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The Future of Tourism Education
Dr. Alessandro Inversini
School of Tourism
Bournemouth University
Dr. Alessandro Inversini
linkedin.com/in/inversini
@beanbol
beanbol.com
ainversini@bournemouth.ac.uk
www.bournemouth.ac.uk
“The	
  intellect	
  engages	
  us	
  in	
  the	
  pursuit	
  of	
  Truth.	
  
The	
  passions	
  impel	
  us	
  to	
  ac5on.”	
  	
  
	
  
(M.Tullius	
  Cicero,	
  De	
  Officiis)	
  

www.bournemouth.ac.uk
Working	
  in	
  Higher	
  Educa=on	
  

www.bournemouth.ac.uk
In	
  2020,	
  higher	
  educa5on	
  will	
  not	
  be	
  much	
  different	
  from	
  the	
  way	
  it	
  
is	
  today.	
  While	
  people	
  will	
  be	
  accessing	
  more	
  resources	
  in	
  classrooms	
  
through	
  the	
  use	
  of	
  large	
  screens,	
  teleconferencing,	
  and	
  personal	
  
wireless	
  smart	
  devices,	
  most	
  universi5es	
  will	
  mostly	
  require	
  in-­‐
person,	
  on-­‐campus	
  aBendance	
  of	
  students	
  most	
  of	
  the	
  5me	
  at	
  
courses	
  featuring	
  a	
  lot	
  of	
  tradi9onal	
  lectures.	
  Most	
  universi5es'	
  
assessment	
  of	
  learning	
  and	
  their	
  requirements	
  for	
  gradua5on	
  will	
  be	
  
about	
  the	
  same	
  as	
  they	
  are	
  now.	
  	
  

SCENARIO	
  1	
  
	
  
Pew	
  Research	
  center,	
  2012	
  
www.bournemouth.ac.uk
By	
  2020,	
  higher	
  educa5on	
  will	
  be	
  quite	
  different	
  from	
  the	
  way	
  it	
  is	
  
today.	
  There	
  will	
  be	
  mass	
  adop5on	
  of	
  teleconferencing	
  and	
  distance	
  
learning	
  to	
  leverage	
  expert	
  resources.	
  Significant	
  numbers	
  of	
  
learning	
  ac5vi5es	
  will	
  move	
  to	
  individualized,	
  just-­‐in-­‐9me	
  learning	
  
approaches.	
  There	
  will	
  be	
  a	
  transi5on	
  to	
  "hybrid"	
  classes	
  that	
  
combine	
  online	
  learning	
  components	
  with	
  less-­‐frequent	
  on-­‐campus,	
  
in-­‐person	
  class	
  mee9ngs.	
  Most	
  universi5es'	
  assessment	
  of	
  learning	
  
will	
  take	
  into	
  account	
  more	
  individually-­‐oriented	
  outcomes	
  and	
  
capaci5es	
  that	
  are	
  relevant	
  to	
  subject	
  mastery.	
  	
  
Requirements	
  for	
  gradua5on	
  will	
  be	
  	
  
significantly	
  shiRed	
  to	
  customized	
  outcomes.	
  	
  

SCENARIO	
  2	
  
	
  
Pew	
  Research	
  center,	
  2012	
  
www.bournemouth.ac.uk
Where	
  are	
  we	
  heading	
  to?	
  

www.bournemouth.ac.uk
PEW	
  Research	
  Center	
  Results	
  

Scenario	
  2:	
  60%	
  	
  
Hot	
  Topic	
  1:	
  “Adap=ve	
  Universi=es”	
  	
  
Hot	
  Topic	
  2:	
  ICT	
  will	
  create	
  less	
  uniformity	
  in	
  HE	
  
Hot	
  Topic	
  3:	
  Distance	
  learning	
  vs	
  knowledge-­‐sharing	
  	
  	
  
Hot	
  Topic	
  4:	
  Collabora=ve	
  Educa=on	
  &	
  P2P	
  
Hot	
  Topic	
  5:	
  Change	
  is	
  happening	
  incrementally	
  	
  	
  
www.bournemouth.ac.uk
Higher	
  Educa=on	
  in	
  the	
  Tourism	
  Sector	
  

Tourism	
  is	
  an	
  applied	
  field	
  

Educa=on	
  needs	
  vs	
  Industry	
  needs	
  	
  
www.bournemouth.ac.uk

Mul=disciplinary	
  /	
  Mul=cultural	
  Subject	
  
What	
  are	
  we	
  doing?	
  

www.bournemouth.ac.uk
Digital	
  MarComms	
  @STBU	
  	
  	
  	
  
	
  

www.bournemouth.ac.uk

	
  	
  	
  	
  
Wow,	
  Wow	
  and…Wow!	
  

www.bournemouth.ac.uk

	
  	
  	
  	
  

	
  	
  	
  	
  

hap://youtu.be/KsO3MCtrIFE	
  	
  
There	
  is	
  a	
  need	
  for	
  change!	
  

