Digital Engagement Summit 2013 - Integrating Social Local and Mobile Marketing
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The future of marketing is probably not the buzzwords like SoLoMo but it is about meeting the consumer wherever they are. This means understanding and reaching consumers on new devices and in new ways.
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Digital Engagement Summit 2013 - Integrating Social Local and Mobile Marketing
- 1. SoLoMo
- 6. Every customer journey begins with a story.
- 7. CUSTOMER JOURNEY Stimulus First Second Third Moment Moment Moment of Truth of Truth of Truth Source: Google Zero Moment of Truth
- 8. DEFINE: SOLOMO Source: Nielsen – 2011
- 10. SMARTPHONE SHOPPER 87% of Men 90% of Women USE A PHONE WHILE SHOPPING Source: Nielsen – 2011
- 11. BLACK FRIDAY
- 12. INFLECTION POINT
- 14. NEW POINT OF ORIGIN Source: Google Shopper Study – 2012
- 19. THIS I BELIEVE: Someone, Somewhere is looking to eat your lunch 19
- 21. ZERO MOMENT OF TRUTH Stimulus First Second Moment Moment of Truth of Truth Pre-shopping | At shelf Experience In-store | In-home In-store www.zeromomentoftruth.com
- 22. RETAIL EVOLUTION
- 23. RETAIL EVOLUTION V.NEXT Social Graph http://nickapedia.com/wp-content/uploads/2012/06/API.jpg
- 24. CONNECT THE DOTS • Manage reputation by responding to feedback • Accept Payments through Square • Market your SMB through a storefront
- 25. PHASED STRATEGY
- 26. PHASED STRATEGY LISTEN BEFORE YOU BUILD
- 27. PHASED STRATEGY OPTIMIZE DIGITAL TOUCH POINTS
- 28. PHASED STRATEGY BE IN THE MOMENT
- 29. CUSTOMERS VALUE : 1. ACCESSIBLITY The opportunity to ad value in any situation or context. 2. LONG TERM RELATIONSHIPS Build lasting relationships, creates arenas for subscription and meaningfulness. 3. THE OPPORTUNITY TO PARTICIPATE Participating with the customer in the product context
- 30. VALUE OCCURS IN THE SHARED SPACE
- 31. THANK YOU! Jeremiah Andrick SM, Online Customer Acquisition twitter.com/jeremiah
Notes de l'éditeur
- 36 days of checking this every five mins
- 15 days of searching
- Every customer Journey Begins with a story!
- What is SoLoMo…. It is recognizing that when I want to shop the size of my screen does not matter.
- You won’t be ready! And they are coming.
- Choice has gone upConvenience is hyper local or attached to experience