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Widgetweb Expo.London08. Widget Vs Banner, Social Way Of Promotion.
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Isabel Sabadí
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Speaking in Widgetwebexpo 2008 Isabel Sabadí, Widgadget.com
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Widgetweb Expo.London08. Widget Vs Banner, Social Way Of Promotion.
1.
A Social Way
of Promotion Widget VS Banner
2.
3.
Context
World is flat !
4.
Context
Users are worldwide
5.
Traditional Advertisement is
all about emotions
6.
People don’t see
advertisements
7.
8.
Banner: is click-through
dead ? How many of you have click in a banner last week ?
9.
10.
What do users
do on the Internet? Search !
11.
People on Internet
mostly search information Search information to make the right decision
12.
13.
Social Media Networks
14.
15.
16.
17.
Quick Growth
18.
19.
Spending on social
network ads
20.
Are banners on
social media dead too?
21.
22.
Contents Widget Creation
Social Media Increase Traffic Increase Brand Loyalty Earn Money
23.
Widgets : Why
could them be successful? Interactivity User friendly increase time spent by user increase impressions of widgets
24.
25.
26.
27.
28.
29.
30.
31.
32.
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