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A Social Way of Promotion Widget VS Banner
Widgadget.com <ul><li>The community portal for widgets creation, distribution and tracking </li></ul><ul><li>Users, Blogge...
Context   World is flat !
Context   Users are worldwide
Traditional Advertisement is all about emotions
People don’t see advertisements
Banners are still only emotions <ul><li>It’s enough to sell products and services? They engage customers? </li></ul><ul><l...
Banner: is click-through dead ? How many of you have click in a banner last week ?
Banner <ul><li>0,2% of click through </li></ul><ul><li>Intrusive </li></ul><ul><li>No relevance (59% of users, Yankee Grou...
What do users do on the Internet? Search !
People on Internet mostly search information Search information to make the right decision
People on Internet mostly search information <ul><li>The user is impatient </li></ul><ul><li>Hate intrusive ads  </li></ul...
Social Media Networks
Social Media Networks <ul><li>What’s the power of social media ? </li></ul><ul><ul><ul><li>They power is to share </li></u...
<ul><li>584 Millions unique visitors x day </li></ul><ul><li>27 minutes x day x user </li></ul><ul><li>People use more tha...
 
Quick Growth
Social Media Networks <ul><li>What people do ? </li></ul><ul><ul><ul><li>Find friends </li></ul></ul></ul><ul><ul><ul><li>...
Spending on social network ads
Are banners on social media dead too?
The proof <ul><li>Source: http://digitalbestpractices.blogspot.com/2008/05/los-banners-funcionan-como-las-campaas.html </l...
Contents Widget Creation Social Media Increase Traffic Increase Brand Loyalty Earn Money
Widgets : Why could  them be successful? Interactivity  User friendly   increase time spent by user   increase impressio...
Social Way of Promotion <ul><li>This is not an ad ! This is content . </li></ul><ul><li>This content is caught friend by f...
 
 
Spread your contents everywhere <ul><li>Desktop </li></ul><ul><li>Social networks </li></ul><ul><li>Blogs </li></ul><ul><l...
Spread your contents everywhere <ul><li>180 M windows vista desktops </li></ul><ul><li>25 million active Facebook users </...
In a nutshell… <ul><li>Emarketer Study said that $40M will be spent in web widgets and advertising application in 2008. </...
In a nutshell… <ul><li>So, Widgetize muy friend !!!  </li></ul>
In a nutshell… <ul><li>See you in Barcelona and London soon ;-) </li></ul>
Big Thanks <ul><li>e:  [email_address] </li></ul><ul><li>w. widgadget.com </li></ul><ul><li>Blog: isabelsabadi.com </li></...
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Widgetweb Expo.London08. Widget Vs Banner, Social Way Of Promotion. Slide 1 Widgetweb Expo.London08. Widget Vs Banner, Social Way Of Promotion. Slide 2 Widgetweb Expo.London08. Widget Vs Banner, Social Way Of Promotion. Slide 3 Widgetweb Expo.London08. Widget Vs Banner, Social Way Of Promotion. Slide 4 Widgetweb Expo.London08. Widget Vs Banner, Social Way Of Promotion. Slide 5 Widgetweb Expo.London08. Widget Vs Banner, Social Way Of Promotion. Slide 6 Widgetweb Expo.London08. Widget Vs Banner, Social Way Of Promotion. Slide 7 Widgetweb Expo.London08. Widget Vs Banner, Social Way Of Promotion. Slide 8 Widgetweb Expo.London08. Widget Vs Banner, Social Way Of Promotion. Slide 9 Widgetweb Expo.London08. Widget Vs Banner, Social Way Of Promotion. Slide 10 Widgetweb Expo.London08. Widget Vs Banner, Social Way Of Promotion. Slide 11 Widgetweb Expo.London08. Widget Vs Banner, Social Way Of Promotion. Slide 12 Widgetweb Expo.London08. Widget Vs Banner, Social Way Of Promotion. Slide 13 Widgetweb Expo.London08. Widget Vs Banner, Social Way Of Promotion. Slide 14 Widgetweb Expo.London08. Widget Vs Banner, Social Way Of Promotion. Slide 15 Widgetweb Expo.London08. Widget Vs Banner, Social Way Of Promotion. Slide 16 Widgetweb Expo.London08. Widget Vs Banner, Social Way Of Promotion. Slide 17 Widgetweb Expo.London08. Widget Vs Banner, Social Way Of Promotion. Slide 18 Widgetweb Expo.London08. Widget Vs Banner, Social Way Of Promotion. Slide 19 Widgetweb Expo.London08. Widget Vs Banner, Social Way Of Promotion. Slide 20 Widgetweb Expo.London08. Widget Vs Banner, Social Way Of Promotion. Slide 21 Widgetweb Expo.London08. Widget Vs Banner, Social Way Of Promotion. Slide 22 Widgetweb Expo.London08. Widget Vs Banner, Social Way Of Promotion. Slide 23 Widgetweb Expo.London08. Widget Vs Banner, Social Way Of Promotion. Slide 24 Widgetweb Expo.London08. Widget Vs Banner, Social Way Of Promotion. Slide 25 Widgetweb Expo.London08. Widget Vs Banner, Social Way Of Promotion. Slide 26 Widgetweb Expo.London08. Widget Vs Banner, Social Way Of Promotion. Slide 27 Widgetweb Expo.London08. Widget Vs Banner, Social Way Of Promotion. Slide 28 Widgetweb Expo.London08. Widget Vs Banner, Social Way Of Promotion. Slide 29 Widgetweb Expo.London08. Widget Vs Banner, Social Way Of Promotion. Slide 30 Widgetweb Expo.London08. Widget Vs Banner, Social Way Of Promotion. Slide 31 Widgetweb Expo.London08. Widget Vs Banner, Social Way Of Promotion. Slide 32
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Speaking in Widgetwebexpo 2008 Isabel Sabadí, Widgadget.com

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Widgetweb Expo.London08. Widget Vs Banner, Social Way Of Promotion.

