The future of marketing is probably not the buzzwords like SoLoMo but it is about meeting the consumer wherever they are. This means understanding and reaching consumers on new devices and in new ways.

1. SoLoMo

6. Every customer journey begins with a story.

7. CUSTOMER JOURNEY
Stimulus First Second Third
Moment Moment Moment
of Truth of Truth of Truth
Source: Google Zero Moment of Truth

8. DEFINE: SOLOMO
Source: Nielsen – 2011

9. DEFINE: SOLOMO

10. SMARTPHONE SHOPPER
87% of Men
90% of Women
USE A PHONE
WHILE SHOPPING
Source: Nielsen – 2011

11. BLACK FRIDAY

12. INFLECTION POINT

13. EVERYTHING SHOWROOM

14. NEW POINT OF ORIGIN
Source: Google Shopper Study – 2012

15. THE INTERNET VIEW

16. THE EVERYWHERE VIEW

17. EVERYWHERE V.NEXT

18. THE DIGITAL GROCER

19. THIS I BELIEVE:
Someone, Somewhere
is looking to eat your lunch
19

20. TACTICS vs. STRATEGY

21. ZERO MOMENT OF TRUTH
Stimulus First Second
Moment Moment
of Truth of Truth
Pre-shopping | At shelf Experience
In-store | In-home In-store
www.zeromomentoftruth.com

22. RETAIL EVOLUTION

23. RETAIL EVOLUTION V.NEXT
Social Graph
http://nickapedia.com/wp-content/uploads/2012/06/API.jpg

24. CONNECT THE DOTS
• Manage reputation by
responding to feedback
• Accept Payments
through Square
• Market your SMB
through a storefront

25. PHASED STRATEGY

26. PHASED STRATEGY
LISTEN
BEFORE
YOU BUILD

27. PHASED STRATEGY
OPTIMIZE
DIGITAL
TOUCH POINTS

28. PHASED STRATEGY
BE IN THE
MOMENT

29. CUSTOMERS VALUE :
1. ACCESSIBLITY
The opportunity to ad value in any situation or context.
2. LONG TERM RELATIONSHIPS
Build lasting relationships, creates arenas for
subscription and meaningfulness.
3. THE OPPORTUNITY TO
PARTICIPATE
Participating with the customer in the product context

30. VALUE OCCURS IN THE
SHARED SPACE

31. THANK YOU!
Jeremiah Andrick
SM, Online Customer Acquisition
twitter.com/jeremiah