
  • 36. HOW? Knowledge Sharing Ø Constructive feedback Ø Mentoring Ø Collaboration   Ø Storytelling Consistent Message which aligned with Strategic Plan
  • 37. Role Playing Ø Training Tool during New Employee Orientation Ø Captured on training website for future use
  • 38. Culture = Success Solid tacit knowledge strategy = Longevity Storytelling – Father Flanagan – BoysTown organizational founder
  • 39.
  • 40. The Path Toward Knowledge Leadership Movie still are copyright images of their respective studios and rights holders. Use of a celebrity likeness does not imply any knowledge or endorsement of the presentation content, presenter's commentary, or businesses producing or presenting the material.
  • 41.
  • 42. Tacit Knowledge Mechanisms   Ø Organizational Newsletters   Ø Strategic plan   Ø Training documents   Ø Memos   Ø Wikis   Ø Mentoring programs   Ø Communities of practice   Ø Non-textual knowledge documents - pictures
  • 43. “Knowledge leadership is really about getting the best out of your people, their expertise and creativity. Knowledge and leadership are truly a dynamic duo for the future that will go beyond the immediate fad of knowledge management.” David Skyrme
  • 44. Human Capital Investment Strategy Leaders
  • 45.
  • 47. Join Our Next TM Webinar Tuesday, May 24, 2011 The Analytical HR Professional: A Look at Data-Driven Talent Management TM Webinars start at 2 p.m. Eastern / 11 a.m. Pacific Register for upcoming TM Webinars at www.talentmgt.com/events Join the Talent Management magazine Network http://network.talentmgt.com/ #TMwebinar