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Problem #1: Expertise within companies is afloat


Problem #2: Traditional tools are not up to date




  Based on Wall Street Journal, 2009
Coworker A

“I’m stuck. How to solve my problem? Studying the books takes me
       too long, Google does not provide the specific answer.”
                                  
    “Who has the skills and expertise required to help me out?”
                                                                          Searcher

                                                                          Steve

      Coworker B
                                       “How could I extend my knowledge, instead of
                                        applying it on the same thing all the time?”
                                                                
                                    “How is it possible I see mistakes where I could easily
       Expert
                        have helped out. Why won’t they just ask me?”
       Eddy
Value of tacit knowledge sharing and need to
connect people

Up to date expertise systems can give real
benefits

Less time needed for locating expertise has
impact on the bottom line

 Based on EcontentMag, 2010
Mimir is a location aware agent. 

USPs:
Up to date information
Learning
Scalability
Continuous development
Network effects
SaaS
Low-cost
Speed to market
Bob can


?
    Bob looks
                            get in
      up co-     Mimir
                            touch      Bob finds
     workers      gives
                           through    his answer!
    who can be   results
                           Mimir or
     of help
                           meet F2F
“By aggregating data from the largest professional network and other
  relevant sources, MIMIR has the potential to become a “must-have” for
                        organizations across the globe.
                                        
                                                                               for Productive Collaboration
   Its ease of use and intuitive features makes it for a great tool, and I’m
  convinced it can have a meaningful positive impact on our workforce.” 




  “Great, finally I have my connections in one
overview, efficiently mapped and matched with
                    my needs”
The Market
          Customers
                   Market
                      Tacit knowledge
                                                 Segment
   Knowledge
             intensive                     
  Management
           companies
                    Large 
         
                     
                  Multinational
  $ 12,6 million
    High tech, healthcare &     Organizations
           
           bio, pharmaceutical,              
                       aerospace industry,
Currently growing
   financial services firms
   Early adopters
up-to-date, easy to implement and use,
self learning, Freemium business model (for FREE)
Basic free    Free version with   Professional   Enhanced free
 version     customer feedback    / Enterprise      version
July 2012        Sept 2012        Sept 2012        Jan 2013
€ 25,000,000.00                                                                  € 7,000,000.00
                                                                                                   € 6,000,000.00
                  € 20,000,000.00
Annual revenues




                                                                                                   € 5,000,000.00
                  € 15,000,000.00                                                                  € 4,000,000.00




                                                                                      Net Profit
                                                                                                   € 3,000,000.00
                  € 10,000,000.00
                                                                                                   € 2,000,000.00
                   € 5,000,000.00                                                                  € 1,000,000.00
                                                                                                             €-
                             €-                                                                                      2012   2013   2014   2015   2016   2017
                                      2012 2013 2014 2015 2016 2017                                € 1,000,000.00-
                                  rev € 37,   € 1,5   € 8,3   € 11,   € 12,   € 12,                € 2,000,000.00-




                                                                                                                                                  Overhead Development
                                                                                                                                                  €535,000   €615,000
                                                                                                                                                    28%        32%

                                                                                                                                             Sales
                                                                                                                                           €350,000       Marketing
                                                                                                                                             19%          €310,000
                                                                                                                                                            16%
                                                                                                                                                                         Operational
                                                                                                                                                                            costs
                                                                                                                                                                          €100,000
                                                                                                                                                                             5%
people within an
access to the right
                      organization do things   competitive advantage
   knowledge
                         more effectively
Investor Pitch Mimir

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Investor Pitch Mimir

  • 1.
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11. Problem #1: Expertise within companies is afloat Problem #2: Traditional tools are not up to date Based on Wall Street Journal, 2009
  • 12.
  • 13.
  • 14. Coworker A “I’m stuck. How to solve my problem? Studying the books takes me too long, Google does not provide the specific answer.” “Who has the skills and expertise required to help me out?” Searcher
 Steve Coworker B “How could I extend my knowledge, instead of applying it on the same thing all the time?” “How is it possible I see mistakes where I could easily Expert
 have helped out. Why won’t they just ask me?” Eddy
  • 15. Value of tacit knowledge sharing and need to connect people Up to date expertise systems can give real benefits Less time needed for locating expertise has impact on the bottom line Based on EcontentMag, 2010
  • 16.
  • 17. Mimir is a location aware agent. USPs: Up to date information Learning Scalability Continuous development Network effects SaaS Low-cost Speed to market
  • 18. Bob can ? Bob looks get in up co- Mimir touch Bob finds workers gives through his answer! who can be results Mimir or of help meet F2F
  • 19.
  • 20.
  • 21.
  • 22. “By aggregating data from the largest professional network and other relevant sources, MIMIR has the potential to become a “must-have” for organizations across the globe. for Productive Collaboration Its ease of use and intuitive features makes it for a great tool, and I’m convinced it can have a meaningful positive impact on our workforce.” “Great, finally I have my connections in one overview, efficiently mapped and matched with my needs”
  • 23.
  • 24.
  • 25.
  • 26. The Market Customers Market Tacit knowledge Segment Knowledge intensive Management companies Large Multinational $ 12,6 million High tech, healthcare & Organizations bio, pharmaceutical, aerospace industry, Currently growing financial services firms Early adopters
  • 27.
  • 28.
  • 29. up-to-date, easy to implement and use, self learning, Freemium business model (for FREE)
  • 30. Basic free Free version with Professional Enhanced free version customer feedback / Enterprise version July 2012 Sept 2012 Sept 2012 Jan 2013
  • 31.
  • 32. € 25,000,000.00 € 7,000,000.00 € 6,000,000.00 € 20,000,000.00 Annual revenues € 5,000,000.00 € 15,000,000.00 € 4,000,000.00 Net Profit € 3,000,000.00 € 10,000,000.00 € 2,000,000.00 € 5,000,000.00 € 1,000,000.00 €- €- 2012 2013 2014 2015 2016 2017 2012 2013 2014 2015 2016 2017 € 1,000,000.00- rev € 37, € 1,5 € 8,3 € 11, € 12, € 12, € 2,000,000.00- Overhead Development €535,000 €615,000 28% 32% Sales €350,000 Marketing 19% €310,000 16% Operational costs €100,000 5%
  • 33. people within an access to the right organization do things competitive advantage knowledge more effectively