Tourism	
  in	
  Postmodern	
  Society	
  
[Skills	
  &	
  Knowledge]	
  +	
  Ap=tude	
  
What	
  jobs	
  in	
  2020	
  (?)	
  
Who	
  are	
  we	
  training?	
  	
  
www.bournemouth.ac.uk
TEFI	
  Core	
  Values	
  	
  

Ethics	
  

Mutuality	
  	
  
Knowledge	
  

Stewardship	
  	
  
www.bournemouth.ac.uk
hap://www.tourismeduca=onfutures.org/	
  	
  

Professionalism	
  	
  
How	
  does	
  the	
  future	
  of	
  tourism	
  educa=on	
  look	
  like?	
  

www.bournemouth.ac.uk
What	
  is	
  the	
  role	
  of	
  technologies?	
  

www.bournemouth.ac.uk
hap://youtu.be/7vsCAM17O-­‐M	
  	
  
www.bournemouth.ac.uk

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The Future of Tourism Education

  • 1. The Future of Tourism Education Dr. Alessandro Inversini School of Tourism Bournemouth University Dr. Alessandro Inversini linkedin.com/in/inversini @beanbol beanbol.com ainversini@bournemouth.ac.uk www.bournemouth.ac.uk
  • 2. “The  intellect  engages  us  in  the  pursuit  of  Truth.   The  passions  impel  us  to  ac5on.”       (M.Tullius  Cicero,  De  Officiis)   www.bournemouth.ac.uk
  • 3. Working  in  Higher  Educa=on   www.bournemouth.ac.uk
  • 4. In  2020,  higher  educa5on  will  not  be  much  different  from  the  way  it   is  today.  While  people  will  be  accessing  more  resources  in  classrooms   through  the  use  of  large  screens,  teleconferencing,  and  personal   wireless  smart  devices,  most  universi5es  will  mostly  require  in-­‐ person,  on-­‐campus  aBendance  of  students  most  of  the  5me  at   courses  featuring  a  lot  of  tradi9onal  lectures.  Most  universi5es'   assessment  of  learning  and  their  requirements  for  gradua5on  will  be   about  the  same  as  they  are  now.     SCENARIO  1     Pew  Research  center,  2012   www.bournemouth.ac.uk
  • 5. By  2020,  higher  educa5on  will  be  quite  different  from  the  way  it  is   today.  There  will  be  mass  adop5on  of  teleconferencing  and  distance   learning  to  leverage  expert  resources.  Significant  numbers  of   learning  ac5vi5es  will  move  to  individualized,  just-­‐in-­‐9me  learning   approaches.  There  will  be  a  transi5on  to  "hybrid"  classes  that   combine  online  learning  components  with  less-­‐frequent  on-­‐campus,   in-­‐person  class  mee9ngs.  Most  universi5es'  assessment  of  learning   will  take  into  account  more  individually-­‐oriented  outcomes  and   capaci5es  that  are  relevant  to  subject  mastery.     Requirements  for  gradua5on  will  be     significantly  shiRed  to  customized  outcomes.     SCENARIO  2     Pew  Research  center,  2012   www.bournemouth.ac.uk
  • 6. Where  are  we  heading  to?   www.bournemouth.ac.uk
  • 7. PEW  Research  Center  Results   Scenario  2:  60%     Hot  Topic  1:  “Adap=ve  Universi=es”     Hot  Topic  2:  ICT  will  create  less  uniformity  in  HE   Hot  Topic  3:  Distance  learning  vs  knowledge-­‐sharing       Hot  Topic  4:  Collabora=ve  Educa=on  &  P2P   Hot  Topic  5:  Change  is  happening  incrementally       www.bournemouth.ac.uk
  • 8. Higher  Educa=on  in  the  Tourism  Sector   Tourism  is  an  applied  field   Educa=on  needs  vs  Industry  needs     www.bournemouth.ac.uk Mul=disciplinary  /  Mul=cultural  Subject  
  • 9. What  are  we  doing?   www.bournemouth.ac.uk
  • 10. Digital  MarComms  @STBU           www.bournemouth.ac.uk        
  • 11. Wow,  Wow  and…Wow!   www.bournemouth.ac.uk                 hap://youtu.be/KsO3MCtrIFE    
  • 12. There  is  a  need  for  change!   Tourism  in  Postmodern  Society   [Skills  &  Knowledge]  +  Ap=tude   What  jobs  in  2020  (?)   Who  are  we  training?     www.bournemouth.ac.uk
  • 13. TEFI  Core  Values     Ethics   Mutuality     Knowledge   Stewardship     www.bournemouth.ac.uk hap://www.tourismeduca=onfutures.org/     Professionalism    
  • 14. How  does  the  future  of  tourism  educa=on  look  like?   www.bournemouth.ac.uk
  • 15. What  is  the  role  of  technologies?   www.bournemouth.ac.uk