Selling face to face in a digital world
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How to sell face-to-face in a digital world by The Business Generator, Jacques de Villiers for the Marketing Indaba. http://www.jacquesdevilliers.com
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Selling face to face in a digital world
- 1. Selling Face-‐To-‐Face In A Digital World www.jacquesdevilliers.com Monday, October 3, 2011
- 2. My Job Monday, October 3, 2011
- 3. Monday, October 3, 2011
- 4. Monday, October 3, 2011
- 5. Monday, October 3, 2011
- 6. 6 Human Emotions Sadness Fear Anger Disgust Happiness Surprise Monday, October 3, 2011
- 7. What’s Important To You? 1. Brain Science 2. Power of One 3. Enchantment of Stories Monday, October 3, 2011
- 8. Brain Writers Monday, October 3, 2011
- 9. Write for the brain Understand the power of personas Monday, October 3, 2011
- 10. Glad Jacques likes my book Monday, October 3, 2011
- 11. Imagina@on is more important than knowledge Monday, October 3, 2011
- 12. 100 000 years Monday, October 3, 2011
- 13. Brain Facts 200 million billion calcula@ons per second Our senses take in 11 million bits of info per second Conscious brain takes in 40 bits of info per second 3% of our body weight requiring up to 20% energy Monday, October 3, 2011
- 14. The Marketer’s Challenge How do we get into that 40 bits of informa@on without taking up too much brain energy? Monday, October 3, 2011
- 15. To sell stuff! Monday, October 3, 2011
- 16. Energy Hungry Ease of processing of messages is vital Complicated adverts will likely be ignored Zen packaging - Simplicity Monday, October 3, 2011
- 17. Monday, October 3, 2011
- 18. Monday, October 3, 2011
- 19. Ludi Koekemoer “companies should be different” Our brains are trained to look for something different ... something novel Monday, October 3, 2011
- 20. Think Yourself Out Of The Room Brain Science Be novel Brain loves humour Use emotion Clear message of clutter Monday, October 3, 2011
- 21. Ludi Koekemoer “Companies should be better than ... not same as” Monday, October 3, 2011
- 22. Power of One Power Law of Distribution Zipf Law Monday, October 3, 2011
- 23. Law of Authority - Survival Response Monday, October 3, 2011
- 24. #1 27% click through #2 11% click through Monday, October 3, 2011
- 25. So What? Monday, October 3, 2011
- 26. 246 % Monday, October 3, 2011
- 27. Sceptical? Monday, October 3, 2011
- 28. #1 8% 28% #2 Monday, October 3, 2011
- 29. 350 % Monday, October 3, 2011
- 30. #1 $17 million #2 $8 million Monday, October 3, 2011
- 31. 212 % Monday, October 3, 2011
- 32. Monday, October 3, 2011
- 33. Think Yourself Out Of The Room The Power of One Triggers our survival response Find out what you best at and magnify that Become best in a niche Monday, October 3, 2011
- 34. Enchantment of Stories Thebe Monday, October 3, 2011
- 35. We just get it Monday, October 3, 2011
- 36. Think Yourself Out Of The Room Enchantment of Stories We just get it Simplify the message Arouses emotion Monday, October 3, 2011
- 37. Selling Face-‐To-‐Face In A Digital World www.jacquesdevilliers.com Monday, October 3, 2011