  1. 1. A Social Way of Promotion Widget VS Banner
  2. 2. Widgadget.com <ul><li>The community portal for widgets creation, distribution and tracking </li></ul><ul><li>Users, Bloggers, Brands and Agencies spread their contents on blogs, social networks and websites. </li></ul><ul><li>Working with biggest social media, local and vertical networks in europe. </li></ul>
  3. 3. Context World is flat !
  4. 4. Context Users are worldwide
  5. 5. Traditional Advertisement is all about emotions
  6. 6. People don’t see advertisements
  7. 7. Banners are still only emotions <ul><li>It’s enough to sell products and services? They engage customers? </li></ul><ul><li>People ignore them too </li></ul>
  8. 8. Banner: is click-through dead ? How many of you have click in a banner last week ?
  9. 9. Banner <ul><li>0,2% of click through </li></ul><ul><li>Intrusive </li></ul><ul><li>No relevance (59% of users, Yankee Group) </li></ul><ul><li>Little interactivity </li></ul><ul><li>Old stuff (15 years old) </li></ul><ul><li>Maybe is time to innovate in online marketing? </li></ul>
  10. 10. What do users do on the Internet? Search !
  11. 11. People on Internet mostly search information Search information to make the right decision
  12. 12. People on Internet mostly search information <ul><li>The user is impatient </li></ul><ul><li>Hate intrusive ads </li></ul><ul><ul><li>(Pop ups, banners,…) </li></ul></ul><ul><li>Hate Spam messages </li></ul><ul><li>Don’t like to pay ;-) </li></ul><ul><li>Like free applications </li></ul><ul><li>Like to find friends </li></ul><ul><li>Like social media app </li></ul>
  13. 13. Social Media Networks
  14. 14. Social Media Networks <ul><li>What’s the power of social media ? </li></ul><ul><ul><ul><li>They power is to share </li></ul></ul></ul><ul><ul><ul><li>Experience </li></ul></ul></ul><ul><ul><ul><li>Knowledge </li></ul></ul></ul><ul><ul><ul><li>Contents </li></ul></ul></ul>
  15. 15. <ul><li>584 Millions unique visitors x day </li></ul><ul><li>27 minutes x day x user </li></ul><ul><li>People use more than one network </li></ul><ul><li>More than 250.000 inscriptions x day </li></ul><ul><li>Every continent has a leader </li></ul>
  16. 17. Quick Growth
  17. 18. Social Media Networks <ul><li>What people do ? </li></ul><ul><ul><ul><li>Find friends </li></ul></ul></ul><ul><ul><ul><li>Find friends of their friends </li></ul></ul></ul><ul><ul><ul><li>Share experiences (recommend) </li></ul></ul></ul><ul><ul><ul><li>Do what friends do ;-) </li></ul></ul></ul><ul><ul><ul><li>Friends are best leaders </li></ul></ul></ul>
  18. 19. Spending on social network ads
  19. 20. Are banners on social media dead too?
  20. 21. The proof <ul><li>Source: http://digitalbestpractices.blogspot.com/2008/05/los-banners-funcionan-como-las-campaas.html </li></ul>0,1% in Myspace 0,06 % in Facebook 0,5 % NYT 1% Washigton Post More impressions, less click through
  21. 22. Contents Widget Creation Social Media Increase Traffic Increase Brand Loyalty Earn Money
  22. 23. Widgets : Why could them be successful? Interactivity User friendly  increase time spent by user  increase impressions of widgets
  23. 24. Social Way of Promotion <ul><li>This is not an ad ! This is content . </li></ul><ul><li>This content is caught friend by friend </li></ul><ul><li>If user take it, is relevant for him and could be relevant for ones of his friend who have same interests. </li></ul>
  24. 27. Spread your contents everywhere <ul><li>Desktop </li></ul><ul><li>Social networks </li></ul><ul><li>Blogs </li></ul><ul><li>Starting pages </li></ul><ul><li>Mobiles devices </li></ul>
  25. 28. Spread your contents everywhere <ul><li>180 M windows vista desktops </li></ul><ul><li>25 million active Facebook users </li></ul><ul><li>7 millions iphones </li></ul><ul><li>Millions of igoogle or yahoo starting pages users </li></ul>
  26. 29. In a nutshell… <ul><li>Emarketer Study said that $40M will be spent in web widgets and advertising application in 2008. </li></ul><ul><li>Information will be next ad generation in the online world. </li></ul><ul><li>Winner approach will be based on interaction, and focus on large international sites and networks but also on local ones. </li></ul>
  27. 30. In a nutshell… <ul><li>So, Widgetize muy friend !!! </li></ul>
  28. 31. In a nutshell… <ul><li>See you in Barcelona and London soon ;-) </li></ul>
  29. 32. Big Thanks <ul><li>e: [email_address] </li></ul><ul><li>w. widgadget.com </li></ul><ul><li>Blog: isabelsabadi.com </li></ul><ul><li>Twitter: twitter.com/isabelsabadi </li></ul><ul><li>Twitter widgadget: twitter.com/widgadget </li></ul><ul><li>Facebook: Widgadget Official </li></ul>More info
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    Oct. 24, 2008

Speaking in Widgetwebexpo 2008 Isabel Sabadí, Widgadget.com

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